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Maximizing the ROI of
Fleet Electrification
Maximizing the ROI of Fleet Electrification
We’re on a Mission…
1. Get more EVs out there faster
2. Make the EV ownership experience better
The Connected Car Toolset
Scale your EV fleet
with confidence
Manage your EV
fleet effectively
1 2 3Optimize EV charging
Today’s Agenda
Maximizing the ROI of Fleet Electrification
We’re on the dawn of the EV era…
Maximizing the ROI of Fleet Electrification
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2020
2022
2024
Mileage(MPG)
Today
Steep increase in CAFE standards are leading to:
 More plug-in electric vehicles from OEMs
 Higher vehicle purchase prices but lower operating costs
Fuel Economy Standards (CAFE)
+27 MPG
(double in 12 years)
Maximizing the ROI of Fleet Electrification
Turning off the light?
(Behavioral Change)
Installing LED bulbs?
(Technological change)
If you were an energy conservation manager and were compensated based on
kWh saved, which strategy would you allocate your budget towards?
Energy Savings Analogy
Scale your EV fleet
with confidence
Manage your EV
fleet effectively
1 2 3Optimize EV charging
Today’s Agenda
Maximizing the ROI of Fleet Electrification
The Rubik’s Challenge
Integrating EVs can be a lot like solving a Rubik’s cube. If you know
what you’re doing, you can have it solved in 4.9 seconds. If you don’t…
… I’m sure you’ve been there.
Maximizing the ROI of Fleet Electrification
(1) TIME
Will adopting EVs
require more of my
already lacking, time?
How much time will I
have to allocate for
operator/mechanic
training?
(2) MONEY
Will adopting EVs
require more of my
already lacking,
budget?
Will I save enough
fuel to make up for
the premium capital
cost of EVs?
(3) KNOWLEDGE
How will EVs work in my
fleet?
What type of charging
infrastructure will I need?
Which EVs are best for my
fleet?
Using traditional approaches, all of the answers to these questions are “I don’t know” and each add:
R I S K
The four letter word that nobody likes
Pillars of Risk Associated with EV Adoption
Maximizing the ROI of Fleet Electrification
Overcoming Barriers to EV Adoption
What will my
electricity costs
be?
What is my operating
cost per mile?
What will be my
fuel economy?
What about my
maintenance costs?
How long my
EV fleet need
to charge for? Will we need
BEVs or PHEVs?
What’s my payback
using my criteria?
… by taking a data-driven and customized approach
Maximizing the ROI of Fleet Electrification
0%
2%
4%
6%
8%
10%
12%
14%
16%
18%
20%
10 20 30 40 50 60 70 80 90 100 110 120 130 140 150 160 170 180 190 200
%ofFleetICEVehicles
Daily Distance Travelled
Average distance for ICE fleet vehicles:
40 miles/day
(~63 km / day)
% of vehicles travelling < 40 miles per day:
56%
Sample size = 3,686
6 12 19 25 31 37 43 50 56 62 68 75 81 87 93 99 106 112 118 124 miles
km
ICE Vehicle Utilization: Average Daily Distance
Maximizing the ROI of Fleet Electrification
Battery Electric Vehicles (BEVs)
need to:
• Be range capable for their fleet
application, while keeping the vehicle
utilization up
Plug-In Hybrid Electric Vehicles
(PHEVs) need to:
• Maximize their electric driving as a
proportion of total utilization
The EV Utilization Challenge for Fleets
Maximizing the ROI of Fleet Electrification
8 EV Models Commonly Used in Fleets
Smart Fortwo ED
- 68 mile (109 km) range
- Small but affordable
- Administrative
positions, traveling to
various work sites
Tesla Model S
- 285 mile (460 km) range
- High end, luxurious
- Taxi and police fleets
Nissan Leaf
- 107 mile (172 km) range
- Affordable, class leader
- Administrative positions,
deliveries, utility surveyors
BMW i3
- 81 mile (130 km) range
- Range extender
available (150 miles /
241 km range)
- Green livery fleets, taxi
and police fleets
Newton Truck
- 100 mile (160 km) range
- Highly configurable
- Delivery fleets, stake
bed trucks, repair truck
for utilities
Chevy Volt
- 53 mile (85 km) electric
range
- Gas motor eliminates
any range anxiety
- All-purpose sedan,
small parcel deliveries
Ford Fusion Energi
- 19 mile (31 km) electric
range
- Elite economy for short
trips
- Shuttle, short
deliveries,
Kia Soul EV
- 93 mile (150 km) range
- Efficient and versatile
- Transport bulkier
items, delivery fleets,
replacement for work
trucks
Maximizing the ROI of Fleet Electrification
Step #1
Data log
existing vehicles
Step #2
Simulate duty cycle data in EV
modelling and simulation software
Step #3
Build multi-year EV adoption plan
How are the vehicles currently
being used?
Bringing Data into the Equation
Will EVs be range/charge capable?
Will they reduce total costs?
How do I begin incorporating
EVs into my fleet?
Maximizing the ROI of Fleet Electrification
EV Modelling & Simulation Demonstration Video
Maximizing the ROI of Fleet Electrification
Customized Roadmap to Evaluate EV Risk and Reward
Maximizing the ROI of Fleet Electrification
$-
$20,000.00
$40,000.00
$60,000.00
$80,000.00
$100,000.00
$120,000.00
$140,000.00
$160,000.00
Total Cost of Ownership Forecast: Current Vehicles vs. Electric Vehicle
Current Vehicle Potential EV
TCO ($)
Electric vehicle had lower total cost of ownership
11 times out of 25 duty cycles examined
Financial Savings:
GHG Emissions Reductions:
Fuel Reductions:
16%
64%
67%
$233,559
45,282 gallons
524 tons CO2
Avg. savings/vehicle changed:
$21,232
($252/month / 7-year life-cycle)
Duty cycles suitable for EV:
44%
Fleet EV Assessment Impact
Scale your EV fleet
with confidence
Manage your EV
fleet effectively
1 2 3Optimize EV charging
Today’s Agenda
Maximizing the ROI of Fleet Electrification
We’re Seeing 2 Major EV Challenges
1. Low Utilization
(BEVs)
2. Plugging-In
(PHEVs)
Maximizing the ROI of Fleet Electrification
0%
2%
4%
6%
8%
10%
12%
14%
16%
18%
20%
10 20 30 40 50 60 70 80 90 100 110 120 130 140 150 160 170 180 190 200
%ofFleetBEVs
Daily Distance Travelled
Average distance for BEV fleet vehicles:
22 miles/day
(~36 km / day)
% of vehicles with < 40 miles per day:
70%
Sample size = 3,488
6 12 19 25 31 37 43 50 56 62 68 75 81 87 93 99 106 112 118 124 miles
km
Challenge 1: Low BEV Utilization
Maximizing the ROI of Fleet Electrification
Maximizing Electric Vehicle Miles Traveled
Average Ending SOC: 31%
Avg. Daily Distance: 92 miles
Average Ending SOC: 39%
Avg. Daily Distance: 51 miles
Average Ending SOC: 64%
Avg. Daily Distance: 30 miles
LOW UTILIZATION
HIGHER UTILIZATION
HIGH UTILIZATION + OPPORTUNITY CHARGING
Maximizing the ROI of Fleet Electrification
Before plug-in
compliance
tracking
After plug-in
compliance
tracking
Electric driving = 16%
Electric driving = 73%
Challenge 2: PHEVs Not… Plugging In
Maximizing the ROI of Fleet Electrification
Energy Cost:
Electric Driving:
Payback Period:
$8.30 per
100 miles
16% of the time
4.1 years
Energy Cost:
Electric Driving:
Payback Period:
$4.20 per
100 miles
73% of the time
2.6 years
Without Management of PHEV Metrics With PHEV Metric Management
Fleets that monitor their PHEVs are able to see a return on investment in a number of ways including
ensuring that vehicles are being plugged-in and maximizing the electric vehicle miles travelled as a
proportion of total miles.
Savings from Plug-in Compliance Reporting
Maximizing the ROI of Fleet Electrification
Understand Where EVs are Charging and their SOC
Maximizing the ROI of Fleet Electrification
EV Motor Pool & Dispatch
Maximizing the ROI of Fleet Electrification
EV Fleet Management Features
Scale your EV fleet
with confidence
Manage your EV
fleet effectively
1 2 3Optimize EV charging
Today’s Agenda
Maximizing the ROI of Fleet Electrification
Utilities Moving Towards TOU Pricing
For consumers/fleets, it offers the opportunity to save money simply by shifting consumption to off-peak
hours.
For utilities, it means avoiding costly infrastructure upgrades required to support peak demand.
For the environment, it means diminishing the use of dirty “peaker” power plants (currently only used a few
days a year), and integrating more solar and wind-sourced electricity into the grid.
Maximizing the ROI of Fleet Electrification
0
500
1000
1500
2000
2500
3000
3500
1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16 17 18 19 20 21 22 23 24
Power(kW)
Time of Day
Charging Behaviours and Time of Use Rates
Only 27% of fleet charging events occurred ‘off-peak’
Off-PeakMid-PeakOn-Peak
Sample size = 2,653
TOU Charging Behavior
Maximizing the ROI of Fleet Electrification
Sample Ford Fusion Energi Charging Behavior
Maximizing the ROI of Fleet Electrification
Sample Ford Fusion Energi Charging Behavior
Maximizing the ROI of Fleet Electrification
0
50
100
150
200
250
300
350
400
450
3 5 7 9 11 13 15 17 19 21 23 25 27 29
#ofoccurrences
Available Time to Charge (hours)
Sample size = 3,703
15 hours
Average Charging Time for Fleet EVs
Maximizing the ROI of Fleet Electrification
3 Methods of EV Charging
Now!
Now!
Now!
Dumb Charging Scheduled Charging Smart Charging
Charging begins as soon as you
plug in
Charging is delayed until a preset
start time
(i.e. low time-of-use rates)
Charging may begin immediately
but can be reduced/delayed based
upon external factors.
Partial control may be given to 3rd
party (i.e. facility operator or utility)
Charging cost per vehicle per month
$38 $29 $15
Comparable gasoline cost per vehicle per month
$137 $137 $137
Maximizing the ROI of Fleet Electrification
API
(2) EV driver sets preferences to participate
EVSP Partner
API
EV
charging
station
(1) Fleet sets EV load curtailment thresholds
Smart Charging System for Fleets
Maximizing the ROI of Fleet Electrification
EV Control Through a Back-End
Maximizing the ROI of Fleet Electrification
Recap
1. Fleets are turning to data to make smarter procurement decisions.
2. By monitoring, understanding, and optimizing your EVs’ usage
patterns, you can drastically improve ROI.
3. Automated smart charging systems make it easy to shift charging off-
peak and reduce costs.
Webinar Bonus
• 15 minute call with Mark to chat EVs
• Chat about whatever you want to chat about
• No agenda, no sales pitch 
• Just vote “Yes” in the poll
Maximizing the ROI of Fleet Electrification
An End-to-End EV Solution
Maximizing the ROI of Fleet Electrification
Mark Goody
Manager, Electric Vehicle Programs
FleetCarma
mgoody@fleetcarma.com
www.fleetcarma.com
1-800-975-2434
150+ clients across 23 countries world-wide
Thank you for your time!

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Maximizing the ROI of Fleet Electrification

  • 1. Maximizing the ROI of Fleet Electrification
  • 2. Maximizing the ROI of Fleet Electrification We’re on a Mission… 1. Get more EVs out there faster 2. Make the EV ownership experience better The Connected Car Toolset
  • 3. Scale your EV fleet with confidence Manage your EV fleet effectively 1 2 3Optimize EV charging Today’s Agenda
  • 4. Maximizing the ROI of Fleet Electrification We’re on the dawn of the EV era…
  • 5. Maximizing the ROI of Fleet Electrification 15 20 25 30 35 40 45 50 55 1978 1980 1982 1984 1986 1988 1990 1992 1994 1996 1998 2000 2002 2004 2006 2008 2010 2012 2014 2016 2018 2020 2022 2024 Mileage(MPG) Today Steep increase in CAFE standards are leading to:  More plug-in electric vehicles from OEMs  Higher vehicle purchase prices but lower operating costs Fuel Economy Standards (CAFE) +27 MPG (double in 12 years)
  • 6. Maximizing the ROI of Fleet Electrification Turning off the light? (Behavioral Change) Installing LED bulbs? (Technological change) If you were an energy conservation manager and were compensated based on kWh saved, which strategy would you allocate your budget towards? Energy Savings Analogy
  • 7. Scale your EV fleet with confidence Manage your EV fleet effectively 1 2 3Optimize EV charging Today’s Agenda
  • 8. Maximizing the ROI of Fleet Electrification The Rubik’s Challenge Integrating EVs can be a lot like solving a Rubik’s cube. If you know what you’re doing, you can have it solved in 4.9 seconds. If you don’t… … I’m sure you’ve been there.
  • 9. Maximizing the ROI of Fleet Electrification (1) TIME Will adopting EVs require more of my already lacking, time? How much time will I have to allocate for operator/mechanic training? (2) MONEY Will adopting EVs require more of my already lacking, budget? Will I save enough fuel to make up for the premium capital cost of EVs? (3) KNOWLEDGE How will EVs work in my fleet? What type of charging infrastructure will I need? Which EVs are best for my fleet? Using traditional approaches, all of the answers to these questions are “I don’t know” and each add: R I S K The four letter word that nobody likes Pillars of Risk Associated with EV Adoption
  • 10. Maximizing the ROI of Fleet Electrification Overcoming Barriers to EV Adoption What will my electricity costs be? What is my operating cost per mile? What will be my fuel economy? What about my maintenance costs? How long my EV fleet need to charge for? Will we need BEVs or PHEVs? What’s my payback using my criteria? … by taking a data-driven and customized approach
  • 11. Maximizing the ROI of Fleet Electrification 0% 2% 4% 6% 8% 10% 12% 14% 16% 18% 20% 10 20 30 40 50 60 70 80 90 100 110 120 130 140 150 160 170 180 190 200 %ofFleetICEVehicles Daily Distance Travelled Average distance for ICE fleet vehicles: 40 miles/day (~63 km / day) % of vehicles travelling < 40 miles per day: 56% Sample size = 3,686 6 12 19 25 31 37 43 50 56 62 68 75 81 87 93 99 106 112 118 124 miles km ICE Vehicle Utilization: Average Daily Distance
  • 12. Maximizing the ROI of Fleet Electrification Battery Electric Vehicles (BEVs) need to: • Be range capable for their fleet application, while keeping the vehicle utilization up Plug-In Hybrid Electric Vehicles (PHEVs) need to: • Maximize their electric driving as a proportion of total utilization The EV Utilization Challenge for Fleets
  • 13. Maximizing the ROI of Fleet Electrification 8 EV Models Commonly Used in Fleets Smart Fortwo ED - 68 mile (109 km) range - Small but affordable - Administrative positions, traveling to various work sites Tesla Model S - 285 mile (460 km) range - High end, luxurious - Taxi and police fleets Nissan Leaf - 107 mile (172 km) range - Affordable, class leader - Administrative positions, deliveries, utility surveyors BMW i3 - 81 mile (130 km) range - Range extender available (150 miles / 241 km range) - Green livery fleets, taxi and police fleets Newton Truck - 100 mile (160 km) range - Highly configurable - Delivery fleets, stake bed trucks, repair truck for utilities Chevy Volt - 53 mile (85 km) electric range - Gas motor eliminates any range anxiety - All-purpose sedan, small parcel deliveries Ford Fusion Energi - 19 mile (31 km) electric range - Elite economy for short trips - Shuttle, short deliveries, Kia Soul EV - 93 mile (150 km) range - Efficient and versatile - Transport bulkier items, delivery fleets, replacement for work trucks
  • 14. Maximizing the ROI of Fleet Electrification Step #1 Data log existing vehicles Step #2 Simulate duty cycle data in EV modelling and simulation software Step #3 Build multi-year EV adoption plan How are the vehicles currently being used? Bringing Data into the Equation Will EVs be range/charge capable? Will they reduce total costs? How do I begin incorporating EVs into my fleet?
  • 15. Maximizing the ROI of Fleet Electrification EV Modelling & Simulation Demonstration Video
  • 16. Maximizing the ROI of Fleet Electrification Customized Roadmap to Evaluate EV Risk and Reward
  • 17. Maximizing the ROI of Fleet Electrification $- $20,000.00 $40,000.00 $60,000.00 $80,000.00 $100,000.00 $120,000.00 $140,000.00 $160,000.00 Total Cost of Ownership Forecast: Current Vehicles vs. Electric Vehicle Current Vehicle Potential EV TCO ($) Electric vehicle had lower total cost of ownership 11 times out of 25 duty cycles examined Financial Savings: GHG Emissions Reductions: Fuel Reductions: 16% 64% 67% $233,559 45,282 gallons 524 tons CO2 Avg. savings/vehicle changed: $21,232 ($252/month / 7-year life-cycle) Duty cycles suitable for EV: 44% Fleet EV Assessment Impact
  • 18. Scale your EV fleet with confidence Manage your EV fleet effectively 1 2 3Optimize EV charging Today’s Agenda
  • 19. Maximizing the ROI of Fleet Electrification We’re Seeing 2 Major EV Challenges 1. Low Utilization (BEVs) 2. Plugging-In (PHEVs)
  • 20. Maximizing the ROI of Fleet Electrification 0% 2% 4% 6% 8% 10% 12% 14% 16% 18% 20% 10 20 30 40 50 60 70 80 90 100 110 120 130 140 150 160 170 180 190 200 %ofFleetBEVs Daily Distance Travelled Average distance for BEV fleet vehicles: 22 miles/day (~36 km / day) % of vehicles with < 40 miles per day: 70% Sample size = 3,488 6 12 19 25 31 37 43 50 56 62 68 75 81 87 93 99 106 112 118 124 miles km Challenge 1: Low BEV Utilization
  • 21. Maximizing the ROI of Fleet Electrification Maximizing Electric Vehicle Miles Traveled Average Ending SOC: 31% Avg. Daily Distance: 92 miles Average Ending SOC: 39% Avg. Daily Distance: 51 miles Average Ending SOC: 64% Avg. Daily Distance: 30 miles LOW UTILIZATION HIGHER UTILIZATION HIGH UTILIZATION + OPPORTUNITY CHARGING
  • 22. Maximizing the ROI of Fleet Electrification Before plug-in compliance tracking After plug-in compliance tracking Electric driving = 16% Electric driving = 73% Challenge 2: PHEVs Not… Plugging In
  • 23. Maximizing the ROI of Fleet Electrification Energy Cost: Electric Driving: Payback Period: $8.30 per 100 miles 16% of the time 4.1 years Energy Cost: Electric Driving: Payback Period: $4.20 per 100 miles 73% of the time 2.6 years Without Management of PHEV Metrics With PHEV Metric Management Fleets that monitor their PHEVs are able to see a return on investment in a number of ways including ensuring that vehicles are being plugged-in and maximizing the electric vehicle miles travelled as a proportion of total miles. Savings from Plug-in Compliance Reporting
  • 24. Maximizing the ROI of Fleet Electrification Understand Where EVs are Charging and their SOC
  • 25. Maximizing the ROI of Fleet Electrification EV Motor Pool & Dispatch
  • 26. Maximizing the ROI of Fleet Electrification EV Fleet Management Features
  • 27. Scale your EV fleet with confidence Manage your EV fleet effectively 1 2 3Optimize EV charging Today’s Agenda
  • 28. Maximizing the ROI of Fleet Electrification Utilities Moving Towards TOU Pricing For consumers/fleets, it offers the opportunity to save money simply by shifting consumption to off-peak hours. For utilities, it means avoiding costly infrastructure upgrades required to support peak demand. For the environment, it means diminishing the use of dirty “peaker” power plants (currently only used a few days a year), and integrating more solar and wind-sourced electricity into the grid.
  • 29. Maximizing the ROI of Fleet Electrification 0 500 1000 1500 2000 2500 3000 3500 1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16 17 18 19 20 21 22 23 24 Power(kW) Time of Day Charging Behaviours and Time of Use Rates Only 27% of fleet charging events occurred ‘off-peak’ Off-PeakMid-PeakOn-Peak Sample size = 2,653 TOU Charging Behavior
  • 30. Maximizing the ROI of Fleet Electrification Sample Ford Fusion Energi Charging Behavior
  • 31. Maximizing the ROI of Fleet Electrification Sample Ford Fusion Energi Charging Behavior
  • 32. Maximizing the ROI of Fleet Electrification 0 50 100 150 200 250 300 350 400 450 3 5 7 9 11 13 15 17 19 21 23 25 27 29 #ofoccurrences Available Time to Charge (hours) Sample size = 3,703 15 hours Average Charging Time for Fleet EVs
  • 33. Maximizing the ROI of Fleet Electrification 3 Methods of EV Charging Now! Now! Now! Dumb Charging Scheduled Charging Smart Charging Charging begins as soon as you plug in Charging is delayed until a preset start time (i.e. low time-of-use rates) Charging may begin immediately but can be reduced/delayed based upon external factors. Partial control may be given to 3rd party (i.e. facility operator or utility) Charging cost per vehicle per month $38 $29 $15 Comparable gasoline cost per vehicle per month $137 $137 $137
  • 34. Maximizing the ROI of Fleet Electrification API (2) EV driver sets preferences to participate EVSP Partner API EV charging station (1) Fleet sets EV load curtailment thresholds Smart Charging System for Fleets
  • 35. Maximizing the ROI of Fleet Electrification EV Control Through a Back-End
  • 36. Maximizing the ROI of Fleet Electrification Recap 1. Fleets are turning to data to make smarter procurement decisions. 2. By monitoring, understanding, and optimizing your EVs’ usage patterns, you can drastically improve ROI. 3. Automated smart charging systems make it easy to shift charging off- peak and reduce costs.
  • 37. Webinar Bonus • 15 minute call with Mark to chat EVs • Chat about whatever you want to chat about • No agenda, no sales pitch  • Just vote “Yes” in the poll
  • 38. Maximizing the ROI of Fleet Electrification An End-to-End EV Solution
  • 39. Maximizing the ROI of Fleet Electrification Mark Goody Manager, Electric Vehicle Programs FleetCarma mgoody@fleetcarma.com www.fleetcarma.com 1-800-975-2434 150+ clients across 23 countries world-wide Thank you for your time!