High-level overview of Positive Venture Group and how we help startups reach their full potential.

1. Positive Venture Group
Stay Focused

2. Positive Venture Group
Where Are You In The Startup Lifecycle?
DISCOVERY
Ideation
Education
Market
Assessment
No Funding
VALIDATION
MVP
Early
Customers
Iterate
Self-funded
PRODUCT
Problem /
Solution Fit
Product
Development
User
Acquisition
Angel Round
EFFICIENCY
Product /
Market Fit
Monetization
Seed Round
GROWTH
Product /
Market Fit
Monetization
Series A
MATURITY
Growth
Exit/IPO
Series B/C/D

3. Positive Venture Group
Where Is Your Focus Best Invested?
OPERATIONSCUSTOMERSFINANCEPRODUCT
OCP F

4. Positive Venture Group
Reasons Startups Fail
X Problem / Solution Fit
X Lack of Cash
X Out-competed
X Team
X Pricing & Business Model
X Product Quality
X Poor Marketing
X Poor Customer Experience
X Product Timing
X Lack of Focus
X Team/Investor mis-alignment
X Lack of passion
X Legal Challenges
X Don’t use advisor’s network
X Burn out
X Failure to pivot

5. Positive Venture Group
How Can You Stay Focused?
Distractions kill startup

6. Positive Venture Group
Outsource Non-Core Roles
DISCOVERY
No Funding
VALIDATION
Self Funded
PRODUCT
Angel Round
EFFICIENCY
Seed Round
GROWTH
Series A
MATURITY
Series B+
R&D
CFO
FINANCE
MARKETING
BD
LEGAL

7. Positive Venture Group
Positive Capabilities
OPERATIONSCUSTOMERSFINANCEPRODUCT
BUSINESS
PLANNING
PRODUCT
POSITIONING
OUTSOURCED
DEVELOPMENT
CTO
P
FUNDRAISING
OUTSOURCED
FINANCE
CFO
F
CUSTOMER
SUCCESS
SALES
STATEGY &
RECRUITING
OUTSOURCED
MARKETING
CRO / CMO
C
HR
IT
FACILITIES
COO
O

8. Positive Venture Group
Positive CFO

9. Positive CFO
Common Challenges
It takes, on average, $5M to launch a startup.
Sadly, raising that level of funds is incredibly distracting
from building the business.
Jason Burke, CEO, Positive Venture Group
“ ”
Access to capital Distraction from
executing on vision
Financial and
regulatory
inexperience

10. Positive CFO
The Positive Approach
Optimize
Cash
Stabilize
Finances
Execute
Strategic
Plan
Enhance
Board
Governance
Strengthen
Management
Cadence
Ensure
Funding
Readiness
Monetize
The Positive
Network
Process
Proven process
that delivers
results
Proven processes that stabilize finances,
enable governance, attract funding
and increase growth.

11. Positive FaaS
Common Startup Accounting Challenges
Controllers, Accountants, Clerks and Financial Analysts
are different roles - you can't afford to hire them all.
That's why we created FaaS.
David Pratt, Managing Partner PVHub™
“ ”
Bookkeeping is
not enough
Can’t trust
financial data
Financial software
doesn’t scale

12. Process
Proven process
that delivers
results
Positive FaaS
Positive Approach to Outsourcing Finance
Accounts
Payable
Accounts
Receivable
Payroll
Processing
Bank
Reconciliations
Financial
Accounting
Transactions
Consolidation
and Financial
Close
Monthly
Financial
Statements
People Processes Platform

13. Positive Venture Group
GTM Services

14. Positive Go-To-Market
“ ”
Common Challenges
It takes, on average, $5M to launch a startup.
Sadly, raising that level of funds is incredibly distracting
from building the business.
Jason Burke, CEO, Positive Venture Group
Hiring a sales guy is a very expensive and ineffective
way to try and solve your revenue problem.
Peter Lalonde, GTM Practice Lead
“ ”
Unproven
Sales & Marketing
Untested
Business Model
Unacceptable
Customer Experience
& Churn

15. Process
Proven process
that delivers
results
Positive Go-To-Market
Setting
Objectives &
Key Results
Market
Positioning
Buyers
Journey
Brand
Assessment
Content &
Messaging
Framework
Pipeline
Development
Sales
Acceleration
Customer
Success
Plan
The Positive Approach
“If I am your ideal customer… why would I
buy from you and not your competition?”

16. Process
Proven process
that delivers
results
Positive Go-To-Market
Setting
Objectives &
Key Results
Market
Positioning
Buyers
Journey
Brand
Assessment
Content &
Messaging
Framework
Pipeline
Development
Sales
Acceleration
Customer
Success
Plan
North America
Market Entry Service | Easy Access to the North American
Market
Montreal
Ottawa
Toronto
Waterloo
New York
Boston
Chicago
Detroit
Washington
Vancouver
Seattle
San Fransisco
Los Angeles
Process
Proven process
that delivers
results
Setting
Objectives &
Key Results
Market
Positioning
Buyers
Journey
Brand
Assessment
Content &
Messaging
Framework
Pipeline
Development
Sales
Acceleration
Customer
Success
Plan

17. Positive Go-To-Market
“ ”
Common Marketing Problems
Marketing on a budget, with repeatable processes,
measurable outcomes, and fully utilized staff is hard.
Darryl Praill
Lack of Strategy or
Ability to Execute
No Repeatable Lead
Generation Capability
Ineffective Design or
Technology Stack

18. Process
Proven process
that delivers
results
Positive Go-To-Market
Setting
Objectives &
Key Results
Market
Positioning
Buyers
Journey
Brand
Assessment
Content &
Messaging
Framework
Pipeline
Development
Sales
Acceleration
Customer
Success
Plan
The Positive Approach
People Processes Platform

19. Process
Proven process
that delivers
results
Positive Go-To-Market
Setting
Objectives &
Key Results
Market
Positioning
Buyers
Journey
Brand
Assessment
Content &
Messaging
Framework
Pipeline
Development
Sales
Acceleration
Customer
Success
Plan
Postive Platform Implementation & Support
Needs Assessment &
Recommendations
Implementation &
Integration
Platform Support &
Maintenance
Setting
Objectives &
Key Results
Market
Positioning
Buyers
Journey
Brand
Assessment
Content &
Messaging
Framework
Pipeline
Development
Sales
Acceleration
Customer
Success
Plan
Process
Proven process
that delivers
results
MARKETING
AUTOMATION
WEBSITES
& FORMS
ANALYTICS
& SEO
PIPELINE
MANAGEMEN
DASHBOARDS
& REPORTS
CUSTOMER
SUPPORT
WEBINAR
PLATFORM
MANY MANY
MORE

20. Positive Venture Group
What Can You Accelerate?
OPERATIONSCUSTOMERSFINANCEPRODUCT
BUSINESS
PLANNING
PRODUCT
POSITIONING
OUTSOURCED
DEVELOPMENT
CTO
P
FUNDRAISING
OUTSOURCED
FINANCE
CFO
F
CUSTOMER
SUCCESS
SALES
STATEGY &
RECRUITING
OUTSOURCED
MARKETING
CRO / CMO
C
HR
IT
FACILITIES
COO
O

21. Positive Venture Group
Stay Focused