Result driven with over 6+ years of experience in Digital Marketing. Skilled in training workforce and achieve organizational targets. Hands-on experience in managing online and offline campaigns such as: Search Engine Marketing (SEM), Search Engine Optimization (SEO), Social Media Marketing (SMM), Social Media Optimization (SMO), Email Marketing, Affiliate Marketing, Online Reputation Management (ORM), Google Analytics, and Wordpress.
3. Agenda
What Is Health Care Industry
Health Care Advertising India
What Is Digital Marketing
Traditional Marketing in Traditional Helath Care
Modules of Health Care
Importance Of Digital Marketing
Case Study of Health Care
5. What Is Health Care Industry
The healthcare sector is the category of stocks relating to
medical and healthcare goods or services. The healthcare
sector includes hospital management firms, health
maintenance organizations (HMOs), biotechnology and a
variety of medical products.
Comprises of providers of diagnostic, preventive, remedial, and
therapeutic services such as doctors, nurses, hospitals and
other private, public, and voluntary organizations. It also
includes medical equipment and pharmaceutical
manufacturers and health insurance firms
10. What is Digital Marketing
Digital Marketing is the promotion of brands
and products through electronic media to
represent them globally with the help of the
internet.
Marketing with Digital Chanel s like Internet,
social media, mobile phones and electronic
Media (television and radio channels)
11. Digital Marketing
Search Engine Optimization
Search Engine Marketing
Social Media Optimization
Social Media Marketing
Email Marketing
Affiliate Marketing
Online reputation Management
12. SEO is an abbreviation of Search Engine Optimization which simply means
optimization of a website. This is a process which increases the relevancy and
quality of traffic of a website.
SEM is an abbreviation of Search Engine Marketing which is engaged in the
promotion of the sites via paid advertising(GoogleAdwords,Bing,yahoo)
SMO is an abbreviation of Social Media Optimization is the process of increasing
the product or brand awareness by using the popular social media outlets.
SMM is an abbreviation of Social Media Marketing which is engaged in the
promotion of the sites via paid advertising. (Facebook,Twitter,linked )
Email Marketing is a type of direct marketing that utilizations electronic mail as a
methods for imparting business or raising support messages to a crowd of
people. In its broadest sense, each email sent to a potential or current client
could be considered email marketing
17. Digital Marketing Strategies for Healthcare Industry
Responsive website
SEO
Content Marketing
Video Marketing
Email Marketing
Social Media Marketing
Mobile Marketing
Click to Call Mobile Campaign
20. Modules of Health Care
44% of patients book an appointment who research hospitals
site on a mobile device.
83 % patients visit hospital site to know more about service
offered.
50% patients influenced by the health information site.
26% through reviews.
21% of patients book an appointment via mobile site or
websites.
Search brings more valuable visitors to hospitals than any other
source.
1 in 8 patients follow online videos for testimonials and review
to know about treatment options on hospital websites.
23. Importanceof Digital Marketing
Reduced Cost
Traceable Results:
Demographic Targeting:
Long-Term Exposure
Build Relationships
Social Media
Keeps their attention
28. Website Visitors for Month
Name Alexa Rank Total Visits
Apollo Hospitals 87807 385.45K
Care Hospitals 292653 56.80K
Gleneagleglobal Hospitals 270634 76.30K
Rainbowhospitals 409734 42.08K
Kims Hospitals 473324 44.37k
Yashoda Hospitals 511422 32.76K
Maxcure Hospitals 496829 29.60K
Americanoncology 742273 15.09K
Continental Hospitals 842834 18.20K
29. Website Visitors by Countries
Name Countries % Countries % Countries %
Apollo Hospitals India 68.93%% UAE 5.49%% US 3.69%%
Care Hospitals India 75.05%% US 9.93%% Bangladesh 2.94%%
Gleneagleglobal Hospitals India 68.69%% US 5.12%% UK 4.91%%
Rainbowhospitals India 88.17%% US 6.89%% Germany 1.39%%
Kims Hospitals India 85.23%% Singapore 6.50%% Oman 1.32%%
Yashoda Hospitals India 95.06%% Australia 1.38% Qatar 1.27%%
Maxcure Hospitals India 67.78%% US 6.29% Australia 3.50%
Americanoncology India 96.08%% Netherlands 3.59% Kenya 0.33%
Continental Hospitals India 78.14% Oman 4.84% Taiwan 2.90%