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Salmon Ecommerce


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Salmon Ecommerce

  1. 1. Long Island, New York Gurgaon, India London, UK Salmon
  2. 2. <ul><li>Corporate Overview </li></ul><ul><li>Our eCommerce Practice </li></ul><ul><li>SAFE ™ Features and the SAFE ™ Solution </li></ul><ul><li>SAFE ™ : Customer Showcase </li></ul><ul><li>Live Demo </li></ul><ul><li>Questions </li></ul>SalmonLLC
  3. 3. Salmon LLC Corporate Overview
  4. 4. Who is SalmonLLC? <ul><li>Company Overview </li></ul><ul><ul><li>Global System Integrator </li></ul></ul><ul><ul><li>S uccessful track record over 19 years </li></ul></ul><ul><ul><li>Operations in London, New York, Beijing, Sydney </li></ul></ul><ul><ul><li>More than 200 global employees </li></ul></ul><ul><ul><li>Privately owned, Financially sound </li></ul></ul><ul><ul><li>Open, honest and responsive approach </li></ul></ul><ul><ul><li>Strong delivery-focused culture and Focus </li></ul></ul><ul><li>Mission critical systems </li></ul><ul><ul><li>Broad and deep expertise in web based applications and technologies </li></ul></ul><ul><ul><li>Specialist skills in highly transactional systems and solutions e.g. J2EE, B2B and B2C eCommerce, multi-channel integration, insurance underwriting </li></ul></ul><ul><ul><li>Customer Experience / design </li></ul></ul><ul><li>Diverse Interests and Practice </li></ul><ul><ul><li>Interests in eCommerce, ERP, Retail, Finance, Insurance and Performing Arts </li></ul></ul><ul><ul><li>Focus on Enterprise architecture , IT / Business Change </li></ul></ul><ul><ul><li>Focus on Business impact </li></ul></ul><ul><ul><li>Application management and support - 15% of the business </li></ul></ul><ul><li>Innovative Risk Reward Models </li></ul><ul><ul><li>Fixed price </li></ul></ul><ul><ul><li>Managed Risk </li></ul></ul><ul><ul><li>Shared Reward </li></ul></ul>
  5. 5. <ul><li>Our clients run the gamut from major retail operations to boutique financial services. </li></ul><ul><li>We have worked with everyone from Fortune 1000 companies to government agencies to privately held startups. </li></ul><ul><li>In business for over 14 years </li></ul><ul><li>We have delivered more than 70 successful projects for our clients, always on time and to 100% satisfaction. </li></ul><ul><li>The surest sign of that satisfaction? </li></ul><ul><ul><li>Repeat business. </li></ul></ul><ul><ul><li>We have worked on multiple projects for many of our clients after proving our quality and value the first time around. </li></ul></ul>Clients
  6. 6. SAFE TM Built on the IBM Websphere Commerce Platform
  7. 9. Our eCommerce Practice
  8. 10. A leading eCommerce Systems Integrator
  9. 11. SalmonLLC and eCommerce SAFE ™
  10. 12. Why SAFE ™?? Salmon Application Framework for eCommerce SAFE ™ “ Store in a Box” OUR 10+ YEARS OF BUILDING WEBSPHERE COMMERCE SOLUTIONS … Complex, Custom Solutions for Large Clients Experience Knowledge Best Practices Delivery Capability Support
  11. 13. Recent SAFE™ implementations
  12. 14. SAFE ™ : At a Glance <ul><li>Built on IBM Websphere Commerce ™ Enterprise Server </li></ul><ul><li>eCommerce Components </li></ul><ul><ul><li>Developed, tested and pre-configured </li></ul></ul><ul><ul><li>Reusable </li></ul></ul><ul><ul><li>Customizable </li></ul></ul><ul><li>Production Ready </li></ul><ul><li>Go to market in 30-90 days </li></ul><ul><ul><li> live in 35 days!! </li></ul></ul><ul><li>Best practices </li></ul><ul><li>Extended sites </li></ul><ul><ul><li>Scotts of Stowe have deployed 14 web properties within a single instance of IBM Commerce running SAFE </li></ul></ul><ul><ul><li>Create a virtual brand </li></ul></ul><ul><ul><li>Create a country brand </li></ul></ul><ul><li>Open License </li></ul><ul><ul><li>Exclusive license to the SAFE source code </li></ul></ul><ul><ul><li>Enhance at your will!! </li></ul></ul><ul><li>Accelerator (Content Management) extensions </li></ul><ul><li>Best of Breed Options: </li></ul><ul><ul><li>Search / Filtering: Mercado </li></ul></ul><ul><ul><li>Analytics: CoreMetrics </li></ul></ul><ul><li>UI Design Service </li></ul><ul><li>Store templates </li></ul><ul><li>Integration </li></ul><ul><ul><li>Product, Category, Bundle / Kit, Pricing, Shipping Methods, Stock Levels, Order Export </li></ul></ul><ul><ul><li>XML or CSV </li></ul></ul>
  13. 15. Production Ready “out of the box” IBM Websphere Commerce Core SAFE ™ Features Content Management Promotion & Campaign Stock Level Inventory Pricing & Bundling Sitemap Mgmt Customer Relationship Digital Asset Store Finder Quick Shop Basket, Wishlist And Gift Registry Personalization Catalog Search Optimization Up Sell Cross Sell Breadcrumb Pay Per Click Workflow Payment Gateway One Sign-On Multi-Site Extensibility Personalization Provide custom information on shirts, cups etc. Specific enhancement for one of our SAFE clients. Catalog Complete and flexible functionality to support product categories, product details and specific selection attributes (color, size etc.) Sitemap Management Dynamic generation of a complete Sitemap to product level; necessary for the improvement of Search Engine Optimization and facilitating site linkage to affiliates and partners. Digital Assets Supports additional images with list/grid views and bundle/kit support. Basket / Wishlist or Gift Registry SAFE offers a standard Basket, a Gift Registry or Wish List functionality. Pricing / Bundling Comprehensive pricing options. Buy 3 get 1 free; product and price bundling. Extension to “contract” processing to support custom promotions. Customer Relationship Account Registration; change password; forgot password; save the basket; import/export of account information. <ul><li>Workflow </li></ul><ul><li>E-Mail Me availability </li></ul><ul><li>Preferred Name Entry </li></ul><ul><li>Item Size Entry </li></ul>Pay Per Click SAFE allows the integration of pay per click marketing, which enables ROI calculation for trade affiliates: Google Adwords; Google Analytics; Trade Doubler; Atlas Builder; Summit Track Quick Shop Shop through the catalog or enter a Catalog ID direct! Search Engine Optimization Extensions that index and optimize searching capabilities. Multi-Site Extensibility SAFE enhancements extends the initial e-commerce site and creates new sites faster. Support new brands, virtual brands, without IT involvement!! Content Management Enhanced Administration and Operations Functions. Accelerator tool has been extended so features, functions and flows can be switched on or off per store. SAFE also provides enhancements to content management and reporting. Up Sell / Cross Sell Related accessories; You May Also Like Promotion & Campaign Manage promotions & campaigns; date sensitive; sales pricing; link promotions to customer experience. Store Finder Integrated with Googlemaps for Store Finder functionality, by Zip/City. Stock Level Stock Level Indicators Product Details view is customized to show inventory stock levels (Red, Green). Enhanced user experience. Payment Gateway Cybersource and 3D Secure with support for “ Verified by Visa” or “MasterCard SecureCode” initiatives. One Sign On Allows for single sign-on, this allows a user to have the same account details and login between all extended sites. Breadcrumb A “ready” implementation of navigational breadcrumb trail which provides an online customer with page locality and navigation.
  14. 16. SAFE 7 New Features (over Ecommerce Server V7) <ul><li>Minimal Store Customisation </li></ul><ul><ul><li>Front-end XHTML/CSS framework (?) </li></ul></ul><ul><ul><li>Payments </li></ul></ul><ul><ul><li>SEO (including human-readable URLs) </li></ul></ul><ul><ul><li>Browse/search model: SOLR + Mercado </li></ul></ul><ul><ul><li>Static Page Management </li></ul></ul><ul><ul><li>Common registry (XCOMREG) </li></ul></ul><ul><ul><li>Standard extracts </li></ul></ul><ul><ul><li>Data loads </li></ul></ul><ul><ul><li>Header/Footer links </li></ul></ul><ul><ul><li>Home page </li></ul></ul><ul><ul><li>Product image management </li></ul></ul><ul><ul><li>Product image zoom </li></ul></ul>
  15. 17. SAFE 7 New Features (over Ecommerce Server V7) <ul><li>Third party pre-integrations </li></ul><ul><ul><li>SOLR + Mercado </li></ul></ul><ul><ul><li>Bazaar Voice ratings & reviews (already pre-integrated in v7) </li></ul></ul><ul><ul><li>Google Analytics </li></ul></ul><ul><ul><li>Google Maps (Store locator (already in v7)) </li></ul></ul><ul><ul><li>Cybersource </li></ul></ul><ul><ul><li>RBS/Worldpay (TBC) </li></ul></ul><ul><ul><li>Paypal </li></ul></ul><ul><ul><li>QAS (Address lookup) (note: add to business tooling) </li></ul></ul><ul><ul><li>10CMS (Advanced merchandising) </li></ul></ul><ul><ul><li>SMS alerting (already pre-integrated in v7) </li></ul></ul>
  16. 18. SAFE 7 New Features (over Ecommerce Server V7) <ul><li>Application of “Production Ready” Components </li></ul><ul><ul><li>Flash Dashboard </li></ul></ul><ul><ul><li>Build and Deployment Processes </li></ul></ul><ul><ul><li>Operational Processes </li></ul></ul><ul><ul><ul><li>Propagation Processes </li></ul></ul></ul><ul><ul><ul><li>Housekeeping (file system & database) </li></ul></ul></ul><ul><ul><ul><li>Monitors and alerts </li></ul></ul></ul><ul><ul><ul><li>KPI reports </li></ul></ul></ul><ul><ul><li>Web, app and db configuration </li></ul></ul><ul><ul><li>Standard pages (Error, holding pages incl. debug info) </li></ul></ul><ul><ul><li>PCI compliance configuration (from Jeff) </li></ul></ul><ul><ul><li>RAD build </li></ul></ul><ul><ul><li>Box build </li></ul></ul>
  17. 19. SAFE™ Solution Components Robust Underlying Platform IBM Websphere Commerce System Integration Pricing, Orders, Product, Scheduled Jobs Facilitated Hosting In-house or with our partner Rackspace UI Design 3 CSS Compliant Designs Deployment UAT >> Staging >> Production Pre-Integrated Options Mercado, Coremetrics, Market Advisor, MagicZoom, Google Maps SAFE™ features Core Web Property Luxury Site Kids Site Seasonal Site International Brand 2 .. n Test Market Kiosk x n B2B Mobile POS Sales Centre
  18. 20. SAFE ™ Integration
  19. 22. SAFE ™ Features in Action
  20. 23. SAFE Feature: UI Design Service UI Design Service, Layout & Style Sheet Development
  21. 24. SAFE Feature: Home Page Flexible Template Linked to eSpots
  22. 25. SAFE Feature: Header & Footer Header & Footer (User Maintained)
  23. 26. SAFE Feature: Static Content Templates Multi Dimensional (User Maintained)
  24. 27. SAFE Feature: Navigation Main Navigation Bar Component Maintained in the Product Catalogue
  25. 28. SAFE Feature: Categories <ul><li>Categories </li></ul><ul><li>By Type </li></ul><ul><li>By Brand </li></ul><ul><li>By How-You-want-it </li></ul><ul><li>(Maintained in Product Catalogue) </li></ul>
  26. 29. SAFE Feature: Product Listing Product Listing (Maintained in Product Catalogue)
  27. 30. SAFE Feature: Listing Features Paging / Sorting – Control Results
  28. 31. SAFE Feature: Faceted Navigation Lucene / SOLR Integration (User Maintained)
  29. 32. SAFE Feature: Breadcrumb Standard Breadcrumb
  30. 33. SAFE Feature: Search Site Search
  31. 34. SAFE Feature: Product Detail Defining Attributes Add to Cart / Accessories (Maintained in Product Catalogue)
  32. 35. SAFE Feature: Product Detail Popup Help
  33. 37. SAFE Feature: Store Locator Integrated with Google Maps
  34. 38. SAFE Feature: User Registration Complete User Registration Forgot Password Address Book Order Status Order History
  35. 39. SAFE Feature: Customize!! Mattress Finder Custom Q&A Quiz to find perfect mattress
  36. 40. SAFE ™ Customer Showcase
  37. 41. Recent SAFE™ implementations
  38. 42.
  39. 43. We didn’t have an infinite budget, and needed nine eCommerce websites to be developed under tight deadlines, without compromising on the areas we see as key, namely scalability, rich functionality, business-user control and, above all the ability to differentiate and deliver a great customer experience. SAFE™ and Salmon's track record in delivering eCommerce solutions on time and on budget helped us decide they were the right partner for us. During the project they provided us with the perfect approach, a combination of software, services and consultancy meeting and exceeding our expectations Director of eBusiness & IT
  40. 44. SAFE™ was affordable, fast to implement and supported our multiple brands, it’s “out of the box” functionality met all of our requirements, supporting our on line needs as well as giving us complete control over our eCommerce environment. We now have a scalable platform in place that meets our customers’ desires now and will cope with increasing levels of traffic and our changing business needs in the future E-Commerce Operations Manager
  41. 45. “ We needed a solution that was quick to implement, will scale to meet customer needs as our online business grows and provide all the tools necessary for online marketing and promotion of our brands.  Salmon introduced their eCommerce framework called SAFE™ (“Salmon Application Framework for eCommerce”), their eCommerce team and IBM WebSphere Commerce, and they collectively ticked all the boxes.” Group IT Director
  42. 46. SAFE ™ To Summarize
  43. 47. SAFE ™ : In Summary <ul><li>Go to market in 30-90 days </li></ul><ul><li>Extended Sites </li></ul><ul><ul><li>Core Property </li></ul></ul><ul><ul><li>N sites </li></ul></ul><ul><ul><li>N brands </li></ul></ul><ul><ul><li>Multi Channel </li></ul></ul><ul><li>Low-Cost, complete End-to-End, Fixed Price Solution </li></ul>“ We have been really pleased with the results to date.  Not only has Salmon proved to be a highly skilled systems integrator, with a unique fixed price approach that met our budgeting requirements perfectly, but they also exceeded our expectations when the Hawkshead site was implemented and launched in just 35 days .” Chris Bulmer Group IT Director Scotts of Stow Robust Platform: I BM Websphere Commerce System Integration: Pricing, Orders, Product Hosting: 100% uptime with Rackspace UI Design: 3 CSS Compliant Designs Deployment: UAT, Staging Pre-Integrated Options: Mercado, Coremetrics SAFE™ features
  44. 48. AUSTRALIA Salmon Asia Pacific Level 1, 299 Elizabeth St Sydney NSW, 2000 Australia UNITED KINGDOM Salmon Ltd 64 Clarendon Road Watford, Herts England Salmon LLC 504, Iris Tech Park Sec.-48, Sohna Road Gurgaon, India Tel: +91-124-4221591 CHINA Salmon China Limited Wangjing Science & Tech Park Chaoyang District Beijing 100102 China INDIA Salmon Software India Pvt Ltd 504,IrisTech Park Sec.48, Sohna Road Gurgaon India      For more information: Unique Approach • Unique Solutions