My keynote presentation "How to build a community around your startup" from How To Web 2015.

1. How to build a community
around your startup.
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2. 80’s Kid
90’s Internet Explorer
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3. Community Manager
The best new products, every day.
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5. Creator
A curated directory of 400 resources
and tools to help you build your Startup.
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7. Are you building a product right now?
The best time to find and gather an early community is

8. Nobody cares you are
building a product.
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9. ‣ Betalist.com
‣ StartupLi.st
‣ Facebook groups
‣ SubReddits
‣ Niche forums
‣ Niche newsletters
FINDING PEOPLE THAT COULD CARE
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14. Do things that
don’t scale.
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16. @bramk

17. During the first 18 months of Product Hunt
I was the #2 influencer on the entire site.
INFLUENCER
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19. #1 HUNTS
‣ Huge traffic spikes
‣ A lot of feedback
‣ More (news) coverage
‣ New users/customers
‣ Interested investors
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20. This made me want
to build something
myself!
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21. But what?
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24. A curated directory
of resources and tools
to help you build your
Startup.
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27. USING MY EARLY COMMUNITY
‣ 600 e-mail subscribers
‣ Give and ask
‣ Two e-mails ⌲ 80 replies
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29. HACK YOUR WAY TO OTHER PEOPLE
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30. 3, 2,1…
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34. LAUNCH STRATEGY
‣ Product Hunt
‣ Early community via e-mail
‣ /r/entrepreneur
‣ Targeted Facebook groups
‣ Personal e-mails
‣ tips@bigtechblog.com
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43. AFTER 48 HOURS
‣ 35K unique visitors
‣ 230K pageviews
‣ 680+ Twitter mentions
‣ 1400+ social shares
‣ 524 Likes / 729 Followers
‣ 1140 new newsletter subscribers
‣ 250+ emails
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49. KEY TAKEAWAYS
‣ Find an early community
‣ Build in public
‣ Make it personal
‣ Have a systematic approach
‣ Show humility
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50. “Make people care
by letting them join
your adventure.”
BRAMKANSTEIN

51. BRAMKANSTEIN@GMAIL.COM
BRAMK.NL/DIGEST
@bramk