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www.PODIUMRGM.com               REPUTATION GROWTH MANAGEMENTPROVIDING A PARTNERSHIP SOLUTION WHICH HELPS YOU TO ADD ANNUIT...
AGENDA – 3 ITEMS1. How to increase your earning potential by maximising anathlete’s income during their career2. How to ex...
WHAT DO THESE ATHLETES HAVE IN COMMON?All have made more money from their brand and personality than from their           ...
MANAGING RISKKey component to ensure income after sport - Protecting Downsides                                         VS ...
MATTHEW HAYDEN - CASE IN POINTQuick Facts    Playing ability was declining at end of his career.    (Didn’t pass 15 runs i...
HOW WAS THIS DONE?1. Clear consistent brand, values, beliefs2. Built a visible & vibrant online community3. Proactive bran...
OUTCOME FOR AGENTSIncrease your income, extend the life of your contracts, & guard your business assets                   ...
WHY PODIUM RGM?Who we have and are working with…   As seen in                Build. Protect. Preserve.
CONTACT PODIUM RGM TO GET AHEAD OF THE GAME AND BE IN CONTROLJake Allan (Managing Director)Mobile: +61 412 973 192Email: j...
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Reputation Brand Management - Awareness Slidedeck For Agents

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This document shows the trends in sport for sports agents, and highlights that sport has become an entertainment business. Whether athletes like it or not, athletes have turned from sports stars to celebrities, sports clubs to brand icons. It is important for athletes to leverage their personal brands so they can maximise their income during their career, and sustain it post sport.

Podium RGM are brand management specialists working with elite athletes. We specialise in assisting and mentoring our clients to build their reputation and personal brand online to attract, maximise and sustain sponsorships, and commercial deals during and after they finish their sporting career. We do this by strategically increasing their social media exposure among other things to get them to their goals.

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Reputation Brand Management - Awareness Slidedeck For Agents

  1. 1. www.PODIUMRGM.com REPUTATION GROWTH MANAGEMENTPROVIDING A PARTNERSHIP SOLUTION WHICH HELPS YOU TO ADD ANNUITY TO YOUR AGENT BUSINESS
  2. 2. AGENDA – 3 ITEMS1. How to increase your earning potential by maximising anathlete’s income during their career2. How to extend your client contracts by sustaining anathlete’s income post athletic career3. How to guard your business by managing an athlete’sreputational risk = Online Brand Reputation Management Build. Protect. Preserve.
  3. 3. WHAT DO THESE ATHLETES HAVE IN COMMON?All have made more money from their brand and personality than from their sports ability, despite being called over-ratedMatthew Hayden, David Beckham, Freddy Couples, & Greg Norman Key Brand Benefits For Agents: They have made more money after their sports careers ended or as their sports careers were on the decline They have been more valuable to sponsors by developing a brand Build. Protect. Preserve.
  4. 4. MANAGING RISKKey component to ensure income after sport - Protecting Downsides VS Classified A - Asset Classified L - LiabilityWho would you rather as clients ?How would you protect your athlete’s reputation online?DO YOU WANT YOUR ATHLETE TO BE CLASSIFIED BY SPONSORS & BY YOU ASAN ASSET OR LIABILITY? Build. Protect. Preserve.
  5. 5. MATTHEW HAYDEN - CASE IN POINTQuick Facts Playing ability was declining at end of his career. (Didn’t pass 15 runs in 9 innings.) The media and fans were calling him to quit.Problem: SolutionHe wanted to sustain his earnings past Hayden used his personality leverage to a createhis athletic career a brand & company based heavily online; “The Hayden Way” (31/07/2009). Build. Protect. Preserve.
  6. 6. HOW WAS THIS DONE?1. Clear consistent brand, values, beliefs2. Built a visible & vibrant online community3. Proactive brand management to maintain and increase brand4. Associated himself with charities & other key people5. Developed a strategy to demonstrate measurable brandvalue to sponsorsThe strategy results in:Increased ability to gain & command more money from sponsors,a global brand & demonstrated measurable brand value to sponsors Build. Protect. Preserve.
  7. 7. OUTCOME FOR AGENTSIncrease your income, extend the life of your contracts, & guard your business assets = add annuity to your business Leveraging sports brands & personalities online for increased revenue during and after sport for your agent business is a new industry Do you want to: Act Now - early adopter will receive the most benefit long-term Fast Follower - gain benefit, but not as significant as early adopter Laggard - dollar short, day late Do you want to be ahead of the game and in control? Build. Protect. Preserve.
  8. 8. WHY PODIUM RGM?Who we have and are working with… As seen in Build. Protect. Preserve.
  9. 9. CONTACT PODIUM RGM TO GET AHEAD OF THE GAME AND BE IN CONTROLJake Allan (Managing Director)Mobile: +61 412 973 192Email: jake@podiumrgm.comWeb: http://podiumrgm.com

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