This presentation was created as a part of Marketing Management Internship under Prof Sameer Mathur.

2. Zara stands for
• Fast Fashion
• Affordable Rates

3. ZARA is focused on 4 key Strategic Elements :
 Design and Production  Logistics
 Customers  Stores

4. Design and
Production:

5. Constantly bringing New Designs
 Increasing Choices
 Feeling of Exclusivity

6. Location of its Manufacturing units

7. Logistics:

8.  Distribution Policy
 Twice a Week Shipments to Stores
 Small Quantities of Shipments

9. Customers:

10. Customer Feedback is KEY
• Helps the designers
• Keeps a track of Customer Satisfaction

11. Stores:

12. No Advertisement
Rely on Store Location

13. ONLINE Markets

14.  Increases the audience for its products
 Opportunity for testing new Markets

15. Keeping Up with fashion in
different parts of the World

16. EUROPE prefers:
• Slim Fits
• Follow Latest Trends
• High Fashion
AMERICA prefers:
• Comfort
• Roomy Clothes
ASIA prefers:
• More Cultural
• Sophisticated
• Not very high fashioned Clothes

17. Strengths :
 Fast Fashion
 Affordable prices
 Trusted Customer Base
 Location of its Stores
 Online Store

18. Weaknesses :
 Less manufacturing units
 Centralised Distribution
 Lack of Advertisement

19. To increase a global reach
and reduce Costs
 New manufacturing units
 Distribution Units near Manufacturing Units
 Focus on Online Market

21. DISCLAIMER
Created by Pranvat Singh Dang,
Manipal Institute of Technology, Manipal,
during a Marketing Internship by
Prof Sameer Mathur,
IIM Lucknow.