Be the first to like this
This document shows the trends in sport for sports agents, and highlights that sport has become an entertainment business. Whether athletes like it or not, athletes have turned from sports stars to celebrities, sports clubs to brand icons. It is important for athletes to leverage their personal brands so they can maximise their income during their career, and sustain it post sport.
Podium RGM are brand management specialists working with elite athletes. We specialise in assisting and mentoring our clients to build their reputation and personal brand online to attract, maximise and sustain sponsorships, and commercial deals during and after they finish their sporting career. We do this by strategically increasing their social media exposure among other things to get them to their goals.