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BVC Action for Happiness
1. National Values Assessment Headlines
Action for Happiness Meeting – Feb 2012
www.valuescentre.com
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2. What is culture?
1. client satisfaction 1. blame L
2. making a difference 2. short term focus L
3. integrity 3. internal competition L
4. teamwork 4. buck passing L
5. humour/fun 5. risk averse L
6. quality 6. customer satisfaction
7. ethics 7. information hoarding L
8. financial stability 8. profit
Talent Financial Excellence Ethics Resilience
viability
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3. Maslow’s Needs to Barrett’s Consciousness
Self-Actualization
Know and
Know and
Understand
Understand
Abraham Maslow
Self-esteem Richard Barrett
Love & Belonging
Safety
Physiological
Needs Consciousness
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4. 7 Levels of Organisational Consciousness
Positive Focus / Excessive Focus
Service To Humanity and the Planet
Service Social responsibility, future generations, long-term
perspective, ethics, compassion, humility
Making a Strategic Alliances and Partnerships
Environmental awareness, community involvement,
Difference employee fulfilment, coaching/mentoring
Building Internal Community
Internal Cohesion Shared values, vision, commitment, integrity,
trust, passion, creativity, openness, transparency
Continuous Renewal and Learning
Transformation Accountability, adaptability, empowerment,
teamwork, goals orientation, personal growth
High Performance
Self-esteem Systems, processes, quality, best practices,
pride in performance. Bureaucracy, complacency
Employee Recognition
Relationship Loyalty, open communication, customer satisfaction,
friendship. Manipulation, blame
Financial Stability
Survival Shareholder value, organisational growth,
employee health, safety. Control, corruption, greed
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5. Stages in the Development of National Consciousness
Positive Focus / Excessive Focus
Global Sustainability
Global 7 Human Rights, Future Generations, Ecological
Resilience.
Strategic Alliances
Regional Collaboration, Environmental Awareness,
External Cohesion 6 Quality of Life .
Strong National Identity
Internal Cohesion 5 Trust, Openness, Transparency, Shared Vision and
Values, Fairness.
Democratic Processes
Transformation 4 Equality, Freedom of Speech, Consensus, Adaptability,
Accountability.
Institutional Effectiveness
Rule of Law, National Pride, Governmental Efficiency
Self-Esteem 3 Bureaucracy, Central Control, Elitism.
Social Stability
Relationship 2 Conflict Resolution, Racial Harmony, Rituals
Inequality, Discrimination, Intolerance.
Economic Stability
Survival 1 Prosperity. Health, Defense, Social Safety Nets
Corruption, Violence, Poverty, Greed.
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6. Service
Be part of something bigger 7
Self-less service
Do things for others 6
Making a Difference
Making a positive difference
in the world Connect with people 2
Internal Cohesion Take care of your body 1
Finding meaning in existence
Transformation Notice the world around 6
Letting go of fears. The
courage to develop and grow
Keep learning new things 4
Self Esteem
Feeling a sense of self-worth Have goals to look forward to 3
Relationship Find ways to bounce back 4
Feeling protected and loved
Take a positive approach 5
Survival
Satisfying our physical
and survival needs Be comfortable with who you are 5
7. Service
Self-less service
Making a Difference
Making a positive difference
in the world
Internal Cohesion
Finding meaning in existence
Transformation
Letting go of fears. The
courage to develop and grow
Self Esteem
Feeling a sense of self-worth
Relationship
Feeling protected and loved
Survival
Satisfying our physical
and survival needs
8. National/Regional Values Assessments
Australia France Argentina
Belgium Latvia Venezuela
Bhutan South Africa
Not statistically valid
Brazil Spain (r)
Sweden Requests from
Canada United Arab Emirates
Trinidad
Switzerland Singapore
Denmark New Zealand
Israel
United Kingdom (r) Hungary
Finland Romania
Slovakia
USA Norway
Iceland Puerto Rico
Costa Rica
Columbia
Macedonia (r)
As at Feb 2012
(r) = Region
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9. Survey Questions
1) Personal Values
Please select ten of the following values/behaviours that
most reflect who you are, not who you desire to become.
2) Current National Culture Values
Please select ten of the following values/behaviours that
most reflect how your society currently operates.
3) Desired National Culture Values
Please select ten of the following values/behaviours that
you would most like to see reflected in your nation.
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10. What do these plots tell you?
Swedish National 2010 (1002)
What the
people
Personal Values Current Culture Values Desired Culture Values
believe is
Level 7
necessary for
Level 6 them to
The values that
Level 5 improve their
are important to
Level 4
lives and help
people in their the nation
Level 3
personal lives. achieve its
Level 2 full potential?
Level 1
IRS (P)= 5-5-0 | IRS (L)= 0-0-0 IROS (P)= 0-1-1-3 | IROS (L)= 1-1-3-0 IROS (P)= 3-0-2-5 | IROS (L)= 0-0-0-0
Matches 1. honesty 501 5(I) 1. freedom of speech 458 4(O) 1. employment opportunities 568 1(O)
PV - CC 0 2. family 452 2(R) 2. bureaucracy (L) 448 3(O) 2. financial stability 423 1(I)
CC - DC 1
PV - DC 2 380 7(S)
3. humour/fun 437 5(I) 3. unemployment (L) 424 1(O) 3. concern for future
generations
Health 4. responsibility 380 4(I) 4. peace 398 7(S)
4. honesty 314 5(I)
Index
(PL) 5. compassion 326 7(R) 5. wasted resources (L) 314 3(O)
5. nature conservancy 297 6(S)
PV: 10-0
CC: 5-5 6. accountability 318 4(R) 6. environmental 303 6(S)
6. caring for the elderly 296 4(S)
DC: 10-0 awareness
7. independence 268 4(I)
7. democratic process 298 4(R) 7. caring for the 245 4(S)
8. positive attitude 265 5(I) disadvantaged
8. blame (L) 297 2(R)
8. quality of life 239 6(I)
9. fairness 247 5(R)
9. human rights 281 7(S)
9. fairness 233 5(O)
10. respect 243 2(R)
10. uncertainty about the 280 1(I)
10. peace 229 7(S)
future (L)
How the people experience their society--
Black Underline = PV & CC Orange = CC & DC P = Positive L = Potentially Limiting I = Individual O = Organizational
Orange = PV, CC & DC
What
Blue = PV & DC
is working well? What circle)
(white
is undermining R = Relationship S = Societal
the sustainability nation and quality of life of
Values Plot Copyright the citizens
2010 Barrett Values Centre March 2010
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www.valuescentre.com
18. Assessments igniting and languaging dialogues to
build community resilience and bridging the gap
Citizens
"Bridging the
government
citizen gap"
Politcians Civil servants
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19. UK Northwest Region (2002) 2009
Personal Values Current Culture Values Desired Culture Values
Level 7
Level 6
Level 5
Level 4
Level 3
Level 2
Level 1
IRS (P)= 3-7-0 | IRS (L)= 0-0-0 IROS (P)= 1-0-0-0 | IROS (L)= 3-3-3-0 IROS (P)= 2-0-4-4 | IROS (L)= 0-0-0-0
Matches 1. caring 995 2(R) 1. crime/violence (L) 925 1(R) 1. community pride 921 3(I)
PV - CC 0 2. family 907 2(R) 2. uncertainty about the 746 1(I) 2. affordable housing 834 1(O)
CC - DC 1
PV - DC 0 future (L)
3. humour/fun 866 5(I) 3. caring for the elderly 811 4(S)
3. unemployment (L) 700 1(O)
Health 4. honesty 841 5(I) 4. caring for the 664 4(S)
Index (PL) disadvantaged
4. wasted resources (L) 699 3(O)
5. friendship 720 2(R) 635 1(O)
PV: 10-0 5. Employment
CC: 1-9 5. bureaucracy (L) 610 3(O) opportunities
DC: 10-0 6. respect 560 2(R)
6. quality of life 584 6(I)
6. apathy/ pessimism (L) 555 3(I)
7. fairness 540 5(R)
7. economic growth 556 1(O)
7. blame (L) 535 2(R)
8. trust 521 5(R)
8. concern for future 535 7(S)
8. conflict/aggression (L) 528 2(R) generations
9. listening 502 2(R)
9. poverty (L) 468 1(I)
10. patience 497 5(I) 9. community services 516 6(S)
10. community pride 448 3(I)
10. dependable public 509 3(O)
services
Black Underline = PV & CC Orange = CC & DC P = Positive L = Potentially Limiting I = Individual O = Organizational
Orange = PV, CC & DC Blue = PV & DC (white circle) R = Relationship S = Societal
Values Plot Copyright 2009 Barrett Values Centre February 2009
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21. Entropy Percentages by Nation
80 72
70 63 62 60
60 57 56 54
53 51
48
50 43 42 42
39
40 32
30 26
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20
10 4
0
Spain…
UK (NW)
Denmark
Brazil
Venezuela
Sweden
France
USA
Iceland
Bhutan
Canada
Argentina
Switzerland
Latvia
Finland
South Africa
Australia
Belgium
Cultural entropy is a measure of dysfunction or toxic energy in a system
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22. Estimated Cost of Entropy – National GDP
Estimated cost to the
GDP Cultural
national economy
$US,000 Entropy
$US,000
Venezuela 387,852,000 72% 997,333,714
Iceland 12,094,000 63% 14,197,304
South Africa 363,704,000 62% 593,411,789
Argentina 368,712,000 60% 553,068,000
France 2,560,000,000 57% 3,393,000,000
USA 14,582,000,000 56% 18,558,909,091
Latvia 24,010,000 54% 28,185,652
Iceland 12,094,000 54% 20,592,486
Belgium 467,472,000 52% 506,428,000
Brazil 2,008,000,000 51% 2,089,959,184
Finland 238,801,000 48% 220,431,692
UK 2,246,000,000 43% 1,694,350,877
Sweden 458,004,000 42% 331,658,069
NB. Initial estimates based on calculation methods used for organisations. More research being done in this area.
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23. Estimated Cost of Entropy – National GDP
Estimated cost to the
GDP Cultural
national economy
$US,000 Entropy
$US,000
Australia 924,843,000 42% 669,713,897
Spain 1,407,000,000 39% 899,557,377
Canada 1,574,000,000 32% 740,705,882
Switzerland 523,772,000 26% 184,028,000
Denmark 310,405,000 21% 82,512,722
Bhutan 1,516,000 4% 63,161
NB. Initial estimates based on calculation methods used for organisations. More research being done in this area.
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24. Values of Humanity: National View (16)
Level Personal Values (PV) Current Culture Values (CC) Desired Culture Values (DC)
7
6
5
4
3
2
1
IRS (P)=4-8-0 IRS (L)=0-0-0 IROS (P)=0-0-0-0 IROS (L)=3-3-4-0 IROS (P)=1-0-5-4 IROS (L)=0-0-0-0
honesty 15 5(I) bureaucracy (L) 13 3(O) caring for the elderly 11 4(S)
Matches family 14 2(R) wasted resources (L) 12 3(O) affordable housing 10 1(O)
PV - CC 0 caring 12 2(R) crime/ violence (L) 11 1(R) concern for future 10 7(S)
CC - DC 0 generations
PV - DC 0 friendship 12 2(R) uncertainty about the 11 1(I)
future (L) effective healthcare 9 1(O)
humour/ fun 12 5(I)
unemployment (L) 11 1(O) employment opportunities 9 1(O)
Health Index responsibility 9 4(I)
(PL) corruption (L) 9 1(O) caring for the 7 4(S)
respect 8 2(R)
disadvantaged
PV - 12-0 conflict/ aggression (L) 8 2(R)
CC-0-10 accountability 7 4(R)
poverty reduction 7 1(O)
DC-10-0 blame (L) 7 2(R)
positive attitude 6 5(I)
quality of life 7 6(I)
materialistic (L) 7 1(I)
compassion 5 7(R)
dependable public services 6 3(O)
5 5(R) poverty (L) 7 1(I)
fairness social justice 6 4(S)
5 5(R)
trust
Black Underline = PV & CC Orange = CC & DC P = Positive I = Individual O = Organisational
Orange = PV, CC & DC Blue = PV & DC L = Potentially Limiting (white circle) R = Relationship S = Societal
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Values Plot Copyright 2012 Barrett Values Centre March 30, 2012
25. Proposal
• UK National Values Assessment with
Action for Happiness, ONS & BVC
• Make data freely available to government,
citizens, corporations and media to inform
and deepen the dialogue
• Media campaign and potential BBC
programming
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26. National Values Assessment Headlines
Additional Data
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27. Cultural Entropy
Cultural Entropy in Nations
Cultural entropy is the degree of dysfunction that occurs
in a community or nation due to the felt presence of
unmet needs and fear-based behaviours that impact the
general population.
We measure cultural entropy by determining the
proportion of votes in a cultural values assessment for
potentially limiting values/behaviours such as corruption,
bureaucracy, unemployment, discrimination, etc.
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28. Cultural Entropy: Risk Bands
0-10% Healthy Culture: This a low level of entropy which is a good
indication for the future.
11-20% Minor Issues: Some degree of dissatisfaction with the current
culture that requires discussion and dialogue
21-30% Significant Issues: Potential unease among the population and/or
conflicts that require immediate attention and/or resolution.
31-40% Serious Issues: Unresolved issues among the population that, if
left unaddressed, could create social unrest.
41%+ Critical Issues: Leadership issues that could lead to social unrest,
demonstrations, and civil disobedience, indicating a need for change in
policy and/or a change in government
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