2. Unmet Needs
Privacy and security
Easy to use
Efficiency
Ability to view analytics
Generate reports
3. Objectives
Licensing out the technology to 3rd party clients
Disseminating and archiving physical mail
View Analytical Metrics
4. Alexis Burnett Characteristics: persistent, responsible, punctual
Hobbies: coding, kayaking, mentoring
Age: 26
Occupation: Junior Analyst
Location: Willow Grove, PA
Marital Status: Married
Children: 1
Income: $50,000
Education: BBA in Management Information Systems
“It’s great to be able to categorize and troubleshoot clients
inquiries with a simple and easy to use platform.”
5. Charlie Waltz
Characteristics: logistical, forward thinking, helpful
Hobbies: swimming, coding, gaming
Age: 29
Occupation: Project Manager
Location: Cherry Hill, NJ
Marital Status: Single
Children: n/a
Income: $65,000
Education: BBA in Business Administration
“It’s very satisfying to see our users appreciate the quality
of our product.”
6. Bryan Cooks Characteristics: hardworking, strong leader, strategic
Hobbies: skiing, web design, weight lifting
Age: 33
Occupation: CIO
Location: Wilmington, DE
Marital Status: Married
Children: 2
Income: $95,000
Education: MBA in Computer Science
“Nothing is more important than our clients’ security.”
9. Budget
Developer – One developer working for $55/hour for 40 hours a week for 10 weeks Total:
$22,000
Business Analyst – Two Analysts working for $27/hour for 40 hours a week for 10 weeks Total:
$21,600
Cloud Platform – Amazon Web Services at a rate of $1,500 a year.
Total Project Cost: $45,100