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America’s Common Values Results from the US National Values Assessment 2009 – 2010 Comparison
Who are we? We are the people of the United States of America.
We are Over 1500 people comprising the following demographic groups (2010): Statistical validation: US population of 309m ...
What questions were asked? 1) Personal Values Please select ten of the following values/behaviors that most reflect who yo...
Common  Values  2009 - 2010 family caring honesty humor/fun responsibility accountability independence friendship compassi...
Who we are and how we have changed this year – Personal Values This is the true nature of the people of the USA, most of w...
Who we are and how we have changed this year – Personal Values “ Patience” dropped from 11th to 15th in rank and lost 3 pe...
Who we are and how we have changed this year – Personal Values “ Accountability” is becoming more important in  our person...
Common  Values  2009 - 2010 customer satisfaction accountability teamwork cost reduction achievement being the best commun...
Our working lives  Organizational Values – Current Culture This is how we experience our daily  working lives.  In 2010, w...
Our working lives  Organizational Values – Current Culture “ Profit” did  not  appear as a primary value in 2009.  In 2010...
Our working lives  Organizational Values – Current Culture 2009 - No unproductive values among the top values of the exist...
Our working lives  Organizational Values – Current Culture Values Matches 2009 6 values we experience now and want to carr...
Common  Values  2009 - 2010 accountability customer satisfaction continuous improvement teamwork commitment adaptability o...
Where we want to be  Organizational Values – Desired Culture In 2009, we saw the need for “achievement,” “efficiency”  and...
Where we want to be  Organizational Values – Desired Culture “ Evolution is not a force but a process.  Not a cause but a ...
Common  Values  2009 - 2010 bureaucracy corruption blame uncertainty about the future wasted resources materialistic crime...
Our societal perception National Values – Current Culture This is the perception we hold of our national society.  <ul><ul...
Our societal perception National Values – Current Culture Between 2009 and 2010, entropy increases from  52% to 58%. “ Bur...
Our societal perception National Values – Current Culture “ Uncertainty about the future,” “wasted resources” and “materia...
Our societal perception National Values – Current Culture “ Unemployment” and “crime/violence” continue to  trouble the na...
Our societal perception National Values – Current Culture <ul><li>Of the income brackets, entropy is lowest among those ma...
Our societal perception National Values – Current Culture Political Affiliation Overall Democrat Green Independent Liberta...
Common  Values  2009 - 2010 Where we want to be  National Values – Desired Culture 2010 effective healthcare poverty reduc...
How We Get There “ Accountability”  2010 #6 in Personal Values #2 in Org. Current Culture #1 in Org. Desired Culture #1 in...
How We Get There What lessons can we take from our personal and working perspectives to improve our lives on a national sc...
How We Get There “ Our challenges may be new. The instruments with which we meet them may be new. But those values upon wh...
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America's Values: Results from the Barrett US National Values Assessment 2009 2010

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This presentation shows a comparison of the results of the USA National Values Assessment conducted by Barrett Values Centre. I shows 3 main perspectives
1) Personal values of the American people
2) The values of American organisations (current & desired)
3) The values and culture of American society (current & desired)

Leaders (national, community and organisational) are welcome to download and use this material. If you want further information from the results please contact Allyn Chambliss (Allyn@Valuescentre.com)

Published in: News & Politics, Business
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America's Values: Results from the Barrett US National Values Assessment 2009 2010

  1. 1. America’s Common Values Results from the US National Values Assessment 2009 – 2010 Comparison
  2. 2. Who are we? We are the people of the United States of America.
  3. 3. We are Over 1500 people comprising the following demographic groups (2010): Statistical validation: US population of 309m people, requires sample size of 664 to create 99% confidence level and 5% confidence interval AGE 20 and under 2.5% 21 to 30 18.9% 31 to 40 19.4% 41 to 50 18.8% 51 to 60 16.8% 61 to 70 15.6% 71 and over 7.9% REGION US Census BVC Northeast 19% 22.1% Midwest 22.9% 21.0% South 35.6% 33.3% West 22.5% 22.4% Alaska/Hawaii 1.2% GENDER US Census BVC Male 50% 50.1% Female 50% 49.9% Ethnicity US Census BVC American Indian/Alaska native/Hawaii native 1.5% 0.8% Asian 4.0% 4.1% Black/African American 12.5% 11.5% Hispanic/Latino 12.5% 10.9% White 69.% 69.9% Other .5% 1.1% Prefer not to answer 1.9%
  4. 4. What questions were asked? 1) Personal Values Please select ten of the following values/behaviors that most reflect who you are, not who you desire to become. 2) Current Organizational Culture Values Please select ten of the following values/behaviors that most reflect how your organization currently operates. If you are not currently employed, please rate your previous organization. 3) Desired Organizational Culture Values Please select ten of the following values/behaviors that, in your opinion, are essential for your organization to achieve its highest performance. If you are not currently employed, please choose the values that in your opinion are important for high performing organizations. 4) Current National Culture Values Please select ten of the following values/behaviors that most reflect how society currently operates in the USA. 5) Desired National Culture Values Please select ten of the following values/behaviors that you would most like to see in the USA.
  5. 5. Common Values 2009 - 2010 family caring honesty humor/fun responsibility accountability independence friendship compassion respect This illustration is a part of ”Spheres”. See the whole presentation here slideshop.com/3d-spheres 2009 Who we are and how we have changed this year – Personal Values patience
  6. 6. Who we are and how we have changed this year – Personal Values This is the true nature of the people of the USA, most of which remains consistent since 2009. <ul><ul><li>family </li></ul></ul><ul><ul><li>caring humor/fun compassion </li></ul></ul><ul><ul><li>friendship </li></ul></ul><ul><ul><li>respect </li></ul></ul><ul><ul><li>responsibility accountability </li></ul></ul><ul><ul><li>independence </li></ul></ul>Personal Values of the US People Our lives are about strong relationships and making a difference to those around us We stand for freedom and autonomy You can trust us. We will do what we say we will do
  7. 7. Who we are and how we have changed this year – Personal Values “ Patience” dropped from 11th to 15th in rank and lost 3 percentage points compared to 2009. Are we less willing to wait for change?
  8. 8. Who we are and how we have changed this year – Personal Values “ Accountability” is becoming more important in our personal lives, having increased by 6 percentage points. Since 2009, accountability has moved up from #9 to #6 in the top personal values.
  9. 9. Common Values 2009 - 2010 customer satisfaction accountability teamwork cost reduction achievement being the best community involvement continuous learning This illustration is a part of ”Spheres”. See the whole presentation here slideshop.com/3d-spheres 2010 profit Our working lives Organizational Values – Current Culture bureaucracy continuous improvement commitment 2009
  10. 10. Our working lives Organizational Values – Current Culture This is how we experience our daily working lives. In 2010, we began to see more attention to the bottom line along with frustrations with red tape. <ul><ul><li>customer satisfaction teamwork community involvement </li></ul></ul><ul><ul><li>accountability achievement </li></ul></ul><ul><ul><li>being the best continuous learning </li></ul></ul><ul><ul><li>cost reduction </li></ul></ul>Organizational Values of the US People We work together to serve the needs of the people around us We understand the importance of financial performance We are driven to excel <ul><ul><li>Entropy = 18% </li></ul></ul>Unproductive focus has risen 3% since 2009, and calls for minor monitoring and adjustment
  11. 11. Our working lives Organizational Values – Current Culture “ Profit” did not appear as a primary value in 2009. In 2010, “profit” increases 5 percentage points and rises from #18 to the #8 value in organizational Current Culture.
  12. 12. Our working lives Organizational Values – Current Culture 2009 - No unproductive values among the top values of the existing culture. 2010 - “Bureaucracy” appears among the top current values. Entropy increases from 15% to 18% between 2009 and 2010, reflecting minor issues requiring adjustment.
  13. 13. Our working lives Organizational Values – Current Culture Values Matches 2009 6 values we experience now and want to carry forward: accountability , customer satisfaction , teamwork , achievement, commitment, continuous improvement Values Matches 2010 4 values we experience now and want to carry forward: accountability , customer satisfaction , teamwork , continuous learning 4 to 6 values matches show that employees have confidence in the direction their organizations are heading.
  14. 14. Common Values 2009 - 2010 accountability customer satisfaction continuous improvement teamwork commitment adaptability open communication integrity This illustration is a part of ”Spheres”. See the whole presentation here slideshop.com/3d-spheres Where we want to be Organizational Values – Desired Culture 2010 continuous learning profession- alism achievement efficiency 2009 ethics
  15. 15. Where we want to be Organizational Values – Desired Culture In 2009, we saw the need for “achievement,” “efficiency” and “professionalism” in our working lives. Today, those values have been replaced by “ethics” and “continuous learning”.
  16. 16. Where we want to be Organizational Values – Desired Culture “ Evolution is not a force but a process. Not a cause but a law.” ~John Morley 2010 Desired Culture Values Finance Client Relations Culture Societal Contribution 2009 Desired Culture Values Finance Fitness Evolution Societal Contribution In our working lives, we see a need to move away from a focus on systems and processes (Fitness) and give more emphasis to continuous renewal and development (Evolution). Is the same true from a national perspective?
  17. 17. Common Values 2009 - 2010 bureaucracy corruption blame uncertainty about the future wasted resources materialistic crime/violence unemployment conflict/aggression This illustration is a part of ”Spheres”. See the whole presentation here slideshop.com/3d-spheres 2010 military strength 2009 poverty Our societal perception National Values – Current Culture
  18. 18. Our societal perception National Values – Current Culture This is the perception we hold of our national society. <ul><ul><li>bureaucracy </li></ul></ul><ul><ul><li>uncertainty about the future </li></ul></ul><ul><ul><li>crime/violence conflict/aggression </li></ul></ul><ul><ul><li>wasted resources materialistic </li></ul></ul><ul><ul><li>unemployment </li></ul></ul>National Values of the US People We are frustrated by slow-moving systems. Material wealth is still a factor in our lives, yet we squander our resources and lack opportunities to work. Hostility affects our lives and we are unclear about the direction the nation is heading. <ul><ul><li>Entropy = 58% </li></ul></ul>Unproductive focus is at a critical level and has risen 6% since 2009. <ul><ul><li>corruption blame </li></ul></ul>We do not trust our leaders to take responsibility or to make decisions based on integrity.
  19. 19. Our societal perception National Values – Current Culture Between 2009 and 2010, entropy increases from 52% to 58%. “ Bureaucracy,” “corruption” and “blame” top our national values in 2010. “ Corruption” falls from the #1 to the #2 position in the Current Culture.
  20. 20. Our societal perception National Values – Current Culture “ Uncertainty about the future,” “wasted resources” and “materialistic” are issues that supersede concerns around “crime/violence” in 2010.
  21. 21. Our societal perception National Values – Current Culture “ Unemployment” and “crime/violence” continue to trouble the nation.
  22. 22. Our societal perception National Values – Current Culture <ul><li>Of the income brackets, entropy is lowest among those making $70k to $100k in household income (54%). </li></ul><ul><li>Entropy increases with age and education. Those who hold Doctorate degrees experience the highest entropy at 61%. </li></ul><ul><li>Caucasian people experience the highest entropy (61%), while the Asian population experience the lowest entropy (41%). </li></ul><ul><li>Men identify “short-term focus” as a concern in the for the US. </li></ul><ul><li>Women see “military strength” as a top focus in the 2010 national culture, while men do not. </li></ul>
  23. 23. Our societal perception National Values – Current Culture Political Affiliation Overall Democrat Green Independent Libertarian Other affiliation Prefer not to answer Republican Entropy 58% 54% 62% 61% 66% 65% 53% 58% bureaucracy (L)         blame (L)         centralized government (L) y  conflict/aggression (L)       corruption (L)         crime/violence (L)        elitism (L)    environmental pollution (L)  hatred (L)  materialistic (L)         military strength     short-term focus (L)     uncertainty about the future (L)         unemployment (L)       wasted resources (L)         Political Differences
  24. 24. Common Values 2009 - 2010 Where we want to be National Values – Desired Culture 2010 effective healthcare poverty reduction financial stability quality of life 2009 honesty accountability concern for future generations employment opportunities caring for the elderly caring for the disadvantaged affordable housing peace economic growth
  25. 25. How We Get There “ Accountability” 2010 #6 in Personal Values #2 in Org. Current Culture #1 in Org. Desired Culture #1 in National Desired Culture “ Accountability” is an across-the-board values match in organizational culture – 2009 and 2010 Are we asking for accountability from ourselves or only from others?
  26. 26. How We Get There What lessons can we take from our personal and working perspectives to improve our lives on a national scale?
  27. 27. How We Get There “ Our challenges may be new. The instruments with which we meet them may be new. But those values upon which our success depends...these things are old. These things are true. They have been the quiet force of progress throughout our history. What is demanded then is a return to these truths ” . ~ Barack Obama

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