1. Key
Achievements
Professional
Experiences
Educa9on
Key
Industry
Knowledge
Key
Professional
Skills
Marketing & Sales
• Abalon – I (my team) set the company
sales record in both 2012 and 2013 – a
total increase from 2011 with more than
200%
• Mgmt for Retail Companies and Member
Organisations
• Apoteket AB - Pgm mgmt for business
platform transition and business change,
KPI mgmt
Business Development
• CRM and Loyalty programs for Retail
Companies
• Strålfors - Change Mgmt, exchange
platform for nine companies within 24
month
• Loyalty Strategy Development for
numerous customers in Scandinavia
• Point of Sales, Transaction Mgmt, and
Payment Solutions
• Development and Implementation of CRM
Analytics (Qlik)
Business Development Retail, 9 months
after launch:
• Average transaction +27%
• Number of purchases + 86%
• Total revenues + 92%
• Loyalty Programs and CRM Sales and
Marketing Systems, Scandinavia
• Expert knowledge in industries,
Communication, Retail, Pharmaceutical,
Fashion, Telecom, Logistics
Profile – Peter Knapp
• Loyalty Program analysis and strategy
development
• Marketing and Communication
• Digital Marketing Management
• Key Performance Indicators, Loyalty
Programs
• Customer Segmentation and Analysis
• CRM Management, CRM Marketing, Sales
and Customer Service processes
• Communications and Campaign
management
• Organizational development
• Effectiveness programs
• 2011-2012 IHM Business school – IHM
Business Development
• 2003-2005 Stockholm Univ. - GI Graphic
communication technology and
management programme
• 2001-2002 Pace University NYC - D.int.
marketing
2010- Abalon
Sales/Business development
manager & Marketing Manager
2008-2010 Strålfors
Business development
2006-2008 Elanders
Key Account manager, Project
manager
2005-2006 Temo Tryck
Project manager
2004-2008 Berger Interactive
Project manager