This document summarizes a digital marketing campaign by Cadbury Perk chocolate in association with MTV India. The campaign encouraged college students to come up with innovative promises and rules they would implement in their college's teaching system. Celebrities promoted the campaign on social media by nominating people to campaign with unique manifesto promises. Cadbury Perk hosted live discussions to promote the campaign and their product across social media platforms targeting college students. The campaign aimed to raise brand awareness while engaging youth in the election process.

1. Digital Marketing
Campaign
Perk College Engagement in association with MTV
By: Sambhav Jain
Prn: 17021021173
Symbiosis Center for Management Studies,Noida
Section B

2. About Perk
• Cadbury Perk is a combination of crisp wafer and delicious Cadbury
chocolate that enlivens your mood and sparks the lighter side of life.
Perk is a combination of crisp wafer and delicious Cadbury chocolate
that enlivens your mood and sparks the lighter side of life.
• It is product of Cadbury, formerly Cadbury's and Cadbury Schweppes,
is a British multinational confectionery company wholly owned by
Mondelez International (originally Kraft Foods) since 2010. It is the
second largest confectionery brand in the world after Mars.

3. Perk College Students Engagement
Campaign in association with MTV India
During the election period in India, Inspired
by the campaigning skills of Politicians, Perk
indulged Students to came out with the
Various Innovative Ideas relating to Promises
/ Rules which they would like to incorporate
in current CollegeTeaching System.

4. About the Campaign
This campaign was initiated/endorsed byYouth
Celebrities like Barkha Singh, Mithala Palkar,
ComedianVarun kumar, MTVVj Gaelyn and more
by Encouraging people to come out with crazy idea
related to wishes from Political .They Nominated
people to come out as a Political leader and
campaign with making unique promises for the
manifesto.

5. • They Promoted /Viral it
spread most awareness
about there product Perk
Chocolate which represents
masti and unique.
• They also promoted these
campaign as sponsored
posts on Different Social
Media mainly Instagram.
• TheyTargeted keyword in
the form of #’s
Digital Marketing

6. Hosted Live Dharna to Discuss Ideas

7. Promotions
I also promoted there
campaign as a part of my
Campus Ambassador
Program withViacom18.

8. TimeToTime they targeted through different sources in
associations with brands ofVaicom18, Mtv, Mtv Beats,Vh1, etc.

9. Post Election Results they ended the campaign on a
good note that thou the leader has been chosen,
but Masti and Perk will continue.

10. Conclusion
• They seem to have achieved their goal of enhancing awareness about there
product along with makingYouth aware about the importance of
participation in Election Mechanism in the country.
• They made a fun campaign to target the main audience for their product

11. ThankYou