Stakeholder analysis identifies and prioritizes stakeholders before the project begins. It organizes stakeholders into groups according to how much they participate in the project, what their interest level is and how much influence they have. (Whether Sponsor/Product owner/Compliance/Information Security /Operations/Marketing etc.)

1. 1
STAKEHOLDER ANALYSIS PROCESS
IDENTIFY STAKEHOLDERS DISPLAY RELATIONS EVALUATE & ANALYZE DECIDE FUTURE MEASURES
• Who are the main participants
for the project in question
• Who is interested in this project
or who is affected by it
• Internal vs external stakeholders
• Which processes or parts of
processes are connected?
• How are the stakeholders
related to the process
• Degree of involvement
and scope of influence
• Compare expectations and
interests of stakeholders
• Expectations of the project
• Investment details
• Stakeholder prefrencs
• Risks, threats, opportunities
• Implementation strategy
• Analytical insights and
possible consequences
• Measures & communications

2. 2
TYPES OF
STAKEHOLDERS
• Execs and leaders
• Managers
• Employees
• Support staff
INTERNAL
Usually members of the organization.
• Shareholders
• Distributors
• Vendors
• Financiers
• Retailers
• Customers
PRIMARY/CONNECTED
Those who have an economic or
contractual relationship with the organization.
SECONDARY/EXTERNAL
Those who are not directly connected to the
organization but are still interested in or could
be impacted by the organization’s activities.
• Governments
• Advocacy groups
• Media organizations
• Local communities
• Semi Govt.
• Domain specific

3. 3
STAKEHOLDER ANALYSIS MATRIX
L
O
W
H
I
G
H
L O W H I G H
Engage in interest areas
increase level of interest, satisfy
them with the project
SATISFY | MEET THEIR NEEDS
Focused effort, involved at
all decision making. Engage with regular
communication and consultation.
MANAGE | KEY PLAYERS
Only need to inform if
have time. Aim to move into
the right-hand box
MONITOR | LEAST IMPORTANT
Make use of interest through
involvement in low risk areas.
Potential supporter of project.
INFORM | SHOW CONSIDERATION
I N T E R E S T
I
N
F
L
U
E
N
C
E
/
P
O
W
E
R

4. 4
Hiring Budget Brand Investments Loans Compliance Pricing Sales Governance
Revenue Image
Management
Employees
Suppliers
Customer
Shareholders
Banks
Public
Politics
Stakeholder
Areas of Influence
STAKEHOLDER INTEREST MATRIX