At IntoWork Convention 2016 in Birmingham Deven Ghelani delivered this slide deck to an audience of local authorities, housing assocations and welfare to work providers. The combination of spending reductions, major reforms to the welfare system, local authority partnerships on ESF programmes and Universal Support create a unique opportunity to unlock the power of local authority data. Employment support providers want to know who's most likely to benefit from their programmes, and policymakers want to ensure support gets to people most in need. Knowing who is most likely to benefit from employment support programmes is critical to targeting support programmes effectively. Deven demonstrated why he believes local authority data sets can be the key to revealing who could benefit most from work support programmes. Deven Ghelani is a director of Policy in Practice, a social policy, software and consulting business that makes the welfare system easier to understand and deliver. Visit www.policyinpractice.co.uk and follow @deven_ghelani.

1. Deven Ghelani
Policy in Practice
Target Employment
Support:
Do you know who needs
your help into work the
most?

2. We make the welfare system
simple to understand, so that
people can make the decisions
that are right for them

3. Agenda
1. About Policy in Practice
2. Data + Software = Insight
3. The Right Support, to the Right People at the Right Time
4. Making partnerships work
5. Q&A

4. www.policyinpractice.co.uk
POLICY
National impact
CONSULTANCY
Local impact
SOFTWARE
Individual impact

6. 666
Do you know your customers?

7. 777
Our approach
A single person-centred Welfare Reform
Impact Assessment
Your data + our software = actionable insights

8. 888
The challenge

9. 999

10. www.policyinpractice.co.uk
“I can’t see whether the people
being clobbered by reductions in
council tax support, or under-
occupation are the same people
that will be clobbered by other
reforms.”
Steve Carey, Leeds City Council
www.policyinpractice.co.uk
www.policyinpractice.co.uk
www.policyinpractice.co.uk
Welfare reform ESF / W&H targeting

11. Why is this important?
• You should know – ‘Personalised Support’
• How can you target support for non-mandated schemes, if you don’t know your
customers?
• Which residents do you contact and how?(letter, face to face)
• You have to work closely with partners, and deliver more with less

12. Policy in Practice’s approach
Your Housing Benefit / Council
Council Tax data
Our Universal Benefit
Calculator
Rich, detailed impact
assessment: who is impacted
impacted and what are the
Council-wide effects?
1. Use local data and insights to
inform better decision making
2. See the impact of different
models together with ongoing
welfare reforms
3. Inform better strategic and
operational decisions

13. Universal Benefit and Budgeting Calculator
Frontline tool for advisors
and residents
Models the current benefit
system & Universal Credit
now and in the future
Accurate and fast
Designed to engage people
and focus on outcomes

14. A rich data set [video link]

15. Understand exactly who is affected

16. What if you could say that…
“Mrs Biggins at 73 Acacia Terrace will be
affected by all welfare changes by
£15.62 per week and has moderate
barriers to work, because she is caring
for young children”
www.policyinpractice.co.uk

17. The impact
www.policyinpractice.co.uk

18. 18
Working in Partnership
• You need to target your support better
• Welfare Reform means local government has to
help residents into work
• We all need to work together to deliver more for
less
• Data can be a big part of that

19. 191919
Making those partnerships work
Share your resources
• Money where you benefit from targeting
• Data where you can learn from each other
Talk to people
• We can facilitate discussions
• Visit our stand
• Ask about our ‘Leading Lights’ network

20. Partnering for the future
www.policyinpractice.co.uk
• Model the tax and benefit system today, and
in the future
• Track the impact on households over time
• Combine with other datasets
• Connecting you to Policy; a picture of
income, employment and poverty
• Evolving software that focuses on outcomes

21. www.policyinpractice.co.uk
Questions?

22. www.policyinpractice.co.uk
Thank you
Visit our stand #13
hello@policyinpractice.co.uk
@policy_practice