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5 Barriers To Electric Vehicle Adoption

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5 Barriers To Electric Vehicle Adoption

  1. 1. The EV Tipping Point 2017
  2. 2. Barriers to EV Range Performance ChoiceCost Charging
  3. 3. EVs Don’t go far enough 201 0 201 5 2020 0 100 200 RealWorldRange Model S Model S 100D Leaf Zoe Zoe 400 i3 i3 New Leaf Model 3 Leaf E+ Bolt
  4. 4. EVs are slow…..EVs are slow…
  5. 5. Not enough Choice SUVs/Trucks Sports Cars Sedans Hatchbacks Runabouts Small Vans 0 50 100 Miles of Electric Range 200 250 300 350150 Source: Bloomberg
  6. 6. ….and are too expensive.. Projected Price Parity Point from 200-Mile Range EV Inclusive of Fiver Year Total Cost of Ownership MSRP+5YearTotalCostofOwnership 200 Mile range EV MSRP + 5 Year Total Cost of Ownership Toyota Camry MSRP + 5 Year Total Cost of Ownership Average Battery Pack Price Battery Pack Cost Projections Costs($/kWh) EIA Reference CaseHigh Technology Battery Case Source: Wood Mackenzie; EIA; Manufacturer UBS: “EV Price Parity in 2018” $/kWh
  7. 7. Barriers to EV Range Performance ChoiceCost Charging
  8. 8. There is no Electric Petrol Pump
  9. 9. Ecosystem Net 1.5 charge points per EV EV charging is a top-up model, like a mobile phone 1.5 Home Charge Destination Charge Workplace Charge En-Route Charge
  10. 10. Faster isn’t better. It’s all about Dwell Time Home Work Destination En-Route Decreasing Dwell Time Increasing Charge Rate 3-7kW 7kW – 50kW 50kW – 350kW Decreasing frequency of Charging
  11. 11. Just some of the relationships required: DestinationHome Work En-Route
  12. 12. Barriers to EV Range Performance ChoiceCost Charging
  13. 13. EV Adoption
  14. 14. EV Adoption
  15. 15. Erik Fairbairn CEO Email: Erik@pod-point.com

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