Heatmap eCommerce business website has dynamic elements such as dropdowns, pop-ups, and sliders. You have to know a customer's behavior and answer to each of these dynamic components.

1. HEATMAP
Build Your Trust in eCommerce
Business Website
01

2. WHATISDIFFERENT
Heatmaps play an essential role in optimizing
conversion rates. You cannot apply similar
heatmaps for all your websites.
Your eCommerce business might be facing some
challenges right now. You may be wondering why?
02

3. DIFFICULTIES
YOUCAN
SOLVEWITH
HEATMAPS
Your website design might be
distracting the users.
The conversion path is perplexing
and confusing.
The checkout form is challenging to
navigate.
CTA buttons are not clearly defined.
You might be giving all the relevant
information above the fold.
03

4. SOLUTIONSFORYOURECOMMERCE
BUSINESSWEBSITEISSUES
Dynamic heatmaps quickly load
on web page and help you see
the user activity on the
dynamic elements or content.
ON-PAGEHEATMAPLOADING
The main benefit of the
heatmap software is, you can
create and apply segments for
your heatmaps.
SEGMENTYOURAUDIENCE
Dynamic heatmaps give you
real-time insights into the
user’s behaviour on the
dynamic elements.
GETREAL-TIMEINSIGHTS
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5. MAKETHE
CHECKOUT
PROCESSSIMPLE
See which areas of the checkout are
problematic for the users. Maybe users
are finding your checkout process too
long. How can you improvise the
process :

6. REDUCECART
ABANDONMENT
A confusing checkout process can complicate
the process of purchase. It led to the higher
cart abandonment rates. Your checkout process
must be simple, clear, and intuitive. Place
your checkout buttons properly and use the
click maps to check out the clicks on them.
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7. IMPROVE
CHECKOUT
PROCESS
Make it easier for
the users to navigate
back and forth
between the checkout
process.
PUTABACKBUTTON
You can set the
address settings to
default to making it
easy for the users to
not to fill details.
AUTOMATETHEPROCESS
Be crystal clear
about all the
charges, including
the shipping,
delivery charges.
PAYMENTOPTIONS
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8. View and analyze as to why your
visitors are purchasing or why
they are not purchasing. First
of all, identify the trends as
to which elements are users
usually ignoring.
Examinehowvisitorspurchase
theproducts:
Collect valuable data from
your heatmaps. Put your focus
on the areas which
are generating traffic.You
can optimize the product
description more.
OptimizeyoureCommerce
businesspages:
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08

9. COLLECT
VALUABLEDATA
Use the scroll
map or hover
maps to know
where you
should place
your CTAs,
Adjust your
pages
according to
the trends
shown by the
hover maps
Scroll maps
will help you
see which
parts are not
engaging the
users well.
Eliminate all
such elements
and place the
content which
engages well
with users.
You can use ab
testing to see
to implement
the changes in
the elements.
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09

10. REGULARWEBSITESV/S
ECOMMERCEBUSINESS
WEBSITES:
Thirdly, there are
more distractions
and several links to
eCommerce business
websites.
3
Secondly, there are
lots of alternatives
and choices available
for users on such
sites as compared to
the normal ones.
2
Firstly, the loading
time of the normal
website is 11 seconds.
On the other side, it
is seconds for heatmap
eCommerce website.
1
10

11. Difficultiesyoucan
solvewithheatmaps
The checkout form is
challenging to
navigate.
3
The conversion path is
perplexing and
confusing.
2
CTA buttons are not
clearly defined.
4
Your website design
might be distracting
the users.
1
11

12. HEATMAPSARE
YOURGUIDE
I hope the tips would help you
in building a stable trust
amongst your customers in their
journey.
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13. ANYQUESTIONS?
LETUSKNOW!
THANK
YOU!
@notifyvisitors
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