The document provides guidance on developing an effective company mission statement including getting feedback, writing it down, highlighting past successes that demonstrate living the values, and regularly revisiting and evolving the mission statement as the company changes over time.

1. Making
Purpose
Matter

2. Include your mission, vision, & values
Get feedback from stakeholders & employees
Write
it down!

3. Highlight your wins
Show how you live your values
What makes
you the one?

4. Pay your successes forward
Win goodwill and brand
recognition
Give back

5. A company that doesn't evolve, dies
Revisit the drawing board as often as required
Edit,
revise,
evolve!