Best Practices In Local Economic Final 02.22.2012


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Ohio City Managers Assoc presentation on How to Get Your City Ready for Economic Development with Della Rucker (Wise Economy) and Jim Kinnett (Kinnett Consulting Group)

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  • Della begins
  • Della will point to Jim and MarkStick tight to biosDELLAPlanner and economic developer, certified in both, focus on helping local governments and nonprofits make better decisions affecting the long-term economic health of their communities. To do that I provide consulting services, information, and toolboxesJIMKinnett Group advises and helps support economic development on both sides of the equasion. Helps national and international businesses with site selection, structures deals, and helps communities do intelligent planning for economic successMark Economic Development finance and policy specialist who has worked at federal, state and local levels. DirDev Columbus and ODOD.
  • MARKHit this quick – there’s a lot of players in the field, and you probably have some of these in your community or region. But they all have different responsibiities, different people that they are responsible to, different limitations and different baggage. And as we increasingly understand how economic issues impact – and are impacted by– other community issues, you as planners have this as your responsibility, too.
  • Jim
  • MarkI think this slide and the next five or so need to be broken down to one or two items – hit quickly – per slide. Instead of 5 min per slide, I’d recommend two or three, max. Who is at the table? – broader than ever—neighborhood to regional – unique to this timeCrowdsourcing fundsNon-partner partners – unions, MPOs etc. Non traditionalLoss of local businesses – loss of decision makersReluctance of medium sized business to participate in econ dev
  • Jim
  • DellaThe exclamation points are ironic – need to avoid promoting entrepreneurship as be-all and end-all. Indicate importance but also that some may treat it as a magic bullet.
  • Della
  • Mark
  • Jim
  • JIM
  • JIMKey points:There are lots of different definitions, this is one that we like. For example: is tax base growing faster than basic needs? Are number and types of jobs growing faster than demands on City revenue?
  • JIMHere’s my thought: “ as we talked about in the beginning, there may be a lot of players in your community who are supposedly doing economic development. How can you as a community tell if their efforts are making an impact? An increasingly important element of economic development is measuring the impact of economic development efforts. The basic formula is….”
  • Mark
  • DELLABe sure to talk about the correlation between land uses and the fiscal impact on the community
  • MARK?I am a little concerned that we need to be able to answer how you measure some of these… just make sure someone has an idea or example! Also be ready to explain the housing part – some communities are touchy on that. Planners are generally supportive of “affordable access to housing” and don’t mix that up with Section 8, but be prepared.
  • JIMWe need to be prepared to explain a little preemptively about how these points tie back to and influence economic health. For this audience, we just need to reinforce their inherent sense of that connection, not pound it into the ground.
  • Della / Wilmington
  • Della / Wilmington
  • JIM
  • Della
  • Best Practices In Local Economic Final 02.22.2012

    1. 1. Della G. Rucker, AICP, CEcDThe Wise Economy WorkshopJim Kinnett, CEcD, FM, EDFPThe Kinnett Consulting Group Mark Barbash, FM Economic Development Consultng
    2. 2.  Changing Thoughts How is your community doing? What you can do to help your community improve?
    3. 3.  Della Rucker Jim Kinnett Mark Barbash
    4. 4.  Public-private organizations Chambers Local, regional & state organizations Local and state government Foundations Neighborhood, downtown, community development organizations Increasingly, you.
    5. 5.  Whois at the table? (hint: more than ever) Non-partner partners Loss of local businesses = loss of decision makers Medium sized business reluctant to participate in economic development
    6. 6.  Community college lifeline Reshoring? Research and Development Educating entrepreneurs Public schools
    7. 7.  Entrepreneurs!! Growyour own: Economic Gardening Incubatorsand accelerators 1099 economy
    8. 8.  QualityPlaces get most investment Build on assets It’s all connected Cost v. benefits in a new way
    9. 9.  Where people get information Site selection changing Reputation management No filters, no delays People will have their say.
    10. 10. • Change or Die• Be Strategic & Deliberate• Redefine incentives• Understand how a business makes decisions• Find new partners – but understand their (and your) limitations• Do the math & know your numbers
    11. 11. Economic development is acting to ensure that the economy of your community or region (your income or savings) grows faster than yourpopulation (your expenses) so you have the extra resources in the future to finance improvement.
    12. 12.  Is your economy growing faster than your population? • Economy: Income, savings, wages, • Population: Count, demographic, and the costs of serving the population Incomegreater than your expenses?
    13. 13. How do you know if youreconomy is growing faster than your population?
    14. 14. A-list Do you have adequate fiscal resources to meet short-term needs and long-term? Is the community maintaining the number & quality of jobs? Is the community dependent on a limited number of businesses? Do you have a balance of land uses? To what extent is your local economy based on regional assets?
    15. 15. B-list Is your environment improving? Is your crime activity increasing? Do you have housing that your residents can afford, and a range of housing choices available? Is the educational attainment of your school systems improving?
    16. 16. C-list Is leadership strong in your community? Is tolerance and diversity strong in your community? Do your have strong infrastructure systems? Are people involved in community activities? Do you have a strong healthcare delivery system?
    17. 17. Litmus Item A BShort term fiscal strength? Low MediumNot dependent on one /small # Low Mediumbusinesses?Quality of jobs? Low HighEducational attainment? Low HighLack of crime? Medium MediumHousing cost? Low HighLeadership? Medium MediumDiverse range of people? Medium LowStrategy ? ?
    18. 18. Strategy Ideas A BShort term fiscal strength? Consolidation MonitorNot dependent on one /small # Diversification Mediumbusinesses?Quality of jobs? Community College Incubator LinkageEducational attainment? Low HighLack of crime? Support Police BudgetHousing cost? Low Housing DiversityLeadership? Medium MediumDiverse range of people? Medium Low
    19. 19. Strategic Perspective Tactical Opportunistic Organized Delusion Clueless Apathy Hostile Waters
    20. 20.  Do you know how your community is doing? Who are your partners (if any)? Do you know where you want to go? Are you brave enough to start on that path?
    21. 21. Della Rucker, AICP, CEcD James Kinnett, CEcD, FM, EDFPThe Wise Economy Workshop The Kinnett Consulting 812.290.5663513.288.6613 @dellarucker Della Rucker AICP CEcD Mark Barbash, FMAlso on LinkedIn and Google+ Economic Development Consulting 614.774.7599