1. We are Asheville - 2012
www.valuescentre.com
www.valuescentre.com 1
www.valuescentre.com

2. National Values Quiz
Country A Country B Country C
freedom of speech blame continuous improvement
educational opportunities bureaucracy environmental protection
prosperity wasted resources strict moral/religious codes
democratic process corruption political rights
financial stability materialistic education
personal freedom uncertainty about the future nature conservancy
human rights conflict/ aggression shared vision
tradition crime/ violence information availability
bureaucracy unemployment shared values
materialistic short-term focus contentment
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social justice

3. What is culture?
1. client satisfaction 1. blame L
2. making a difference 2. short term focus L
3. integrity 3. internal competition L
4. teamwork 4. buck passing L
5. humour/fun 5. risk averse L
6. quality 6. customer satisfaction
7. ethics 7. information hoarding L
8. financial stability 8. profit
Employees Financial Excellence Ethics Resilience
& customers viability
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4. 4

5. www.valuescentre.com
www.valuescentre.com 5

6. Iceland 2007
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August 2007

7. Latvia
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8. 8

9. Latvian Russian
Desired Culture Desired Culture
caring for elderly economic growth
economic growth caring for elderly
concern for future generations affordable housing
job security concern for future generations
environmental awareness job security
caring for the disadvantaged social justice
affordable housing caring for the disadvantaged
education environmental awareness
honesty human rights
prosperity material wealth

10. 10

11. title
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12. The Value of Values
Latvia Sustainable Development Strategy until 2030
http://www.latvija2030.lv/page/320
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13. • Discover how Asheville compares to
the cultural view of the USA and other
nations.
• At this pivotal time in American
history, learn how to use this data to
ask more informed and challenging
questions of your leaders, politicians
and political candidates.
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14. USA National Assessment 2011
Personal Values Current Culture Desired Culture
family blame accountability
caring bureaucracy economic growth
humor/fun wasted resources concern for future generations
honesty corruption employment opportunities
responsibility materialistic effective healthcare
accountability uncertainty about the future caring for the elderly
compassion conflict/ aggression caring for the disadvantaged
friendship crime/ violence educational opportunities
independence unemployment peace
respect short-term focus financial stability
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15. Democrat Republican
Personal Values Desired Values
caring family
family caring
humor/ fun honesty
honesty responsibility
friendship humor/ fun
responsibility accountability
compassion respect
respect positive attitude
accountability integrity
positive attitude friendship

16. Estimated Cost of Entropy – National GDP
Estimated cost to the
GDP Cultural
national economy
$US,000 Entropy
$US,000
Venezuela 387,852,000 72% 997,333,714
Iceland 12,094,000 63% 14,197,304
South Africa 363,704,000 62% 593,411,789
Argentina 368,712,000 60% 553,068,000
USA 14,582,000,000 56% 18,558,909,091
Latvia 24,010,000 54% 28,185,652
Iceland 12,094,000 54% 20,592,486
Belgium 467,472,000 52% 506,428,000
Brazil 2,008,000,000 51% 2,089,959,184
Finland 238,801,000 48% 220,431,692
UK 2,246,000,000 43% 1,694,350,877
Sweden 458,004,000 42% 331,658,069
NB. Initial estimates based on calculation methods used for organisations. More research being done in this area.
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www.valuescentre.com

17. Assessments igniting and languaging dialogues to
build community resilience and bridging the gap
Citizens
"Bridging the
government
citizen gap"
Politcians Civil servants
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www.valuescentre.com

18. National Values Quiz
Country A Country B Country C
freedom of speech blame continuous improvement
educational opportunities bureaucracy environmental protection
prosperity wasted resources strict moral/religious codes
democratic process corruption political rights
financial stability materialistic education
personal freedom uncertainty about the future nature conservancy
human rights conflict/ aggression shared vision
tradition crime/ violence information availability
bureaucracy unemployment shared values
materialistic short-term focus contentment
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social justice

19. The purpose Happiness is the
of our lives is extent to which you
to be happy live in love, as
Dalai opposed to living in
Lama fear. Phil
Clothier

20. Values Beliefs & Behaviours
1) Choose a value that is important to you in your life
2) What are your beliefs that support this value?
3) What behaviours do you exhibit that support this value?
Accountability Excellence Making a difference
Achievement Fairness Open communication
Balance (home/work) Family Openness
Commitment Financial gain Personal fulfillment
Compassion Friendships Personal growth
Competence Future generations Power
Continuous learning Health Respect
Cooperation Honesty Responsibility
Courage Humor/fun Risk-taking
Creativity Independence Self-discipline
Enthusiasm Integrity Success
Efficiency Initiative Trust
Ethics Intuition Wisdom
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21. Story of a full spectrum organisation
Level 7 Service: Service to humanity and societal
contribution
Making a Difference: External collaboration,
Level 6
community involvement
Level 5 Internal Cohesion: Sense of purpose & strong
internal community
Level 4 Transformation: Ongoing improvement and
employee/citizen participation
Self Esteem: High performance systems, high
Level 3 quality output
Relationships: Positive relationships that support
Level 2
organisation needs
Level 1 Survival: Financial viability and employee safety
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22. 7 Levels of Community Consciousness
Positive Focus / Excessive Focus
Service To Humanity and the Planet
Service Concern for social justice, human rights
and future generations
Strategic Alliances and Partnerships
Making a Environmental awareness, community
Difference involvement, employee
fulfilment, coaching/mentoring
Building Internal Community
Internal Cohesion Shared values &
vision, trust, creativity, transparency Shared –
strong community spirit
Continuous Renewal and Learning
Transformation Courage, accountability, continuous renewal
& development of the community
High Performance
Self-esteem Systems, order & processes that support community
effectiveness. Bureaucracy, complacency
Employee Recognition
Relationship Harmonious interpersonal relationships
between sub-groups. . Manipulation, blame
Financial Stability
Survival Economic prosperity, public health and safety. Control,
corruption, greed
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23. Asheville Community Values Survey: Asheville (571)
Personal Values Current Culture Values Desired Culture Values
Level 7
Level 6
Level 5
Level 4
Level 3
Level 2
Level 1
IRS (P)= 5-3-2 | IRS (L)= 0-0-0 IROS (P)= 5-1-0-4 | IROS (L)= 0-0-0-0 IROS (P)= 1-2-2-5 | IROS (L)= 0-0-0-0
Matches 1. humor/ fun 208 5(I) 1. arts and culture 438 5(S) 1. arts and culture 247 5(S)
PV - CC 3 2. creativity 171 5(I) 2. buy local 351 6(S) 2. buy local 217 6(S)
CC - DC 4
PV - DC 1 3. family 170 2(R) 3. creativity 234 5(I) 3. concern for 198 7(S)
4. compassion 158 7(R) 4. community pride 220 3(I) future generations
4. sustainability 197 6(S)
Health
Index (PL)
5. quality of life 157 6(I) 5. quality of life 215 6(I)
5. environmental 185 6(S)
6. integrity 147 5(I) 6. entrepreneurship/ 195 4(I)
responsibility
PV: 10-0
CC: 10-0 7. love 147 4(R) small business 6. economic development 174 1(O)
DC: 10-0 7. environmental 179 6(S)
8. continuous learning 132 4(I)
responsibility 7. accountability 159 4(R)
9.environmental 129 6(S) 8. health/wellbeing 174 6(I) 8. collaboration 159 6(R)
responsibility
9. diversity 164 4(R) 9.entrepreneurship/ 158 4(I)
10. making a difference 129 6(S)
small business
10. community service/ 154 6(S)
10. education 145 4(O)
volunteering
Black Underline = PV & CC Orange = CC & DC P = Positive L = Potentially Limiting I = Individual O=
Organizational
Orange = PV, CC & DC Blue = PV & DC (white circle) R = Relationship S=
Societal
Values Plot Copyright 2011 Barrett Values Centre October 2011

24. 1995
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