Sustainable citizen engagement

532 views

Published on

0 Comments
0 Likes
Statistics
Notes
  • Be the first to comment

  • Be the first to like this

No Downloads
Views
Total views
532
On SlideShare
0
From Embeds
0
Number of Embeds
1
Actions
Shares
0
Downloads
4
Comments
0
Likes
0
Embeds 0
No embeds

No notes for slide
  • Hello, I am Isabel Mortimer, everyone calls me Issy. We have about an hour for this workshop and hopefully by the end of it you will have a brief overview of the SD Bill White Paper proposals, the role engagement plays in informing legislation development, and how engagement , effective engagement can create change. And, ss it is a workshop we are going to do a bit of group work.
  • Facilitator hand back to presenter Intro that we’re going to look at the BIG picture
  • The vision for Wales – Cymru is to build a better Wales within a generation. We are going through tough times, with decreasing public spending and global financial challenges alongside increasing need for the services which the public sector provides, and on which the most vulnerable in our society depend. Yet, we want to maximise the wellbeing or quality of life in Wales for the long term. To achieve this, we need to think and deliver differently to meet the challenges, both global, national and local, in order to protect our communities, develop our economy and secure the future for our children. Our understanding of what the people of Wales are ready for right now, is that they are ready for the social and economic outcomes we envision here. Perhaps there is more work to do in terms of doing this within environmental limits......
  • The vision for Wales – Cymru is to build a better Wales within a generation. We are going through tough times, with decreasing public spending and global financial challenges alongside increasing need for the services which the public sector provides, and on which the most vulnerable in our society depend. Yet, we want to maximise the wellbeing or quality of life in Wales for the long term. To achieve this, we need to think and deliver differently to meet the challenges, both global, national and local, in order to protect our communities, develop our economy and secure the future for our children. Our understanding of what the people of Wales are ready for right now, is that they are ready for the social and economic outcomes we envision here. Perhaps there is more work to do in terms of doing this within environmental limits......
  • This is what we think that means, and this is what we think the journey to achieve our vision entails... a complete change in the way we are living and working in Wales, including the infrastructure that supports your ways of being Looking at the context of any given opportunity or challenge through the SD prism will allow elemental parts to combine to create a brighter future, greater than the sum of the parts.
  • And these organisations with SD as their central organising principle, will act to deliver SD objectives. To achieve embedding SD as the central organising principle, we need culture change and we already have a tried, tested and proven approach to delivering the necessary change: The 4 Es approach is a complete package of coordinated actions working together
  • Environment Strategy Review the role of the planning system in tackling climate change Planning for Climate Change Consultation PPW – Changes throughout the document One proposal to allow LPAs to set minimum CO2 reduction targets from new development through their LDP. Microgeneration Changes introduced in 2009 for domestic properties (limited) Consultation last year on extending these rights Design and Access Statements Access statements introduced in 2007 Design statements introduced in 2009
  • Environment Strategy Review the role of the planning system in tackling climate change Planning for Climate Change Consultation PPW – Changes throughout the document One proposal to allow LPAs to set minimum CO2 reduction targets from new development through their LDP. Microgeneration Changes introduced in 2009 for domestic properties (limited) Consultation last year on extending these rights Design and Access Statements Access statements introduced in 2007 Design statements introduced in 2009
  • Environment Strategy Review the role of the planning system in tackling climate change Planning for Climate Change Consultation PPW – Changes throughout the document One proposal to allow LPAs to set minimum CO2 reduction targets from new development through their LDP. Microgeneration Changes introduced in 2009 for domestic properties (limited) Consultation last year on extending these rights Design and Access Statements Access statements introduced in 2007 Design statements introduced in 2009
  • NEXT STEPS WHITE PAPER CONSULTATION We are currently looking at how we deliver our consultation and engagement events around the White Paper. We would be keen to hear your views on the consultation process for the White Paper. What would you like to see? What approach should be taken?
  • Specifically, these are measures underway – the Bill will be part of the Enabling element The New SD body is likely in our opinion, to be involved in Enabling, Exemplifying and Engaging – but that’s something we’d like to hear more about from you.
  • So, we said this would be interactive, now, at your group [with your neighbour - if in theatre style venue] reflect on what’s been said. Take a few minutes minutes. I will answer questions as best I can, but if you have particular queries I can’t then we can jot them down with your contact details and I can get back to you sometime this week with the answer.
  • So, what are our challenges? Demographic changes, growing obesity levels, youth economic inactivity, the current economic climate.
  • In WG we are using a simple model - 4-Es - to describe the policy mix needed to promote behaviour change: Encourage : a system of incentives to behaviour in the desired way Enable : making it easy to respond to the encouragement - removing barriers, providing information, picking the right time Engage : increasing the motivation to respond to the encouragement by social marketing Exemplify : the body promoting behaviour change 'walks the talk' and acts consistently in a way that increases trust   Behaviour change policies need to be grounded in an understanding of real human behaviours and 'biases' (departures from the 'rational man' model of standard economics - see behavioural economics).
  • So lets look at smoking as an example New legislation to ban open sales of cigarettes in supermarkets has been introduced and The Australian government’s plain packaging laws have now come into effect and it is the first in the world to force tobacco companies to sell cigarettes in packets illustrated only with graphic health warnings. The only way to tell what brand a person is buying is the name which will appear on the packet in a uniform style. The new law came into effect despite a legal challenge by the tobacco giants, who have been accused by Canberra of using sly tricks to continue to recruit new clients during the countdown to plain packaging
  • So, we said this would be interactive, now, at your group [with your neighbour - if in theatre style venue] reflect on what’s been said. Take 2 or 3 minutes. Do you have any questions of clarification you’d like to ask at this point? Please type them in. If no-one at your group can answer your question, we’ll try in plenary to answer your questions. There will be other opportunities to ask about more specific elements of the proposals for the bill in following sections, so please just confine your questions to the context we have outlined. I / we will answer questions as best we can, but that there will be a chance to catch members of the team during lunch if you have particular queries.
  • A moderately contrived acronym that aims to capture the main elements of human behaviour relevant to behaviour change policies.
  • Heuristics = what the brain uses to make decisions and judgements. Every decision we make is influenced by subconscious behavioural biases. They cause us to make snap judgments based on bad information, to be unfair and to waste time. This is clearly problematic for investors, managers and people in general. Once we become aware of these biases, we can disrupt our thinking and come to terms with reality.
  • So, now, in your group come up with your own challenge and structure how you could tackle it using the 4 E’s model. Remembering: Encourage : a system of incentives to behaviour in the desired way Enable : making it easy to respond to the encouragement - removing barriers, providing information, picking the right time Engage : increasing the motivation to respond to the encouragement by social marketing Exemplify : the body promoting behaviour change 'walks the talk' and acts consistently in a way that increases trust  
  • Delete and add dates to slide as appropriate
  • Sustainable citizen engagement

    1. 1. Bil Datblygu CynaliadwySustainableDevelopment BillCyflwyniad rhyngweithiol ar y cynigion yn y ddogfenymgynghori.An interactive presentation on the proposals in theconsultation document.Ymgynghori ar y Bil Datblygu Cynaliadwy
    2. 2. Cyd-destun y Polisi a’r StrategaethThe Policy and Strategy Context
    3. 3. twf economaidd cynaliadwy cyfrifoldeb adfywio er lles ein cymunedau Cymuned gref a chreadigol bywyd iach gwireddu’r potensial cyfiawnder a chydraddoldeb cymdeithasol i bawbHunaniaeth: lleol a Chymreig gwaddol ddiwylliannol tirwedd ecosystemau a natur iachmenter gwneud y gorau o’r cyfalaf deallusol a naturiol
    4. 4. sustainable economic growth responsibilityregeneration that serves our communities creative & strong community healthy life fulfilling potential social justice and equality for allidentity: local, Welsh - Cymreig cultural legacy landscape healthy ecosystems & wildlifeenterprise maximising intellectual & natural capital
    5. 5. ues mic iss es Econo al issu Soci es ent al issu Bet long ter, joineEnvironm lder views -term du outc p, o Stakeh ome s
    6. 6. Amcanion DC SD Objectives Hybu lles Enhancement of wellbeing Hybu cyfiawnder a chydraddoldeb Promotion of social justice & cymdeithasol equality Parchu terfynau amgylcheddol Respect for environmental limits Cryfhau’r waddol ddiwylliannol Strengthened cultural legacy Galluogi pobl i fyw’n iach Healthy living Hybu economi fyrlymus a vibrant economy Cydnabod buddiannau’r cenedlaethau Recognition of interests of future i ddod generations Cael pobl i gymryd rhan yn y Involvement of people in penderfyniadau sy’n effeithio ar decisions that affect their eu bywydau lives
    7. 7. A Sustainable WalesBetter Choices for a Better Future
    8. 8. Programme for Government “This is our Welsh account of sustainable development: an emphasis on social, economic and environmental well-being for people and communities, embodying our values of fairness and social justice.” “All our policies and programmes will reflect this commitment to sustainability and fairness so that we make sustainable development our central organising principle”00
    9. 9. Key Requirements ► To support the embedding of SD into the strategic decision making processes of the public sector. ► To empower and drive positive change. ► To avoid adding layers of additional bureaucracy and cost and becoming a tick box exercise. ► To avoid stifling innovation and removing the flexibility from organisations to reach the sustainable solutions that are best for their circumstances. ► To ensure that SD will have a practical effect and not simply a set of high level principles05
    10. 10. Proposals for a stronger governance framework ► An embedded and strengthened framework ► A focus on Support ► Robust Accountability ► Phased Implementation05
    11. 11. Sustainable Development Framework Aim (the what) Best Future for Wales Purpose (the why) Sustainable Development Methodology (the how) experience with s79, independent reports, international experience etc02
    12. 12. Existing measures (more to come)Encourage EnableProposed SD Bill SD Charter networkSD Annual Report SD Framework for LG SD component of WG business support Sustainable Futures practitioners networkExemplify EngagePolitical consensus on SD Wales Sustainability WeekConsistency across policies SD research and segmentationCommissioner for SF Cynnal Cymru; and Green List SD Advocates Eco Schools programme
    13. 13. Wrth eich byrddau On your tables Reflect on what’s been saidMeddwl am yr hynsydd wedi’i ddweud What are the opportunities for engagement and participation from the Bill? Ymgynghori ar y Bil Datblygu Cynaliadwy Llywodraeth Cymru
    14. 14. Contemporary challenges
    15. 15. Some relevant areas Post-16 participation Energy efficiency Parenting Transport choicesEducation/skills Adult literacy Environment Reduce, reuse, recycle Life skills (cooking etc) Consumption choices Volunteering Fly-tipping Drugs, alcohol, tobacco Anti-social behaviour Teenage pregnancy Crime preventionHealth Obesity Community Terrorism Keeping appointments Social mobility Organ donation Litter / graffiti Active job seeking Pension provision Service culture Self-careProsperity Entrepreneurship Care / ageing Mental health Personal aspiration Active ageing Diversity End-of-life choices
    16. 16. 1. The 4-E approach to behaviour change Taxes & fiscal measures Remove barriers to act Regulation & fines Set defaults / opt-out vs opt-in League tables Form clubs / communities Targets / perf management Provide information Prizes / rewards / bonuses Enable Choose intervention timing Preferential treatment Personalise Status recognition Provide space / facilities Subsidies / discounts Build confidence Feedback Ease/cost of access Encourage Catalyse Engage Community/network action Evidence base Deliberative fora Walk the talk & lead Segmentation / focusConsistency across policies Exemplify Secure commitment Sustained approach Personal contacts Credibility / confidence Role models / super-usersBenchmarking / evaluation Paid/unpaid media campaigns Learning & improvement Pester power / Peer pressurePolitical consensus building Workplace norms
    17. 17. Smoking and behaviour change High excise taxes Ban marketing practices NHS stop smoking treatment Address smuggling Smoke-free policies Enable Quit-lines (nb. Personal incentives) Pharmaceutical deregulation Encourage Catalyse Engage Smoke-free policies Social marketing campaignsClear messages from NHS Exemplify More graphic warnings Consistent package Major news media assault Clear goals Constant revisiting evidence Commercial arguments “Denormalisation”
    18. 18. But others forces are at work... ...as the force of theA cigarette for the beginner psychological symbolism is a symbolic act. I am no subsides, the longer my mother’s child, pharmacological effects I’m tough, I am an take over to sustain the adventurer, I’m not habit square... Dunn W. Vice President for Research and Development, Philip Norris. Why one smokes. 1968 Minnesota Trial Exhibit 3681.
    19. 19. Smoking: from the dark side Advertising Orchestrating smuggling Role models Lights Adult product definition Enable Filters Duty Free Wide availability Fighting smoke-free places Encourage Catalyse Engage Aspirational sell to poorProduct placement in films Exemplify Coupons and catalogues Sponsorship Coaching arguments Normalisation Distracting PR Bogus science
    20. 20. The SD Bill and behaviour change Budget Setting Evidence collection Grants & Grant in Aid Policy process Sponsorship Capacity building Procurement Networks Legislation Enable Information League tables & Good practice & element of competition Knowledge sharing Status recogition Encourage Catalyse Engage Know your stakeholders and Evidence base audiences - segmentation Consistency Exemplify Narratives Honest Buy-in Celebrate success Workplace normsEvaluation & continuous Continuous improvement
    21. 21. Wrth eich byrddau On your tables• Identify your group challenge – SD Bill focused• How will this effect your organisation?• Consider the Engage box: what could you add to the Engage menu that would help drive the action you’re trying to promote?• Feed back your most important learning pointYmgynghori ar y Bil Datblygu Cynaliadwy Llywodraeth Cymru
    22. 22. Think of people as ‘human’
    23. 23. 2. Understand human behaviour Rational all-knowing individualised long-term utility maximisation
    24. 24. MINDSPACE
    25. 25. MINDSPACEMessenger: We are influenced by who communicates informationIncentives: Our responses are shaped by biases and shortcutsNorms: We tend to do what those around us are already doingDefaults: We ‘go with the flow’ of pre-set options
    26. 26. MINDSPACESalience: Our attention is drawn to what is novel and seemsrelevant to usPriming: Our acts are often influenced by sub-conscious cuesAffect: Emotional associations can powerfully shape our actionsCommitment: We seek to be consistent with our public promises,and reciprocate actsEgo: We act in ways that make us feel better about ourselves
    27. 27. The Science of Persuasion6 weapons of influence1.Reciprocation: You did something for me and now I owe you2.Consistency: One thing I do or think leads to another3.Social proof: 9 out of 10 cats prefer...4.Liking: I will buy Tupperware from you because I like you5.Authority: More doctors smoke Lucky Strike6.Scarcity: Get it now, or I’ll be sorry when it’s goneRobert Cialdini, The science of persuasion, Scientific American, 284, 76-81.
    28. 28. Some “biases” in real behaviour• Loss aversion• Recency Its illogical• Peak experience Captain...• Herding• Heuristics• Omission• Habit• Confirmation• Hyperbolic discounting
    29. 29. List of cognitive human “biases”Behaviour & Decision- Probability & belief SocialmakingBandwagon effect Ambiguity effect Actor-observer biasBase rate fallacy Anchoring effect Egocentric biasBias blind spot Attentional bias Forer effectChoice-supportive bias Authority bias False consensus effectConfirmation bias Availability heuristic Fundamental attribution errorCongruence bias Availability cascade Halo effectContrast effect Belief bias Herd instinctDéformation professionnelle Clustering illusion Illusion of asymmetric insightDenomination effect Capability bias Illusion of transparencyDistinction bias Conjunction fallacy Illusory superiorityEndowment effect Disposition effect Ingroup biasExperimenters Gamblers fallacy Just-world phenomenonExtraordinarity bias Hawthorne effect Notational biasFocusing effect Hindsight bias Outgroup homogeneity biasFraming Illusory correlation Projection biasHyperbolic discounting Ludic fallacy Self-serving biasIllusion of control Neglect of prior base rates effect Self-fulfilling prophecyImpact bias Observer-expectancy effect System justificationInformation bias Optimism bias Trait ascription biasInterloper effect Ostrich effect Ultimate attribution errorIrrational escalation Overconfidence effectJust-world phenomenon Positive outcome biasLoss aversion PareidoliaMere exposure effect Primacy effectMoney illusion Recency effectMoral credential effect Disregard of regression toward the mean.Need for Closure Selection biasNegativity bias StereotypingNeglect of probability Subadditivity effectNormalcy bias Subjective validationNot Invented Here Telescoping effectOmission bias Texas sharpshooter fallacyOutcome bias Well travelled road effectPlanning fallacy Consistency biasPost-purchase rationalization CryptomnesiaPseudocertainty effect Egocentric biasReactance False memoryRestraint bias Hindsight biasSelective perceptionSemmelweis reflex Reminiscence bump Rosy retrospection For more informationStatus quo bias Self-serving biasVon Restorff effectWishful thinking Suggestibility Wikipedia search:Zero-risk bias “List of cognitive biases”
    30. 30. Understand the population
    31. 31. Be careful with the relationship between citizen and state
    32. 32. 4: Establish the case for intervention “The only purpose for which power can be rightfully exercised over any member of a civilised community, against his will, is to prevent harm to others. His own good, either physical or moral, is not a sufficient warrant”.But… Children? Addiction? Influence of background?Mental illness? Collective costs? Regret...?
    33. 33. From soft paternalism to regulationPublic (external) impacts Passive smoking - workers Passive smoking - public Hooking kids Unregulated addiction Health impacts Private impacts
    34. 34. Adopt a learning approach
    35. 35. 4+2 Es approach to behaviour change EnableExplore Encourage Catalyse Engage Evaluate Exemplify
    36. 36. Summary1. Four-E behaviour-change model Encourage Enable Engage Exemplify2. Understand real behaviour3. Segment and personalise4. Judge public acceptability (which changes)5. Experiment and evaluate
    37. 37. Reading up...Thaler & Sustein Mark Earls Robert Cialdini Dan Ariely
    38. 38. Reading up... Government Government Institute for Cabinet Officecommunications Social Research Government & Cabinet Office
    39. 39. Wrth eich byrddau On your tables• Identify your group challenge• Quickly jot down the existing elements under the 4 Es headings• Consider the Engage box: what could you add from the Engage menu that would help drive the action you’re trying to promote?• Feed back your most important learning pointYmgynghori ar y Bil Datblygu Cynaliadwy Llywodraeth Cymru
    40. 40. Digwyddiadau ymgynghori Consultation events • 15/16 Ionawr Caerfyrddin • 15/16 January Carmarthen • 29/30 Ionawr Cyffordd • 29/30 January Llandudno Llandudno Junction • 5/6 Chwefror Caerdydd • 5/6 February Cardiff • 12/13 Chwefror Llandrindod • 12/13 February Llandrindod WellsDaw’r ymgynghoriad i ben ar 4 Consultation closes 18 JulyMawrth sdbill@wales.gsi.gov.uk Ebost / Email: Ymgynghori ar y Bil Datblygu Cynaliadwy Llywodraeth Cymru
    41. 41. Y Bil Datblygu CynaliadwySustainableDevelopment Bill Diolch – Thank you Ymgynghori ar y Bil Datblygu Cynaliadwy
    42. 42. Diolch yn fawr!

    ×