With access to the internet and the lowering cost of smart devices, how audiences use the internet to improve their daily lives, and how Digital technology has impacted the lives of consumers and businesses around the world.

2. A BRIEF HISTORY OF THE INTERNET
The internet history starts in
the 1960’s. Internet has
come a long way from simple
a computer network to
instantaneous wireless
communications. This
dramatic evolution of
internet can help us
understanding the changing
nature of technology and
communications. Internet
has become the most vital
and inseparable part of our
lives in this modern world.

3. DIGITAL PENETRATION AROUND THE WORLD
Data above gives an insight of internet,
mobile, & social media usage in 2019.
Hootsuite, 2019

4. DIGITAL DEVICES BEING USED
BY CONSUMERS
According to the Statista
survey conducted in the US in
the year 2017, 88% of the
consumers used laptop/ PC’s
for their professional and
personal use. Smartphone falls
in the second place with a
usage percentage of 75,
followed by the use of tablets
with only 48% respondents.
China, India and the United
States have the highest number
of internet users. By now world
without internet is completely
unimaginable

5. ONLINE BEHAVIOUR
Where tablets are still prevalent among
Smartphones, Laptops/PC’s

6. HOW CUSTOMERS
SEARCH ONLINE
Following are the most common channels
used to search information online

7. Consumers use
Search Engines
like Google,
Yahoo, Bing to
look for
information or
products through
specific keywords.
Consumers use
Social networks
such as
Facebook,
YouTube etc. to
look for products
or additional
information about
any retailer or
specific brands.
Alternatively
consumers use
direct browsing
through the
Websites of the
retailer or brands
they trust and
want to get
additional
information.

8. WHAT CONSUMERS BUY ONLINE
5 Most popular products purchased online
CLOTHING
57%
FOOTWEAR
47% ELECTRONICS
40% BOOKS,MUSIC
MOVIES
36% COSMETICS,
BODY CARE
32%

9. Statista, 2020
According to the Statista
survey for the year 2020,
57% of the total internet
users had bought fashion
products. Apparel being the
most popular online
shopping category across the
globe. Footwear at the
second position with 47%
and the graph goes down to
Stationary 17% and Garden
and pet products with 13%.
The number of digital buyers
is expected to go over 307
million buyers by the year
2023.

10. ONLINE VIDEO CONSUMPTION
According to the global forecast the online video consumption will
reach to 100 minutes per person everyday. And so is the increase in
expenditure of Ads associated with online videos is forecasted.

11. % OF INTERNET USERS WATCHING
ONLINE VIDEOS EVERYDAY
One in four internet users in the U.S views online
video everyday. Statista 2014

12. CONSUMER TRENDS
Instead of…..

13. CONSUMER TRENDS
People are now…..

14. •Email was
surpassed by
Social media
•85% of the
population now
engages in
Ecommerce
•Personalisation,
apps, mobile
friendly
websites,
promotional
videos.
Digital Marketing has led to an increase in online
shopping, social recommendations, online
entertainment.
All this can be done via smartphone, 24 hours a day, 7

15. INTERNET MINUTE
Every minute spent on internet represents the scale of dependency of humanity
on Digital technology and an extraordinary transformation of our world.

16. Over the years, technology has revolutionised our world,
putting useful information, tools and resources at out
finger tips.

17. • Technology advancement has strengthened our
relationship with elderly members, friends and
colleagues.
• Technology has been very useful for students as they
can take their desired courses online from anywhere
around the globe.
• We use digital technology to travel, communicate, do
business, entertainment and live a more comfortable
life.
• Technology also has a positive impact on the
fundamental aspects of our culture, including health
care, law enforcement, art, education, mobility and
TECHNOLOGY IN OUR LIFE TODAY & ITS
POSITIVE IMPACT

18. • Digital technology also have negative impact on
our lives, as it can lead to destruction of
creativity.
• People consume their several productive hours
in watching movies online, playing games or
social media.
• Children as well as adults suffer from health
disorders due to extensive use of digital gadgets
and technology.
• Introduction of few technologies has even
impacted our economy in a negative way.
TECHNOLOGY IN OUR LIFE TODAY & ITS
NEGATIVE IMPACT

19. DIGITAL TECHNOLOGY IS
HERE TO STAY !
Ride the wave of “Digital
Technology “& emerge as
“Winners”
Face the risk of being marginalized by digital competitors
OR

20. REFERENCES
OR
• https://thatnewdesignsmell.net/things-you-should-know-about-
internet-marketing/
• https://online.jefferson.edu/business/internet-history-timeline/
• https://sciencenode.org/feature/a-brief-history-of-the-internet-.php
• https://thenextweb.com/contributors/2019/01/30/digital-trends-
2019-every-single-stat-you-need-to-know-about-the-internet/
• http://spice4life.co.za/lets_talk_business/digital-technology-at-the-
heart-of-progress/
• https://www.statista.com/statistics/702471/electronic-devices-used-
in-us/

21. REFERENCES
OR
• https://blog.globalwebindex.com/trends/device-usage-2019
• https://assets.publishing.service.gov.uk/government/uploads/syste
m/uploads/attachment_data/file/607077/online-search-literature-
review-7-april-2017.pdf
• https://www.statista.com/statistics/276846/reach-of-top-online-
retail-categories-worldwide/
• https://www.marketingcharts.com/digital/video-110520
• https://www.statista.com/chart/2627/internet-users-watching-
online-video-every-day/

22. REFERENCES
OR
• https://www.garyfox.co/what-happens-internet-minute-2019/
• https://www.gbim.com/the-impact-of-digital-technologies-on-
society/
• https://www.gbim.com/the-impact-of-digital-technologies-on-
society/
• https://www.aginginplace.org/technology-in-our-life-today-and-
how-it-has-changed/
• https://www.online-sciences.com/technology/what-are-the-
positive-and-negative-effects-of-technology/