Elliot creates one-tap checkout pages, turning channels like ads, email, social feeds and more, into high performing conversion opportunities that drive 30-40% new revenue instantly.

1. Optimized checkout experiences
for every channel.
One-tap checkout for ads, email, social, in-store, influencers and more.
Own the funnel, own the journey.

2. Channels that work best for Elliot’s checkout
Seamless one-tap checkout from anywhere
Business
Buy Now
ONLINE CHANNELS
OFFLINE CHANNELS

3. From “I have to have it” to “your order’s been placed” in less than 60 seconds.

4. Overview
How Elliot works
One-tap checkout pages
that include core business
logic & rules:
- Product and Product Collections
- Types (“Buy Now” links or QR Codes)
- Affiliates (ie. Influencers)
- Dynamic Shipping Location Rules
- Shipping Preferences
- In-store Settings (Self-checkout, etc.)
- Discounts & Promotions
Beverly Hills Pop-up
CAMPAIGN NAME
Naga Brushed Ring with Diamonds
ASSIGN PRODUCT
CAMPAIGN TYPE
QR Code
SHIPPING PREFERENCE
None: Self-checkout
LOCATION
West Coast 3PL
Set out-of-stock ship from location
PROMOTION
JH90210
Add your campaign link to your social feeds,
Increase sales via social media
Apply a promotion
Create a Campaign
Naga Brushed Ring
with Diamonds
QR Codes:
B U Y N O W
or “Buy Now” links:
Step 2: Share Step 3: CheckoutStep 1: Create

5. What is the secret sauce?

6. Overview
Elliot’s “Sauce”
1. By default, Elliot has no backend & is only a “secrets” manager
2. Checkout pages are static & generated server-side, no app overhead
3. Enterprise architecture is a shared environment on “Basic”
4. Rely on managed services for Kubernetes & SQL
5. CRDB for Enterprise; specifically, multi-national merchants

7. Quick Overview
Elliot’s Tech Stack
Admin Web
Frontend
Admin Web
Backend
Checkout Function
(“Shopping Pages”)
Apollo + GraphQL
React.js
GKE + MANAGED SQL (BASIC) OR CRDB (ENTERPRISE)
Django Google Cloud Functions
Next.js

8. Architecture Overview
Ecommerce goes serverless
Elliot’s Ecommerce Middleware
Static Landing Pages (CDN)
Ecommerce Infrastructure
CUSTOMERS
FULLY LOCALIZED SHOPPING EXPERIENCES
INVENTORY MARKETING PRODUCTS ORDERS SUPPLY CHAIN
3RD PARTY SERVICES

10. Simplified Global Command Center
Make complex things, super simple
Naga
CAMPAIGN NAME
Naga Brushed Ring with Diamonds
ASSIGN PRODUCT
CAMPAIGN TYPE
“Buy Now” link
SHIPPING PREFERENCE
Table Rates (EU - IT)
LOCATION
Milano (Malpensa)
Fulfillment location
PROMOTION
IT2019
Apply a promotion
Create a Campaign
- Single “domain” configuration file
- “Domain” configuration file overriden at “campaign” creation
- “Campaign” configuration maintains data, key and infra settings
- “Campaigns” can be geo-partitioned (randomized DC by region)
Ecommerce ops becomes “infra” with zero knowledge

11. Why?
CRDB for eCommerce
1. Availability: Ecommerce never stops, your DB shouldn’t either
2. Consistency: Zero compromise on inventory with high scale
3. Geo-distribution: Partitioning makes data for global brands managable
4. Cloud-agnostic: Flexible across places like China, Russia, and the EU

12. For more information visit our
website: elliot.store
sergio@helloiamelliot.com