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Replyclickmarketplace 1228324519547777 8

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Replyclickmarketplace 1228324519547777 8

  1. 1. The World’s First Enhanced Click Marketplace December 2008 blog.reply.com © Reply! Inc.
  2. 2. Reply! Overview <ul><li>Debi Coleman, former Apple CFO, Chair of Audit Committee @ Reply! & Applied Materials (AMAT), board member </li></ul><ul><li>Peter Sealey, former CMO Coca Cola (Peter Sealey), advisor </li></ul>Sean Fox Chief Operating Officer Payam Zamani Co-founder, Chairman and CEO Co-founded Autoweb Sam Veazey Chief Financial Officer Brian Bowman Chief Marketing Officer (ABTL) (NEOF) (MOVE) (YHOO) (IACI) <ul><li>Mission: To make Internet marketing simple and profitable </li></ul><ul><li>Management Team: </li></ul>
  3. 3. Recent Company Awards <ul><li>San Francisco Business Times Top 100 Private Companies in San Francisco </li></ul><ul><li>Deloitte & Touche’s Silicon Valley Technology Fast 50 Award </li></ul><ul><li>Inc. Magazine’s 5000 Fastest Growing Private Companies </li></ul>
  4. 4. Click Marketplace Overview <ul><li>Internet Marketing Made Simple and Profitable </li></ul><ul><li>Control: Validates consumer intent and location </li></ul><ul><li>Profitability: Reduces cost and complexity in acquiring local, online consumers </li></ul><ul><li>Simplicity: Easy access to city-level, category-specific clicks </li></ul><ul><li>Quality: Validates Consumer intent & eliminates fraud </li></ul>
  5. 5. How To Create An Enhanced Click Click Marketplace Consumer Acquisition Consumer Clicks On An Online Ad Completes Form, Confirms Intent For Product or Service, Provides Geography (State, County, DMA, City, etc.) Click Instantly Directed to The Highest Bidder’s Website Reply! Determines Click Recipient By A Real-Time, Online Auction
  6. 6. Real Estate Enhanced Click Example Consumer Clicks On “ Home Listings” Link Enhanced Click Sold & Landing Page Pre-Populate d 2nd Click, Confirms Intent & Location
  7. 7. Automotive Enhanced Click Example Consumer Clicks On Chevy Quote Link 2nd Click, Confirms Intent & Location Enhanced Click Sold & Landing Page Pre-Populate d
  8. 8. Buyer Controls - Start, Stop, Adjust Anytime <ul><li>Geography </li></ul><ul><ul><ul><li>Buy targeted clicks (down to City level) </li></ul></ul></ul><ul><ul><ul><li>Easily change coverage daily </li></ul></ul></ul><ul><li>Types of Click </li></ul><ul><ul><ul><li>Real Estate: Buy or sell a home </li></ul></ul></ul><ul><ul><ul><li>Automotive: Make / Model </li></ul></ul></ul><ul><ul><ul><li>Additional Click Types Launching Dec ‘08 </li></ul></ul></ul><ul><li>Pricing/Budget </li></ul><ul><ul><ul><li>Change Cost-per-click bid or budget anytime </li></ul></ul></ul><ul><ul><ul><li>Set daily, weekly or monthly budget caps </li></ul></ul></ul><ul><li>Landing Pages </li></ul><ul><ul><ul><li>Direct clicks to any URL for any campaign </li></ul></ul></ul><ul><ul><ul><li>Click contains information to pre-populate web page </li></ul></ul></ul>
  9. 9. Seller Controls- Start, Stop, Adjust Anytime <ul><li>Maximize Revenue </li></ul><ul><ul><li>Earn premium for locally, targeted traffic </li></ul></ul><ul><ul><li>Easily sell unmonetizable clicks </li></ul></ul><ul><ul><li>Align click acquisition with market demand </li></ul></ul><ul><ul><li>Access to a large network of click buyers </li></ul></ul><ul><li>Geography – easy to pass into marketplace </li></ul><ul><li>Pricing - Earn more for Local traffic (USA, State, DMA, City) </li></ul><ul><li>Easy Integration </li></ul><ul><ul><li>Quickly redirect clicks to Reply!’s auction </li></ul></ul><ul><ul><li>Pass Information to pre-populate buyer’s web page </li></ul></ul>
  10. 10. Screen Shots
  11. 11. Screen Shot: Home Page
  12. 12. Screen Shot: Dashboard
  13. 13. Screen Shot: Geography Selection
  14. 14. For More Information Visit www.Reply.com

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