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Higher Search Engine Rankings


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Higher search engine rankins are achievable for almost any website. This presentation covers tips and techniques for getting higher search engine rankings.

Published in: Business, Technology

Higher Search Engine Rankings

  1. 1. Higher Search Engine Rankings And How To Get Them…
  2. 2. Why Search Engines Are Important <ul><li>Search engines are more popular then yellow pages, experts, and even family members for recommending products and services locally and around the world - Pew Internet & American Life Project </li></ul><ul><li>Searchers click on organic results 86% of the time </li></ul><ul><li>50% of all searchers think that companies with high search engine rankings are the best in their field </li></ul>
  3. 3. How People Use Search Engines <ul><li>70% of searchers only look at the first page of search results </li></ul><ul><li>45% of users click on the top search result </li></ul><ul><li>Only 8% of searches go past the 3rd page of results </li></ul><ul><li>- iProspect Blended Search Results Study (Apr.2008) </li></ul>
  4. 4. How Users View Google <ul><li>Shows the eye movements of Google users </li></ul><ul><li>- Most searchers focused exclusively on the top few results </li></ul><ul><li>Very little consideration is given to paid links </li></ul><ul><li>Enquiro Research Eye Tracking Report II (Nov. 2006) </li></ul>
  5. 5. Paid Search Vs. Organic Rankings <ul><li>Paid Search </li></ul><ul><li>Only 14% of Google searchers click on a paid search link </li></ul><ul><li>You pay money every time someone clicks on your site </li></ul><ul><li>Only remains as long as you continue to pay for it </li></ul><ul><li>Organic Ranking </li></ul><ul><li>But 86% of Google searchers click on an organic result </li></ul><ul><li>The clicks are completely free </li></ul><ul><li>Converts into a sale 30% more often then paid search </li></ul><ul><li>- Google (Feb. 2008) & SEO Researcher (Sept. 2006) </li></ul>
  6. 6. How To Get Top Organic Rankings <ul><li>Four Critical Steps: </li></ul><ul><ul><li>Use Keyword Research to find the best keywords </li></ul></ul><ul><ul><li>Optimize your website for search engines </li></ul></ul><ul><ul><li>Become an authority by adding Quality Content to your website </li></ul></ul><ul><ul><li>Develop 1-Way, Inbound Links to your website </li></ul></ul>
  7. 7. The Most Important Factor Is Inbound Links Rank Factor Leading To High Search Ranking #5 Number of links (quantity) #4 Title keywords on the inbound link page #3 Anchor keywords on the inbound link page #2 Relevance of the content on the inbound link page #1 Quality of the inbound link
  8. 8. What Is A Link? <ul><li>“ A link is a word, phrase, or image that you can click on to jump to a new document or a new section within the current document.” </li></ul><ul><li>- </li></ul>
  9. 9. A Link on a Web Page
  10. 10. How To Build Links <ul><li>The experts agree: </li></ul><ul><ul><li>Write and distribute unique articles on the web </li></ul></ul><ul><ul><li>Write and publish press releases on the web </li></ul></ul><ul><ul><li>Write and update a properly optimized blog </li></ul></ul><ul><ul><li>Use viral marketing, video blogging, social bookmarking, tagging, and other new media concepts </li></ul></ul><ul><ul><li>Participate in a link building campaign </li></ul></ul>
  11. 11. A Variety of One Way Links To You! Articles Social Sites Press Releases Blog Comments Videos Directories Blog Posts Podcasts Social Bookmarking Related Websites
  12. 12. Additional Reading <ul><li>iProspect Blended Search Results Study: </li></ul><ul><li>What a Top Google Search Ranking Means to Your Bottom Line: </li></ul><ul><li>Link Building Best Practices: </li></ul><ul><li>Expert Link Building Services: </li></ul>