The document discusses social media marketing and how it can be used effectively. It explains that social media marketing is a vital component for businesses to build an online presence and connect with customers. The document then outlines a 5-phase social media strategy approach: understand, plan, build, test, and refine. Key benefits of social media marketing include increased brand awareness through engaging content, targeted advertising reaching the right audiences, and improved customer engagement and loyalty.

1. SOCIAL MEDIA
MARKETING
What is
and
How can it be used effectively?
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2. "Socialmediaisnotjustanactivity;itisan
investmentofvaluabletimeandresources.
Surroundyourselfwithpeoplewhonotjustsupport
youbutinformyourthinking."
- Sean Gardner
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3. Introduction
SocialMediaMarketing
is a vital component for businesses looking to build
an engaging online presence, as it allows them to
connect with their target audience and increase
brand awareness.
3
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4. Social Media becomes integral part of our lives
It has revolutionized the way businesses operate and communicate
with their target audience. With billions of active users across
various platforms, social media has created an enormous
opportunity for businesses to reach out to their customers and
potential customers.
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5. The 5-Phase
Social Media Strategy
Build your social media presence
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6. By the end of the session, you will...
Understand
Plan
Build
Test
Refine
... your social media strategy!
How can it be used effectively
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7. Social media is critical.
It's not just a marketing tool.
Presentations are communication tools that
can be used as demonstrations, lectures,
speeches, reports, and more. It is mostly
presented before an audience. It serves a
variety of purposes, making presentations
powerful tools for convincing and teaching.
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8. Phase 1:
Understand
What social media marketing looks like
Presentations are communication tools that can be used as
demonstrations, lectures, speeches, reports, and more. It is
mostly presented before an audience. It serves a variety of
purposes, making presentations powerful tools for convincing
and teaching.
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9. Awareness - Get people interested
Brand Loyalty - Get people convinced
Community - Get people engaged
Community - Get people engaged
Presentations are communication tools that can be used as
demonstrations, lectures, speeches, reports, and more. It is
mostly presented before an audience.
Presentations are communication tools that can be used as
demonstrations, lectures, speeches, reports, and more. It is
mostly presented before an audience.
Presentations are communication tools that can be used as
demonstrations, lectures, speeches, reports, and more. It is
mostly presented before an audience.
The ABCs of
Social Media Marketing
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10. Traditional
Marketing
Presentations are communication tools that can be
used as demonstrations, lectures, speeches, reports,
and more. It is mostly presented before an audience.
To create a stunning presentation, it's best to
simplify your thoughts.
To create a stunning presentation, it's best to
simplify your thoughts.
To create a stunning presentation, it's best to
simplify your thoughts.
Presentations are communication tools that can be
used as demonstrations, lectures, speeches, reports,
and more. It is mostly presented before an audience.
To create a stunning presentation, it's best to
simplify your thoughts.
To create a stunning presentation, it's best to
simplify your thoughts.
To create a stunning presentation, it's best to
simplify your thoughts.
Social Media
Marketing
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11. Benefits on Business
Increased brand
awareness
By regularly posting engaging
content and interacting with
followers, businesses can
establish themselves as thought
leaders and build a loyal
following.
Targeted advertising
This targeted approach helps to
ensure that advertising efforts
are reaching the right people
and can result in higher
conversion rates and a better
return on investment.
Improved engagement
and loyalty
By responding to comments and
messages in a timely and helpful
manner, businesses can improve
customer satisfaction and build
brand loyalty.
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12. Conclusion
8
Social media has become an integral part of our
daily lives, with an increasing number of users
worldwide. The impact of social media on society
and culture is undeniable, and it has also brought
significant benefits to businesses.
By leveraging social media marketing, businesses
can reach a wider audience, increase brand
awareness, and engage with their customers on a
more personal level.
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13. THANK YOU
ForListening
Phone Number
+91 9611361147
Email Address
nidmindia@gmail.com
Website
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