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Mobile health
1.
Tweaks: Bringing Structure
to an Unstructured Environment Cristina Cordova #MH2012 @cjc cristina@pulse.me
2.
tweaks
bring structure to an unstructured environment
3.
launch
4.
Launch!?
5.
6.
7.
rapid prototype 24 hours
later...
8.
9.
10.
iterate
11.
12.
13.
User Feedback
14.
15.
lesson #1
Listen to your users
16.
17.
18.
review
19.
Analytics
20.
21.
22.
lesson #2 “If it
ain't broke, don't fix it”
23.
back to the drawing
board
24.
what is it? value
add?
25.
what is a
“meme”? “meme” is an idea/concept that spreads quickly via imitation
26.
what is a
“meme”? “meme” is an idea/concept that spreads quickly via imitation
27.
what worked? rapid
prototyping, reviewing and refining. So, let’s start with that process, straight from launch.
28.
Analytics
29.
users loved it
30.
users loved it
few users
31.
clear value proposition simple signup
32.
results
• Increased new downloads • Increased usage across devices • Increased session time per user
33.
prototype review
refine
34.
thank you
Cristina Cordova #MH2012 @cjc cristina@pulse.me
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