A powerpoint presentation on how media producers use audience profiling done on Monday 11/09/17 for Unit 1 of BTEC Diploma in Digital Media at South and City College, Birmingham.

2. What is audience profiling?
The method by which specific media is aimed at a
specific audience.
It helps media producers target their product at the
people most likely to be interested in it.
This is done via the use of demographics and
psychographics.

3. Demographics
Quantifiable characteristics of a person eg age,
gender, ethnicity. For example a 13 year old boy
would be in the target demographic for Dr Who whilst
a woman in her 80s might listen to Radio 4.
Media producers rely on demographics when
creating a product.

4. Psychographics
• Less tangible and harder to measure than
demographics but equally important.
• This is the values and attitudes of the target
audience. Individual characteristics that go beyond
age, gender etc but can be closely linked. For
example a woman in her 80s would have different
values from a 13 year old boy and will therefore be
interested in different products.

5. Table Of Demographics By Occupation

6. Table Of Psychographics

7. My Audience Profile
Basic Information:
Age: Over 20
Gender: Female
Occupation: Student/Housewife/Mother
Likes: Prosecco, science fiction, retro/vintage, kindness, learning
new things, old films, Facebook, chocolate, cats, coffee, history.
Dislikes: Reality TV, arrogance, injustice, dishonesty, noise.