Marketing tools

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  • SCCI T-shirt
  • People = empolyees
  • Marketing tools

    1. 1. 1 Muhammad Eissa
    2. 2. Marketing Tools
    3. 3. Agenda • Marketing • Marketing mix • Product life cycle
    4. 4. Marketing Is the process of communicating the value of a product or service to customers, for the purpose of selling the product or service.
    5. 5. Marketing Mix
    6. 6. P roduct • Convenience products • Shopping products
    7. 7. Convenience products These are consumer products that the customer buys very frequently, without much deliberation.
    8. 8. Types: Stable products Impulse products Emergency products
    9. 9. stable products
    10. 10. Impulse products
    11. 11. Emergency products
    12. 12. Shopping products
    13. 13. Price • Is the most important element. • Is the attractive one. Pricing policies: •Competitive pricing. •Penetration pricing.
    14. 14. Competitive pricing
    15. 15. Penetration pricing Under this policy, prices are fixed below the competitive level. Product faces elastic demand. Raise the price.
    16. 16. Promotion
    17. 17. Place Place of DISTRIBUTION not place of MANUFACTURING .
    18. 18. 4P’s • Product • Price • Place • Promotion
    19. 19. 7P’s
    20. 20. Physical evidence • The storefront. • The employees uniform. • Sign boards.
    21. 21. Process the processes and systems within the organization that affects its marketing process.
    22. 22. People
    23. 23. 12P’s people
    24. 24. Product life cycle
    25. 25. Recap • Marketing • Marketing Mix – 4P’s – 7P’s – 12P’s • Product life cycle

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