The document outlines a social media campaign called "Spring Into Fitness" that aims to gain followers and engagement on Facebook, Twitter, Pinterest, and Instagram. The goals are to build trust, provide inspiration, and maintain active conversations throughout the campaign. It provides the URLs and metrics for each platform, showing growth in likes, followers, re-pins, and re-tweets over the course of the campaign.

1. Spring Into
Fitness
Social Media Campaign

2. Platforms

3. Campaign Goals
 Facebook
-Fans, engagement, likes, reach
 Twitter
-Re-tweets, high reach, many followers
 Pintrest
-Re-pins, number of followers
 Instagram
-Followers, likes, engagement

4. Relationship Goals
 Gain trust
 Be a source for inspiration
 Maintain active conversations
 Stay useful for people throughout the
campaign

5. Facebook Highlights
 https://www.facebook.com/SpringIntoFitness

11. Twitter Highlights
 @518Fitness
 #springintofitness & #shapeupstate

13. Twitalyzer
(5/2/2013)
Twitalyzer
(4/8/2013)

15. Pinterest Highlights
 http://pinterest.com/518fitness/

19. Instagram Highlights
 http://instagram.com/springintofitness

24. Final Metrics
 Facebook
-92 Likes, 48,251 Friends of Fans
 Twitter
-41 Followers, Potential Reach: 43,
47 Tweets
 Pintrest
-23 Followers, 13 Boards, 120 Pins, 23 Re-pins
 Instagram
-113 Followers, 54 Pictures, Following 26