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1. CHANGING THE
SNEAKERS GAME
BY:
AMAN LAKHWANI
ANJALI KATARIYA
DIPSIKHA DEBNATH
MEHUL SINGH
PEETMAN KAUR
POOJA WAGHMARE

2. INTRODUCTION
• Nike was founded in 1964. By Phil Knight.
• Employee 73000 people.
• Owned three brands: Converse, Hurley and
Jordan.
• Market shares:

3. Apps
• Nike App
• Nike -
run club
• Nike –
training club
• SNKRS
• Nike.com
• Nike Plus

4. SNEAKER CULTURE
• Rebranding- ‘Chuck Taylor All Star’.
• Collaboration with Michael Jordan, Kanye (Yeezy I),
Adidas(Yeezy II).
• Nike at the peak.
• Sales increased by 10% in 2016-17.
• Competitors- Puma, Under Armour, Gucci, Balanciaga and
Adidas.
• Luxury Goods Department Stores.
• Process for bringing sneakers to market place.
 Explore
 Invest
 Scale

5. Changing The Sneakers Game
• Virgin Mega.
• Nike’ digital studio S23NYC.
• SNKRS App, hottest sneakers.
• Season 1:
• SNKRS Gesture unlock
• SNKRS Stash
• SNKRS Cam
• SNKRS Shock drop

6. • Season 2
• The art of champions campaign.
• Nike’s long story with Basketball.
• Eight years partnership with NBA.
• Campaign for Kendrick Lamar’s tour.
• Cortez Kenny III, II and I.

7. Looking Ahead…
• Primary goals for SNKRS Second season.
• Training staff in each region.
• Consumer value proposition.
• Innovations.
• Driving digital acceleration and transformation across Nike.

8. BALANCESHEET STUDY

9. CONCLUSION