PR Case Studies in Tier II and III Cities

1. M E D I A M O M E N T S
T I E R II & III T O W N S
A C T I V A T I O N
P O W E R I N G B R A N D S
PR I COMMUNICATION I DIGITAL I CONTENT

2. Store Launches & Activations in Tier II Cities
Some Observations
 Store activations & launch need a good PR hook for evolved markets
 In bigger cities we suggest a press launch with a concept show
 Media here is generally driven through gifting
What works in these markets?
 Press releases
 Media gifting
 Press conferences
 Events: fashion shows, celebrity tie-ups
 Media Interactions: One on One with select media in the City to generate interest
 Round Tables: Select media invited to interact with spokesperson over lunch or high-tea

3. Store Launches & Activations in Tier II Cities
Our Presence
 Chennai
 Kochi
 Hyderabad
 Pune
 Chandigarh
 Jaipur
 Patna
 Lucknow
 Ahmedabad
 Surat
 Bhubaneshwar
 Jharkhand
 Allahabad
 Gwalior
 Coimbatore
 Mysore
 Vizag
 Nagpur
 Indore
 Amritsar
 Raipur
 Bhilai
 Baroda
 Guwahati
 Ranchi
 Dehradun
 Meerut
 Ludhiana
 Jamshedpur
 Bhatinda
 Varanasi
 Meerut
 Dhanbad
 Raipur
And many more..

4. M E D I A M O M E N T S
C A S E S T U D I E S
P O W E R I N G B R A N D S
PR I COMMUNICATION I DIGITAL I CONTENT

5. Allen Solly: Campaign Launch – Chandigarh

6. Louis Philippe: Store Launch Press Conference – Allahabad

7. Pantaloons: Store Launch Press Release – Dehradun

8. Peter England: Press Release Product Promotion – Ahmedabad

9. Van Heusen: Press Conference - Jaipur

10. Store Launches & Activations in Tier II Cities
Our Strengths
 Pan-India reach through associates
 Planning effective communication mechanism - what works and what doesn’t
 Coverage delivery guaranteed with numbers
 Defining target media & deliverables
 Flexibility based on brand need
 Low cost and maximum impact
 Short lead time in planning & delivering results
 Maximum success rate Vs Plan

11. M E D I A M O M E N T S
T H A N K Y O U !!
P O W E R I N G B R A N D S
PR I COMMUNICATION I DIGITAL I CONTENT