1. “Focus on making your business more efficient, innovative, proactive,
customer centric and competitive. We’ve created a tool to help guide
you and provide valuable insight.”
2. Marketing DNA
Our DNA Workshops facilitate the alignment of your company’s overall business strategy with technology and
operations through collaboration, research and brainstorming exercises. This knowledge enables relevant
customer-centric journeys, which create remarkable brand experiences that build brand advocates.
CUSTOMER
öö Awareness
öö Acquisition
öö Onboard
öö Engage
öö Convert
öö Retain
OPERATIONS
öö Resources
öö Automation
öö Reputation
öö Optimisation
öö Campaign
Process
TECHNOLOGY
öö Data Systems
öö Integrations
öö Ownership
öö Analytics
öö Content & Asset
Management
STRATEGY
öö KPI’s
öö Planning
öö Relevancy
öö Measurement
öö Executive
Involvement
BRAND
öö Value
Proposition
öö Market Share
öö Audience
öö Competitors
öö Look & Feel
öö Innovation
3. Clients who have completed a DNA Session
Our experienced consultants work with your team to unify strategy, goals and the desired digital marketing
vision by:
Exploring the customer journey and life-cycle
Examining the current marketing activities, systems and technology
Aligning people internally to innovate culture and deliver exceptional customer experience
Identifying opportunities for operational efficiency, quick wins and long-term strategic growth
4. Workshop #
1 Marketing DNA
Objective
We use our DNA Workshops to align the companies overall business
strategy with technology and operations to deliver relevant
customer-centric journeys, which create remarkable brand
experiences.
Approach
Our team of experienced consultants facilitate an engaging and
interactive customer workshop. Through collaboration, research and
brainstorming exercises we:
Understand the company’s strategy, goals and digital
marketing vision.
Explore the customer journey and life-cycle.
Examine the current marketing activities, systems and
technology.
Identify opportunities for operational efficiency, quick wins
& long-term strategic growth.
Deliverables
What you get:
DNA assessment and
recommendations
1:1 communication touch point
strategy
Path to value execution roadmap
What we get:
Business alignment
Deep knowledge and insights
Create a foundation for success
5. Workshop #
2 Discovery
Objective
The Discovery Workshop is defining, understanding and scoping the
nuts and bolts of the project. Through collaboration and discussion
around channels, data, templates, business units and programs
we are able to uncover what’s required to complete the project
documentation.
Approach
Our team of consultants and the account director conduct a scoping
session, going through each deliverable that’s related to the success
of the project. Through collaboration we:
Understand the projects requirements, tasks, complexities
and dependencies.
Explore technology integrations, operations and pain points
needed for resolution.
Examine the level of effort and what resources are required
from both parties.
Identify key deliverables, technical requirements, project
milestones and dependencies.
Deliverables
What you get:
Statement of work
Implementation plan
Project cost estimates
What we get:
Solution and project alignment
System architecture and
dependencies
Prioritisation of key deliverables
6. Workshop #
3 Customer Journey
Objective
A Customer Journey Workshop focuses on mapping out the
workflow to understand the event, interactions and goal of
the journey.
Approach
Our team of consultants facilitate an engaging and interactive
workshop. Through a solid and proven 3-step framework we
collaborate to:
Understand the company’s objective for the journey and
targeted audience.
Explore the data workflow and technical requirements to
ensure the journey is successful.
Examine the current customer experience and marketing
campaigns that relate to the journey.
Identify the appropriate channels and methods of
communication to drive the journey’s objective.
Deliverables
What you get:
Journey assessment and
recommendations
Tailored customer journey map
Data workflow and solution
overview
What we get:
Strategy and journey alignment
Collaboration from industry experts
Speed to solution and delivery
7. Workshop #
4 Technical Deep Dive
Objective
The Technology Deep Dive Workshop consists of understanding
our client’s infrastructure and the best way forward for systems
integration. The main outcome is to align on the data workflow and
methods to successfully integrate and automate the necessary
systems.
Approach
Our team of consultants in co-operation with your I.T, marketing and
external vendors, map out the desired solution identifying technical
solutions and limitations. Through analysis and collaboration we:
Understand the project’s data requirements and system
architecture.
Explore the data relationship schema and possible system
limitations.
Examine the current vs future state solution requirements
and necessary outcomes.
Identify the process and roles/responsibilities for each
system and technical component.
Deliverables
What you get:
Technical recommendations
Solution design document
API documentation
What we get:
Technical and data alignment
System architecture requirements
Key project dependencies
