This document shows the trends in sport for sports agents, and highlights that sport has become an entertainment business. Whether athletes like it or not, athletes have turned from sports stars to celebrities, sports clubs to brand icons. It is important for athletes to leverage their personal brands so they can maximise their income during their career, and sustain it post sport. Podium RGM are brand management specialists working with elite athletes. We specialise in assisting and mentoring our clients to build their reputation and personal brand online to attract, maximise and sustain sponsorships, and commercial deals during and after they finish their sporting career. We do this by strategically increasing their social media exposure among other things to get them to their goals.

1. www.PODIUMRGM.com
REPUTATION GROWTH MANAGEMENT
PROVIDING A PARTNERSHIP SOLUTION WHICH HELPS YOU TO ADD ANNUITY
TO YOUR AGENT BUSINESS

2. AGENDA – 3 ITEMS
1. How to increase your earning potential by maximising an
athlete’s income during their career
2. How to extend your client contracts by sustaining an
athlete’s income post athletic career
3. How to guard your business by managing an athlete’s
reputational risk
= Online Brand Reputation Management
Build. Protect. Preserve.

3. WHAT DO THESE ATHLETES HAVE IN COMMON?
All have made more money from their brand and personality than from their
sports ability, despite being called over-rated
Matthew Hayden, David Beckham, Freddy Couples, & Greg Norman
Key Brand Benefits For Agents:
They have made more money after their sports careers ended or as their
sports careers were on the decline
They have been more valuable to sponsors by developing a brand
Build. Protect. Preserve.

4. MANAGING RISK
Key component to ensure income after sport - Protecting Downsides
VS
Classified A - Asset Classified L - Liability
Who would you rather as clients ?
How would you protect your athlete’s reputation online?
DO YOU WANT YOUR ATHLETE TO BE CLASSIFIED BY SPONSORS & BY YOU AS
AN ASSET OR LIABILITY?
Build. Protect. Preserve.

5. MATTHEW HAYDEN - CASE IN POINT
Quick Facts
Playing ability was declining at end of his career.
(Didn’t pass 15 runs in 9 innings.)
The media and fans were calling him to quit.
Problem: Solution
He wanted to sustain his earnings past Hayden used his personality leverage to a create
his athletic career a brand & company based heavily online;
“The Hayden Way” (31/07/2009).
Build. Protect. Preserve.

6. HOW WAS THIS DONE?
1. Clear consistent brand, values, beliefs
2. Built a visible & vibrant online community
3. Proactive brand management to maintain and increase brand
4. Associated himself with charities & other key people
5. Developed a strategy to demonstrate measurable brand
value to sponsors
The strategy results in:
Increased ability to gain & command more money from sponsors,
a global brand & demonstrated measurable brand value to sponsors
Build. Protect. Preserve.

7. OUTCOME FOR AGENTS
Increase your income, extend the life of your contracts, & guard your business assets
= add annuity to your business
Leveraging sports brands & personalities online for increased revenue
during and after sport for your agent business is a new industry
Do you want to:
Act Now - early adopter will receive the most benefit long-term
Fast Follower - gain benefit, but not as significant as early adopter
Laggard - dollar short, day late
Do you want to be ahead of the game and in control?
Build. Protect. Preserve.

8. WHY PODIUM RGM?
Who we have and are working with…
As seen in
Build. Protect. Preserve.

9. CONTACT PODIUM RGM TO GET AHEAD OF THE GAME AND BE IN CONTROL
Jake Allan (Managing Director)
Mobile: +61 412 973 192
Email: jake@podiumrgm.com
Web: http://podiumrgm.com