2. A contextual planning tool designed to benchmark ideas and define who is best placed to accelerate path to market
3. The speed of technological change and market response make the challenge to create break though thinking and ideas urgent and continuous. To excel businesses must compete on the basis of unique value. Conceiving break through thinking is tough, no question. But for an idea to succeed it must become an innovation. VK define innovation as “the successful exploitation of new ideas” to deliver better products, processes and business models. Critical to this process is the ability to network and collaborate to rapidly commercialise new thinking. VK Connect is a business a planning tool designed to benchmark ideas and define who is best placed to accelerate path to market. Collaborative in approach, and designed to deliver actionable strategy, VK Connect will enable a thorough investigation of product idea, its technology platform, defining features and point of difference. VK Connect will establish who we will compete with, who sets the standards and what we will need to do to win. Based on a clearly defined idea, technology and target audience VK can define partners to engage to accelerate path to market. Collaborating with the right thought leaders will help embryonic ideas avoid pitfalls and benefit from best practice. Pre-eminent in the digital communication and content management sectors, VK Synergy know who can add value to your know how.
4. Immersion What A thorough investigation of the product idea, its technology platform, defining features and point of difference How Pre-workshop audit and preparation, teamwork within the Connect workshop Why Who are we competing with, who sets the standards, what do we need to do to win
5. Immersion Convention What A thorough investigation of the product idea, its technology platform, defining features and point of difference How Pre-workshop audit and preparation, teamwork within the Connect workshop Why Who are we competing with, who sets the standards, what do we need to do to win What A process to define target audience and competitive set, and how they communicate with end users How Pre-workshop audit and preparation, in workshop analysis and conclusions Why To stand out and be noticed you first need to understand the rules, and then work out how you can break them
6. Immersion Convention Essence What A thorough investigation of the product idea, its technology platform, defining features and point of difference How Pre-workshop audit and preparation, teamwork within the Connect workshop Why Who are we competing with, who sets the standards, what do we need to do to win What A process to define target audience and competitive set, and how they communicate with end users How Pre-workshop audit and preparation, in workshop analysis and conclusions Why To stand out and be noticed you first need to understand the rules, and then work out how you can break them What Great products have a single minded proposition at their core, what is ours? How Workshop exercises based around VK “idea integrity check” Why Establish if we are building our plan around identified and defendable IP/properties
7. Immersion Convention Essence Allies & sizing What A thorough investigation of the product idea, its technology platform, defining features and point of difference How Pre-workshop audit and preparation, teamwork within the Connect workshop Why Who are we competing with, who sets the standards, what do we need to do to win What A process to define target audience and competitive set, and how they communicate with end users How Pre-workshop audit and preparation, in workshop analysis and conclusions Why To stand out and be noticed you first need to understand the rules, and then work out how you can break them What Great products have a single minded proposition at their core, what is ours? How Workshop exercises based around VK “idea integrity check” Why Establish if we are building our plan around identified and defendable IP/properties What Based on a defined idea, technology and targets who we can leverage to accelerate the path to market How Review and recommend from VK partner matrix, and identify relevant additional partners to approach Why Avoid traps and pit-falls, leverage best practise and identify smart solutions
8. Immersion Convention Essence Allies & sizing Connection What A thorough investigation of the product idea, its technology platform, defining features and point of difference How Pre-workshop audit and preparation, teamwork within the Connect workshop Why Who are we competing with, who sets the standards, what do we need to do to win What A process to define target audience and competitive set, and how they communicate with end users How Pre-workshop audit and preparation, in workshop analysis and conclusions Why To stand out and be noticed you first need to understand the rules, and then work out how you can break them What Great products have a single minded proposition at their core, what is ours? How Workshop exercises based around VK “idea integrity check” Why Establish if we are building our plan around identified and defendable IP/properties What Based on a defined idea, technology and targets who we can leverage to accelerate the path to market How Review and recommend from VK partner matrix, and identify relevant additional partners to approach Why Avoid traps and pit-falls, leverage best practise and identify smart solutions What Articulation of brand positioning and connection media How Workshop tools to define brand mission, vision and values and potential positioning statements Why Create a consistent and relevant proposition
