Is this session, I am going to talk about the key features and initiatives Amazon sellers must be implementing in their business in 2024 in order to continue to remain competitive and be ahead of the game.

1. Carina McLeod
hello@ecommercenurse.com
What are the top 5 levers to
Amazon success in 2024?

2. 2024 Challenges
1. Competition is rife on Amazon.
2. Amazon is now a pay to play platform.
3. Cost of advertising continues to rise.
4. Challenging economic environment.
5. Amazon is focused on brands not resellers.

3. Let’s assume you have
mastered the basics….

4. 1. Content optimised (titles, keywords, bullets) ✔
2. A+ Content ✔
3. Infographics ✔
4. Brand Store ✔
5. Sponsored Ads running ✔
6. Healthy stock management ✔
7. Competitive pricing ✔
8. Great feedback and reviews ✔

5. 1. Video Content

6. Product Pages

7. A+ Premium

8. Brand Store

9. Sponsored Ads
Sponsored Brands Video leading to the Brand Store and product pages.
Sponsored Display

10. Streaming Ads
Show your video ads before, during and after streaming TV content on
devices such as Fire TV.

11. 2. Full Funnel Ads
Strategy

13. 3. Brand Story

14. Brand Story
Brand Awareness:
Share your story and
highlight your wider
product portfolio.
Drive traffic to the Brand
Store and other product
pages in the range.

15. 4. A/B Testing

16. Manage Your Experiments
Optimise your conversion to drive optimal results.

17. Results
Let the numbers
drive your decisions.

18. 5. Customer
Engagement

19. Manage Your Customer
Engagement (MYCE)
Available to
US Sellers
enrolled in the
Brand Registry
with an active
Brand Store

20. Results

21. Thank you
and good
luck!

22. Carina McLeod
hello@ecommercenurse.com
What are the top 5 levers to
Amazon success in 2024?