Printemps, a prestigious French flagship
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Printemps, one of the most luxury and prestigious French Flagship department store. Discover the full business story in 36 slides !
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Printemps, a prestigious French flagship
- 2. Printemps One of the most luxury and prestigious flagship French department store that focus on beauty, lifestyle, fashion, accessories, and men’s wear.
- 3. Key facts • Designed by: Jules and Paul Sédille • Location: Boulevard Haussmann in the 9th arrondissement of Paris • Headquarters: 102 rue de Provence Paris, 75009 France • Industry: Luxury retail • Specialties: Luxury Department store • Type: Privately Held • Website: http://www.printemps.com • Area served: France, Andorra, Ginza, Tokyo, Jeddah, Saudi Arabia, Shanghai • Parent: Divine Investments SA
- 4. In a figures: • 1.3 billion Euros in annual sales • 3,500 employees • 50 million visitors each year • 16 department stores • 145 000 m² of sales area, 43 500 m² of which are at Printemps Haussmann, spread over 3 buildings and 25 floors in total. • More than 2 000 candidates each month on www.printemps.jobs
- 5. Key markets Accessories / Luxury Women’s apparel / Underwear Men’s apparel Beauty Home • Printemps is also a leader of wedding lists in France.
- 6. History • Founded in 1865, by Jules Jaluzot and Jean-Alfred Duclos. • The idea of founders was to build a department store that offers everything.
- 7. • The name of Printemps refers to the spring season, symbolizing renewal, freshness and the blossoming of dynamic ideas.
- 8. • The building was greatly expanded in 1874, and elevators from the 1867 Universal Exposition were installed
- 9. History • Rebuilt after a fire in 1881, the store became the first to use electric lighting, in 1888. • One of the first department stores with direct subway access • 1904 – resignation of Jules Jaluzot • 1910 – opening of a second store • 1912 – first store outside of Paris in Deauville • 1920 – Peter Laguionie takes the store and rebuilds it after another fire in 1921 • By 1970 there were 23 Printemps locations and 13 Prisunic discount outlets. • In the 1980s, the brand went global - Andorra, the Ginza shopping district in Tokyo, Jeddah, Saudi Arabia and Shanghai. • 6 December 2008 Printemps Haussmann was evacuated following a bomb threat from the terrorist group FRA
- 10. Ownership • 1991 – Printemps were acquired by François Pinault and merged with other holding into PPR group • In 2006, PPR sold Printemps to the Italian Borletti Group • On 31 July 2013, Divine Investment SA has bought Printemps
- 11. Strategy • Printemps revolutionized retail business practices • Items are marked with fixed • The economies of scale to provide high quality goods at reasonable prices • The idea of discount sales to clear out dated stocks • Window displays • Was noted for its branding innovations
- 12. Concept • To offer several big clothing brands in one single place. All brands are present in the sales area in the form of stalls that offer a selection of articles bought by the company.
- 13. Panoramic terrace • All of Paris is at your feet on the 9th floor of Printemps Beauty-Home Store • A panoramic terrace unveils an open view from the Opéra to the Madeleine, from the Eiffel Tower to Montmartre
- 14. Personal shopping • Private, confidential and exclusive lounge. • Fashion experts provide one-on-one and customized services: tailored wardrobes and exclusive access to luxury and limited editions items.
- 15. Restaurants • Printemps offers a choice of seven places to eat: • Ladurée • Brasserie Printemps • Café Pouchkine • Cojean • Café Be • The World Bar • Le Déli-Cieux
- 16. Printemps Louvre • 15 January 2014, Printemps opened "its first new store in 32 years in the Carrousel du Louvre shopping mall in Paris” • The only luxury department store open every Sunday • Covering a surface area of 2600 m² • Suggests finest luxury and beauty brands, epitomising know- how in leather goods, fine watchmaking, fine jewellery and fragrances.
- 17. Printemps Louvre
- 18. Advertising
- 21. Competitors • Galeries Lafayette • Le Bon Marché • Beaugrenelle • Les Quatre Temps • Val d'Europe
- 23. Survey • Services that people would most like to have at Printemps 23 0 7.5 15 22.5 30 Ciema Theatre Opera Vallet E-commerce
- 24. Concept • Restaurants • High fashion shops • Cosmetics • Perfumes • Luxury good • Accessories • Home wear • Delicatessen • Luxury cinema • Ballet • SPA • Art Gallery • E-commerce • VIP services: • Personal shopping • Valet • Goods delivery service • Carrier • Personal fashion advisor
- 25. • La Tour d’Argent (Famous French gastonomique restaurent) • Paul • Café Pouchkine • Cojean • The World Bar • Carrier Service • Parking Service (Valet) • Driver Delivery service • SPA-Massage
- 26. Opening of the store • Fashion show organized with couple luxury brand sold by Printemps (Kenzo, Givenchy, Dior…) - Exclusive Invite - Guest Stars - Helicopter flags - Exclusive ads on skyscrapers, in widow displays - Exceptional interior design
- 27. Competitors • Takashimaya Singapore • CK Department Store • Isetan • Metro Sengkang • BHG
- 28. Distribution channel • Short distribution channel Producer Retailer Consumer
- 29. Distribution • Income 2014 - 1 248 587 000 € • whereof 410 640 800 € export • 25 stores throughout the world (24 in France) • It’s a flagship store • Can expand to New York, Singapore (need to think about where we want to expand)
- 30. 30
- 31. How we will advertise it? • Print – VOGUE Singapore, SPH Magazines • Inflight magazines – Singapore Airlines, AirFrance • Social networks – Instagram, Facebook, Clozette, Twitter • Billboards • Hotels – The Ritz-Carlton, Four Seasons, Wangz Hotel, Pan Pacific, The Fullerton Bay Hotel • Restaurants – Iggy’s, Waku Ghin, Gunther’s, JAAN, Shinji • TV – MediaCorp Channel 5, RTS, Television of Singapore • Internet website • Trade shows • Street marketing • PR clipping
- 32. PR clipping • The store is designed by Phillipe Stark • Best quality food from France • High fashion brands • Designers from Paris • Exclusive restaurants • Dior SPA • Luxury Cinema theatre with possibility to order meal at the screening • Art Gallery of Fashion Works • Exceptional Ballet
- 33. Ethical message • Donation week in Spring • A certain percentage of sales to charities, orphanages, education in the third parties. • We respect the environment: lightening, shopping bags, recycling • We support environmental and pollution issues in Singapore • We respect all the cultures, nationalities, religions. No discrimination for employees
- 34. Pricing • The prices are the same as in all Printemps stores in France • Due to: • Black market • High financial development of the country • High income level • Economy of scale
- 35. Why Printemps should be opened in Singapore? • Financial incentives • More tourists in the town • Better for the economy • Multinational country view • French culture touch • More job offers • More entertainments • Better shopping experience
- 36. Thank you for your attention! www.rayanehocine.com