Personal Information
Organization / Workplace
Helsinki Area, Finland Finland
Occupation
Digital Director / Strategist / Marketing Technologist / Growth Enabler
Industry
Advertising / Marketing / PR
About
Experienced digital business professional with strong technical and business development background. Building bridges between Sales, Marketing and IT - helping in digital transformation.
What I do and know:
- Marketing technology
- Understanding the cross-channel interaction
- Creating customer orientated omni-channel journeys
- Delivering coordinated, multi-channel messaging.
- Delivering relevant and goal orientated display advertising
- Measuring everything, but focusing on what matters
- Turning social media data into actionable insight
- Addressing your strategic concerns
- Building a bridge between Sales, Marketing and IT
- Enabling agile marketing
- Helping to choose right partne...
Tags
programmatic
rtb
data
dsp
markkinointiautomaatio
asiakasdata
teknologia
markkinointi
martech
markkinointiteknologia
ohjelmallinen ostaminen
dmp
data-driven
attribution
predictive targeting
machine learning
ai
adform
metriikka
mittari
kpi
analytiikka
mittaaminen
iab
mvv
asiakaskokemus
asiakaspolku
mvv2014
hoitomalli
verkkomainonta
markkinointiviestinnän viikko
datastrategia
mvv2015
työkalut
asiakasymmärrys
mainonta
ohjelmallinen
cxense
dagmar
dynamic banners
See more
Presentations
(8)Likes
(22)Dmp - cookie synching (11-15-11)
Marcus Tewksbury
•
12 years ago
Case Study: Mastering digital disruption in retail
Scopernia
•
8 years ago
U.S. Technology Funding -- What's Going On?
a16z
•
8 years ago
High Tempo Testing
Sean Ellis
•
9 years ago
The Beginner’s Guide to Growth Hacking
Frederik Hermann
•
10 years ago
Digitaalisen transformaation johtaminen
Tuomo Luoma
•
9 years ago
Percolate's Company Values
Percolate
•
9 years ago
15 Startups to Watch in 2015 -2016 by Brian Solis
Brian Solis
•
9 years ago
Design Principles of Excel Dashboards & Reports
Wiley
•
9 years ago
Culture First - A Successful Organization's "Secret" Formula
Hostway|HOSTING
•
9 years ago
How Leaders Will Enable Digital Transformation in the 21st Century - Ignite Talk at #IBMInterConnect
Dion Hinchcliffe
•
9 years ago
Start over strategy for tomorrow's future - ThoughtWorks Live China 2014
Thoughtworks
•
9 years ago
Create A Great Social Media War Room
Amber Horsburgh
•
9 years ago
Full Funnel Account-Based Marketing: Engaging Key Targeted Accounts Everywhere
Marketo
•
9 years ago
Big Data- The Key To Data-Driven Marketing
Teewee Ang
•
9 years ago
10 Truths to Great Product Experiences
Jeremy Johnson
•
9 years ago
LUMA's "The Evolving Digital Marketing Technology Landscape"
LUMA Partners
•
9 years ago
Alliances in the Enterprise: How Brands + Agencies Can Thrive & Drive SEO
Adam Audette
•
9 years ago
Agile Marketing: 4 Principles and 13 Hacks - SEOmoz MozCon 2012
Jonathon Colman
•
11 years ago
Personal Information
Organization / Workplace
Helsinki Area, Finland Finland
Occupation
Digital Director / Strategist / Marketing Technologist / Growth Enabler
Industry
Advertising / Marketing / PR
About
Experienced digital business professional with strong technical and business development background. Building bridges between Sales, Marketing and IT - helping in digital transformation.
What I do and know:
- Marketing technology
- Understanding the cross-channel interaction
- Creating customer orientated omni-channel journeys
- Delivering coordinated, multi-channel messaging.
- Delivering relevant and goal orientated display advertising
- Measuring everything, but focusing on what matters
- Turning social media data into actionable insight
- Addressing your strategic concerns
- Building a bridge between Sales, Marketing and IT
- Enabling agile marketing
- Helping to choose right partne...
Tags
programmatic
rtb
data
dsp
markkinointiautomaatio
asiakasdata
teknologia
markkinointi
martech
markkinointiteknologia
ohjelmallinen ostaminen
dmp
data-driven
attribution
predictive targeting
machine learning
ai
adform
metriikka
mittari
kpi
analytiikka
mittaaminen
iab
mvv
asiakaskokemus
asiakaspolku
mvv2014
hoitomalli
verkkomainonta
markkinointiviestinnän viikko
datastrategia
mvv2015
työkalut
asiakasymmärrys
mainonta
ohjelmallinen
cxense
dagmar
dynamic banners
See more