2. Our Mission
• Our mission is to deliver to our readers up to
date information about their favourite music.
• To entertain the readers with light articles.
• To raise awareness of new group.music
3. The Reader
Matt is a seventeen year old who is passionate
about his music who wants to know more about
his favourite artists. He goes out clubbing every
weekend but prefers less mainstream music and
wants to increase his knowledge of his genre.
Matt’s music is his identity and DnB helps him
fulfil his identity.
4. Advertising
Solus readership is a brilliant 80% this mean this part of the population
is unreachable otherwise through this medium.
Consistently produces high quality articles and new , varying
and exciting designs.
readers are trend setters who are influenced by the magazine
And informed by it.
Readers are consistent readers so readers intake the advertisements
Regularly.
5. Influence
“DnB heavily influences
where I go with my music”
Netsky
“This magazine is different
For all the right reasons”
Rusko
“Perfect for the Drum and Bass enthusiast”
Benga
6. Brand extensions
central.co.uk is a electronic hub for the
magazine which offers the readers more
content.
Festival is another fantastic part of the DnB
brand getting involved in a different way.
