In this session, attendees will learn how to build applications that integrate with e-Commerce systems, and how to implement large catalogs of online products using Magnolia CMS, for example IBM websphere commerce.

1. Siddhartha Arora
Jan Haderka
January, 2015

2. JAN HADERKACHIEF INTEGRATION OFFICER @ MAGNOLIA

3. SIDDHARTHA ARORASOLUTION IT ARCHITECT,
IBM ECOSYSTEM DEVELOPMENT @ IBM

4. Omni-Channel Brand Experience
Personalized Experience
Rich Product Listings
Easy integration with Digital Marketing Tools
Fast, Smooth Browsing and Checkout
E-COMMERCE CHALLENGES

5. PRODUCT
VISION

6. INTEGRATE
EVERYTHING
From an excellent blog post: http://chiefmartec.com/2014/01/marketing-technology-landscape-supergraphic-2014/

7. WORK
ANYWHERE

8. EASY
TO USE

9. PersonalizationAnalytics Commerce CRM
www Mobile Site Newsletter Landing PageApp
Integration/Inbound
Multi-Channel OutboundMulti-Channel Outbound
PersonalizationAnalytics Commerce CRM
www Mobile Site Newsletter Landing PageApp

10. SHOP
FRONT

11. HOW DOES IT WORK?
1 Powered By
2 Uses
3 Uses
4 Configured at

12. HOW DOES IT WORK?

13. WHY REST EASY?

14. SHOP
FRONT

15. MORE THAN A
LIST

16. GET
PERSONAL

17. Traits
Personas
Segments
Content
Variants
PERSONALIZATION
Provide better experiences that increase visitor
engagement
Traits
Personas
Segments
Content
Variants

18. HOW DOES IT WORK?

19. SHOPPING
CART

20. LET’S
CHECKOUT

21. WHAT’S LEFT …
Photo Credit: Untitled by Magdalena Roeseler

22. Credit: blades by gothopham
Licensed under the Creative Commons Attribution License v2.0
https://www.flickr.com/photos/zagrobot/2731084578
DEPLOYMENT &
ARCHITECTURE

23. HOW DOES IT WORK?

24. HOW DOES IT WORK?

25. HOW DOES IT WORK?

26. HOW DOES IT WORK?

27. Photo Credit: Grand Canyon National Park Cloud Inversion by Erin Huggins
FAMOUS
LAST
WORDS?

28. THANK
YOU!