Successfully reported this slideshow.
We use your LinkedIn profile and activity data to personalize ads and to show you more relevant ads. You can change your ad preferences anytime.

How Employees at BMW NA Drive Awareness & Engagement

BMW, now celebrating its 100th year, leads the way in everything it does, whether it’s industrial design, customer service or marketing.

Andrew Cutler, Executive and Internal Communications Manager at BMW North America, wanted to ensure that BMW communications also lead the way in the new socially-enabled world. Mr. Cutler also wanted to help drive awareness and increase authentic engagement on social media. He knew that better informing and empowering his employees as brand advocates could solve both problems.

Dynamic Signal's VP of Marketing, Dave Hawley, talks with Andrew Cutler about:
- How BMW NA transforms internal communications into an engagement and awareness tool
- How to draft in behind employees already on social media
- How to keep remote and hourly workers informed and engaged

  • Login to see the comments

  • Be the first to like this

How Employees at BMW NA Drive Awareness & Engagement

  1. 1. @BMWgroup#DySiWebinar 2@Dynamic_Signal Have A Question For Us? Use GoToWebinar Ask On Twitter Use #DySiWebinar
  2. 2. @BMWgroup#DySiWebinar 3@Dynamic_Signal But First, A Quick Question For You: How many of your employees currently share company information on social media?
  3. 3. @BMWgroup#DySiWebinar 4@Dynamic_Signal The State Of Communications Today
  4. 4. @BMWgroup#DySiWebinar 5@Dynamic_Signal The State Of Communications Today Employees want to be the first to know They want their content to be: ü  Personalized ü  Delivered quickly ü  On their preferred channels ü  Across all devices
  5. 5. @BMWgroup#DySiWebinar 6@Dynamic_Signal The State Of Communications Today Employees want to engage with family and friends about where they work, what they do, and the value of their company’s products and services. •  They want approved content that can easily be shared. •  They want a way to talk about the BMW Group & its brands and products.
  6. 6. @BMWgroup#DySiWebinar 7@Dynamic_Signal What business problems were you looking to solve with BMW Insiders?
  7. 7. @BMWgroup#DySiWebinar 8@Dynamic_Signal Business Problems BMW NA Were Trying To Solve Employees Feel They Don’t Know What’s Going On Less than 30% of employees feel “in the loop” (Source: Weber Shandwick) Uninformed Employees Are Unengaged Employees 70% of employees call themselves “disengaged” (Source: Gallup)
  8. 8. @BMWgroup#DySiWebinar 9@Dynamic_Signal Business Problems BMW NA Were Trying To Solve Wanted To Give Employees A Voice 66% of employees feel they are advocating on behalf of their company (Source: Mindshare) Need To Retain Our Best Talent 32% of companies struggle to retain top talent (Source: CareerBuilder)
  9. 9. @BMWgroup#DySiWebinar 10@Dynamic_Signal How did you solve those problems?
  10. 10. @BMWgroup#DySiWebinar 11@Dynamic_Signal Solving Pain Points o  Aligned BMW NA communications to reflect the new normal of social business. o  Asked our most passionate brand advocates what they needed to be story tellers. o  Leveraged the passion employees have for the family of BMW Group brands.
  11. 11. @BMWgroup#DySiWebinar 12@Dynamic_Signal “We know employees are already on social having conversations. They’re passionate and want access to the latest BMW Group information. They are already some of our best ambassadors, and we want to arm them with the right kind of content to help them authentically tell our story.” Andrew Cutler Executive and Internal Communications Manager BMW North America
  12. 12. @BMWgroup#DySiWebinar 13@Dynamic_Signal What were some of the benefits you experienced?
  13. 13. @BMWgroup#DySiWebinar 14@Dynamic_Signal Benefits of BMW Insiders o  Increased organic reach: •  4-fold increase in share rate of content in 1 year’s time. •  Engagement on employee social pages tripled as a result. o  Provided a wider reach of employees with an innovative way to tell our story with an “authorized voice.” o  Promoted collaboration across the organization. o  Created more unified company stories for the BMW Group brand and its companies.
  14. 14. @BMWgroup#DySiWebinar 15@Dynamic_Signal What does the future look like for BMW Insiders?
  15. 15. @BMWgroup#DySiWebinar 16@Dynamic_Signal The Future of BMW Insiders o  Possible expansion of program beyond Communications & Branding. o  Testing new forms of content and platforms. o  Grow C-Suite and corporate executive sponsorship of program.
  16. 16. @BMWgroup#DySiWebinar 17@Dynamic_Signal “Informed employees are engaged employees. Engaged employees are satisfied employees. Satisfied employees make better decisions that positively affect the bottom line, and will better advocate on behalf of the company.” Andrew Cutler Executive and Internal Communications Manager BMW of North America
  17. 17. @BMWgroup#DySiWebinar 18@Dynamic_Signal Dynamic Signal Works With The World’s Leading Companies
  18. 18. @BMWgroup#DySiWebinar 19@Dynamic_Signal Keep employees informed Deliver personalized and targeted news to employees in real time
  19. 19. @BMWgroup#DySiWebinar 20@Dynamic_Signal Engage employees with content Deliver personalized and targeted news to employees in real time
  20. 20. @BMWgroup#DySiWebinar 21@Dynamic_Signal Empower employees to be advocates Enable safe, easy sharing to social media
  21. 21. @BMWgroup#DySiWebinar 22@Dynamic_Signal Empower employees to be advocates Enable safe, easy sharing to social media
  22. 22. @BMWgroup#DySiWebinar 23@Dynamic_Signal Encourage employees to submit and create content Employees can easily submit content (articles, images, videos) for other employees to share or for internal use.
  23. 23. @BMWgroup#DySiWebinar 24@Dynamic_Signal Encourage employees to submit and create content Employees can easily submit content (articles, images, videos) for other employees to share or for internal use.
  24. 24. @BMWgroup#DySiWebinar 25@Dynamic_Signal Encourage employees to submit and create content Employees can easily submit content (articles, images, videos) for other employees to share or for internal use.
  25. 25. @BMWgroup#DySiWebinar 26@Dynamic_Signal Encourage employees to submit and create content Employees can easily submit content (articles, images, videos) for other employees to share or for internal use.
  26. 26. @BMWgroup#DySiWebinar 27@Dynamic_Signal Capture, manage, host native video Deliver real-time videos to inform your employees on your latest company news, events or important messages
  27. 27. @BMWgroup#DySiWebinar 28@Dynamic_Signal Personal analytics that give employees the tools to succeed Employees easily gain insights into which of their posts are driving results
  28. 28. @BMWgroup#DySiWebinar 29@Dynamic_Signal Activate, encourage, and recognize your employees Gamified environment with points and multiple leaderboards provides immediate recognition
  29. 29. @BMWgroup#DySiWebinar 30@Dynamic_Signal Member to member messaging Employees and admins can send messages directly to one another, or to groups
  30. 30. @BMWgroup#DySiWebinar 31@Dynamic_Signal Easily manage employees, content, permissions and more Personalize their experience based on role, region, seniority and interests
  31. 31. @BMWgroup#DySiWebinar 32@Dynamic_Signal Easily manage employees, content, permissions and more Personalize their experience based on role, region, seniority and interests MKTG SALES HR EVENTS US EMEA CHINA Members Content Reporting MKTG ADMIN
  32. 32. @BMWgroup#DySiWebinar 33@Dynamic_Signal Track everything, control the message, and stay compliant Measure adoption, viewership, sharing, audience engagement, and tie it all to business outcomes.
  33. 33. @BMWgroup#DySiWebinar 34@Dynamic_Signal Integrated with your favorite tools Seamlessly works with your current enterprise platforms, with Single-Sign-On and in more than 13 languages.
  34. 34. Thank You!

×