Literature Review On Shopping Malls

Literature Review On Shopping Malls
REVIEW OF LITREATURE:
1.Zanual Bashar butto,Rambalak Yadav and Vikram sing(2012)
Reference to the objective of study the perception of consumer on the retail outlet comparative study of big bazaar and more mega markets. Some
dimension factors like facilities,responsiveness,courtesy,flexibilityand customer empathy. But there is some differences in the some practices adopted
by the retail outlets
2.Kay M Palan (2000)
In his outline regarding gender of consumer behavior .research is still warranted and possess some questions to guide future researchit is essential to
understand the complex and changeable nature of personality traits associated with gender categories
3.Nilesh Dholakia & Piyush kumar...show more content...
Best price and bid bazaar follows two different type supply systems like traditional supply chain system and cross docking system. When it comes to
their product details both of them want to fill their racks with their own products and reduce the investment and increase the profit ,both of them have
their own production system which helps to provide huge margin on such products which are produced by them so they can provide huge margin on
the products and helps in brand image
Both the markets targets the middle class families but in the case of big bazaar though it concentrates middle class families the positioning the stores
where in working people area it is a bit demerit but throughoutIndia it has large no of
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Customer Service Essay examples
Companies are misguided nowadays by the notion that customers depend on them, when the truth of the matter is that companies are dependent on
those customers. Customer satisfaction and customer loyalty is now essential for a business or company to survive. So what is the difference between
customer satisfaction and customer loyalty and how to companies and or business achieve this? Also when you have difficult customers how do you
achieve customer satisfaction?
It's essential that companies or businesses today listen to their customers. No company or business today can afford to disregard the importance of
customer satisfaction and loyalty. Aren't they the same thing? No, they are absolutely not and they are enormously...show more content...
Customer loyalty is much harder to obtain that customer service satisfaction. The most important first step is to satisfy the customer by meeting their
expectations. Customers only give a company one chance and if they aren't satisfied they will not do business with that company again, as well as tell
others of their experience. The next step would be to exceed the customer's expectations. If a business goes above and beyond to assist the customer
they begin to build loyalty. The next step is to truly surprise the customer. In order to dominate the marketplace the company must find a way to make
them selves stand out with their product or service, accompanied with phenomenal customer service. Once this has been done customer satisfaction
and loyalty will be gained. "Acquiring a new customer can cost four or five times more than keeping a current customer" (Bestmark, 2013). So it's
essential to keep the current customer's happy and coming back for more.
Some of the ways that businesses can build loyalty would be by offering loyalty programs, Interacting with customers, surveys, creating institutional
ties, and personalized marketing. Another way to build loyalty is to treat your employees so well that they treat your customers well. If you have
happy employees they will treat your customers happy. "The link between satisfaction and loyalty however is not proportional" (Kotler, Keller, 2009,
p71), so businesses must

Literature Review On Travel And Tourism
SUMMARY
This study examines Guest Service introduced and how that can affect in selecting Hotels in the Downtown area.
It is aimed at establishing criteria for excellent Service in Hotels, which can serve as the basis for building good relationships with Hotel Guests.
An extensive literature study was undertaken and aspects that were discussed in the secondary research include the various components of customer
service, as well as the marketing environment of Hotels in Egypt in General and Cairo in particularly.
An empirical study was conducted to namely to investigate customer service in selected Hotels in Downtown Area, with the aim to establish criteria for
excellent customer service as a benchmark for establishing relationships with customers, by means...show more content...
DIRECT CONTRIBUTION
The direct contribution of Travel & Tourism to GDP reflects the 'internal' spending on Travel & Tourism (total spending within a particular country on
Travel & Tourism by residents and non–residents for business and leisure purposes) as well as government 'individual' spending – spending by
government on Travel & Tourism services directly linked to visitors, such as cultural (eg museums) or recreational (eg national parks).
The direct contribution of Travel & Tourism to GDP is calculated to be consistent with the output, as expressed in National Accounting, of
tourism–characteristic sectors such as hotels, airlines, airports, travel agents and leisure and recreation services that deal directly with tourists.
The direct contribution of Travel & Tourism to GDP is calculated from total internal spending by 'netting out' the purchases made by the different
tourism sectors.
TOTAL CONTRIBUTION
The total contribution of Travel & Tourism includes its 'wider impacts' (ie the indirect and induced impacts) on the

Thesis Statement On Favorite Restaurant
Nashabre Payton Favorite Restaurant Thesis Statement: I enjoy eating at Red Lobster because it gives me the opportunity to socialize with friends
and family, serves great food, and it's inexpensive. Topic Sentence #1: I enjoy eating at Red Lobster because it gives me the opportunity to socialize
with my friends and family. TopicSentence #2: I also enjoy eating at Red Lobster because they serve great food. Topic Sentence #3: Finally, I enjoy
dining at Red Lobster because it's inexpensive. Has someone ever asked you where you wanted to eat, and you've always responded by saying you
favorite restaurant? I know I have. Every time my mother would ask me where I wanted to eat at, I would always respond by saying Red Lobster.
Sometimes we would...show more content...
The word 'consequently' contributes to greater unity or cohesion between sentences and allows the text to flow more smoothly.
Style
Sentence Length Info
Total Sentences: 41
Avg. Length: 24.3 words
Short Sentences (< 17 words): 9 (22%)
Long Sentences (> 35 words): 6 (15%)
Sentence Variation: 11.2 words (std deviation)
Your writing showcases a good balance between simple and complex sentences, although the effective use of sentence length cannot be easily measured.
Line chart of the length of each sentence (first 50 sentences). A jagged chart indicates variation.
Helpful Resources:
Effective Use of Sentence Length
Style
Sentence

Importance of Customer Service Essay example
Importance of Customer Service
Introduction
Today's organizations fail to realize the value of their customers when it comes to the success of their business. Without customer loyalty the success of
your business will always be uncertain. Organizations must sensitively tailor the designs of a successful firm to the particular challenges of
understanding, attracting, and keeping valuable customers. "Having satisfied customers just aren't good enough". Kenneth Blanchard and Sheldon
Bowles, co–authors of Raving Fans, believe this concept is needed to have a successful business. I agree with this concept of customers being the
focal point of any business. I would want more than just a satisfied customer; I want a "Raving Fan"....show more content...
Discover What the Customer Wants
After creating your vision, try to discover what the customer wants or what their vision is. The customer will focus on just one or two things and it
will be up to you to fill in the gap with your vision. You will then pick and choose which ideas you want to use to complete or build up your vision.
Not every idea of the customer will be used or has to be used. Some ideas may not be feasible or even applicable to what you have envisioned.
Deliver the Vision Plus One Percent
This is where the vision becomes reality; make it happen just as you envisioned it. Work out the bugs and keep doing what ever it takes to make this
vision come alive. Start out with something small that you know you can maintain and be consistent with it. Once you have mastered that idea, add to
it, make it better by just one percent. Continue to do this with each new idea, always producing better ideas by one percent. This way the customer is
not promised something that you will not deliver and you're not promising something too big or complex to consistently follow through with.
Consistency is critical; it creates credibility.
Conclusion
I have always believed customers are the focal point of any business. I found that having satisfied customers does not mean you are doing a good job.

It may mean the customers are satisfied because their expectations are so low and there is no one else doing any better. Having

Best Writer On A Cheap Essay Writing Service
Advantages of Hiring the Best Writer on a Cheap Essay Writing Service
Academic writing is an integral part of practically all college courses in the UK and the US and is crucial in determining how successful a student's
performance will be during his studies. Yet many students are poor writers and feel stressed and overwhelmed when facing dauntingwriting challenges.
They often find it hard to cope with extremely tight deadlines for numerous college essays, term papers, literature reviews, business plans, research
proposals, etc. that they are usually assigned to write in different classes simultaneously.
That's why many of them take advantage of using modern technologies and look for affordable professional help online. It's so easy to do with
Google search. Just type: 'do my assignment' and you will be able to choose from many hundreds of essay writing companies on different ghostwriting
sites. For example, you can buy a quality paper on a reputable cheap essay writing service – Writing Cities.net, or hire a writer on any other good
website.
Is It Worth Dealing with Affordable Paper Writing Service if You Want to Get a Qualified Academic Assistance?
What site should I choose? Is it possible to order a good model paper on the cheapest custom paper writing service? How much will I...show more
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But being a strong writer is a must if you want to succeed in practically all fields and jobs. When you pay for professional assistance, you actually get
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You will learn to write well and make a great investment in your college career and increase your chances to land on a well–paid

CHAPTER II REVIEW OF RELATED LITERATURE Various literature, thesis, and theories were carefully read and studied by the researchers to
synthesized and relate different scholarly articles, journals, and other reference material to the present study entitled Customers Satisfaction to the
Service of Dasmarinas Water District. These related literature and studies gave concrete foundation to the research. Related Literature Customer
and Service According to Okoli (2007), customer is anyone who approached the provider to satisfy his/her needs while service is the trade
between provider and customer that has the responsibility to create or destroy the organization. In line with service is quality, which depend on the
result of the customers' comparison between expectations about service and perceived performance (Islam, 2011). Service is different from
product, and it is classified into three service dimensions, such as: intangibility, simultaneous delivery and customer participation (Ojo, 2011). For
Proompow (2013), he defined service quality based on its important factors, where he stated that: "The important factors of the service quality form
the word SERVICE. That is 'S' stands for satisfaction, 'E' stands for expectation, 'R' is readiness, 'V' is value, 'I' is Interest, 'C' is courtesy and 'E' is
efficiency." Customer Service From the words customer and service, customer service means going beyond what is expected in doing ordinary way
and adding value and integrity to

Literature Review
Part One: Customer Satisfaction
2.1.1Introduction to Customer Satisfaction:
Customer Satisfaction is one of the main topics rises recently. Before years there was a revelation of a customer service to concentrate on customer, to
treat with him in a better way, to please and fulfill his demands of the customer. In order to achieve that, researchers analyzed the customer population
then took random samples and after that generalized the results and came with procedures to treat and please the customers. The first thing is spark in
the satisfaction of the customer concept added to the private sector, later applied to the other sectors.
Customer satisfaction represents a set of business processes touching on all aspects of...show more content...
Cheefy defined it as ' the extent to which a customers' expectations of product quality, service quality, and price are met.'
The reality of Customer Satisfaction is in the eyes of the beholder – the customer. And all about how to meet the expectation of those customers and
even exceeding those expectations.
According to Business Dictionary definition it is 'the degree of satisfaction provided by the good or service of a company as measured by the number of
repeat customers.'
Or it is "the number of customers or percentage of total customers, whose reported experience with a firm, its products, or its services (ratings)
exceeds specified satisfaction goals." (Paul W. and others, 2010).
Customer satisfaction can be experienced in a variety of situations and connected to both goods and services. It is a highly personal assessment that is
greatly affected by customer expectations. Satisfaction also is based on the customer's experience of both contacts with the organization and personal
outcomes.
Some researchers define a satisfied customer within the private sector as "one who receives significant added value" to his/her bottom line–a definition
that may apply just as well to public services. (Cengiz,

Literature Review On Restaurant
Literature Review
1. Introduction
1.1 Research Question
Singapore has become a very competitive market for the fine dining restaurant segment. How do restaurants compete in attracting affluent customer?
1.2 Research Model
The research will examine aspect of fine dining industry in Singapore. I will be assessing the competitive strategy of western fine dining restaurant in
term of retaining existence customer and attracting new one. In order to identify retaining successful customer I will undertake survey in term of
customer satisfaction and willing to pay. I will also interview restaurant's managers who handle strategy and execution in order to develop attracting
new customer. Last I will conclude with a good strategy would help a restaurant...show more content...
The most important of which ideas showed the relationship among three structural models: continuous leaning culture, HRM practices and training
success. The paper also showed me how to the significant of HRM practice influence to training program success. Plus it also showed the evidence
of risk of not paying attention on these issues could generate organizational culture employee turnover, low competence advantage that reveal poor
HRM management. However this research demonstrated how to retaining and training employee, which is significant to enhance employee's skills
and knowledge. One of the effect of this paper I will use for my research are formulates relationships between employee and culture, and training
process to produce a good outcome service. Then I will study the impact of employee skills and knowledge on service quality. This is because the
research used formulate employee satisfaction of their job by providing training and improving their skills. It's essential to give employee more
opportunities to performance a higher quality service and it is also generate a distinctive service

Website Review Essay
After visiting and examining the PBS Web site, I was able to conclude that it is an extremely successful entertainment and educational site. The Web
site has won many substantial awards, including the prestigious "Webbie Award" in 1998 and 1999. According to a recent survey, fifty
–six percent of
users at the PBS Web site are male and sixty percent are between the ages of eighteen and forty–four. Forty–four percent of the Web site users have
children and fifty–seven percent make online purchases. (Gallup/Plaw Release: Survey of 40,000 Internet Users. Fall 1998.) The design of the Web site
is very bright and appealing to the eye. Its layout is inviting and easy to navigate. Its design is consistent through all pages. There are many...show more
content...
Another main section in the PBS Web site is called "TeacherSource." Its articles offer teachers advice on incorporating cable, video, and the
Internet into their classrooms and lessons. The "Indie Scene" section concerns independent films and videos. It includes film reviews, a schedule
of movies, and interviews with filmmakers. The site has two different news sections, " Online Newshour" and "News & Views." The "Online
Newshour" section has up to date objective articles with many photos. It also includes a new section geared towards high school students. The
"News & Views" section also deals with up to date news, but in a more subjective way. This section includes opinion articles from a variety of
people concerning more controversial news issues. The section also has its own discussion group where users are able to post and reply to many
different topics. Other main sections on the PBS site include Adult Learning, history, science, technology, and arts. The Web site also has its own
shopping site called "ShopPBS." Here users are able to purchase videos and books about anything from the Olympics to the rainforest. The site
offers users to sign up to receive a weekly email newsletter called "PBS Previews." The site also offers television listings for PBS. In addition, there
is a section where users can view the annual report of PBS and find out about possible employment with the company. There is also an extensive
section where people interested

Critical Review Of Forrest Gump
Paramount presented Robert Zemeckis' Forest Gump in theaters on July 6, 1994. This movie became a six time, Oscar winning film at the 67th
Academy Awards. Tom Hanks stared in this movie as Forrest Gump. He developed this character in a way that would drive the plot smoothly. He
was a lover, a fighter, a football star, and a multimillionaire. Hanks was able to portray Forrest as an all–American man in the 20th century. Forrest
Gump is a great, uplifting saga about a boy's good–natured attempts to overcome his disabilities through the people he encountered and the deeply
moving experiences in his lifetime.
Forrest Gump started off with a scene of a feather drifting off to a bench at a bus stop. Forrest starts to tell a story of him growing up in rural Alabama.
He was raised by a single mother, Sally Field. She composed many famous saying in the film such as, "Life is like a box of chocolates. You never know
what you're going to get", and "Stupid is as stupid does." Mrs. Gump was an important role because she helped shape Forrest to person he became. She
dedicated herself to giving him a normal life and making him believe that he was just as good as everyone else. Before she passed away she left him
with her last piece of advice, "Death is just a part of life."
Forrest found a friend in a young girl named Jenny. Jenny and Forrest grew fond of each other and became best friends. He grew up with an IQ of 75
and struggled with boyhood bullies. During an altercation with the

Chapter II
REVIEW OF RELATED LITERATURE AND STUDIES
This chapter reviews related literature and studies which serve as a frame of reference for this study. This includes articles and published books.
Review of Related Literature and Studies (FOREIGN)
Customer's Satisfaction Customer satisfaction as noted by Tahir, Waggett, and Hoffman (2013), a "customer's perspective based on their expectation
and then subsequent post purchase experience". In other words, It is an evaluation of a product or service quality level in order to assess whether it
exceeds or fail to meet the customer's expectation. From the perspective of the students on a budget, it is likely that a good majority would prefer to
purchase food and dine in an establishment...show more content...
Based on the findings of this study, the following conclusions were drawn: (1) Majority of the canteens, managed by private individuals, were found to
only have moderately adequate facilities and equipment; (2) majority of the canteens were implementing self–service in food serving; and (3) problems
in canteen operation were the lack of personnel, lack of time in food preparation, source of water supply and pupils' food

Literature Review Literature About Packaging
Literature Review
Packaging:
Packaging can be understood in various definitions and provide many functions within itself. In terms of marketers, it is the brand image, packaging
represents the worth of the brand and how the brand wants consumer to perceive their products. An attention seeker, stealing the fame on the shelf full
of competitors. Packaging also acts as protection for the product. Some are more protected if they're fragile where as some may only be under a clear
plastic wrap. High involvement products conceivably need packaging that serves its value distinctively with information clearly stated, while low
involvement product could only need colourful imagery on the packet, a logo and a short information of its usage. Not only...show more content...
Investment on packaging may be cheaper or as expensive in price with traditional mass media and public relation, but the return is far more pleasant.
Underwood et al., (2001) and Underwood (2003) also mentioned another reason to why packaging as become so significant. There is an increase in
recognition that packaging can bring out point of differences and disparity of brand identity. There are many factors marketers have to study upon in
maximizing its ability to differentiate its brand among the others for consumers to notice. Therefore, it is important to take in consideration how
consumers perceive a product when they stand in front of the shelf. The five senses, which are the most important sense to focus on. Things like colours,
do consumer take colours of packaging differently when it comes to culture difference? Do consumer retrieve memory of product packaging when its
unplanned purchase or incidental purchase? Consumers with different level of involvement, would they view packaging differently? The impact of
packaging to consumer buying behavior lies in many

Abstract The following essay explores the quality of customer service at the Marriott Hotel and Resort brands. This essay will introduce the
definition of quality customer service, followed by the key players involved. Furthermore, the Marriott's strategies for enhancing quality customer
service and the results and competitive advantage will be discussed. Going forward, this essay will make use of the present term "Customer Care" in
replacement of the outdated term "Customer Service". Also, to clear the term "product" from any misconception, it will take on the proper meaning of
goods, services, or ideas. The main goal of this essay is to provide a basic interpretation of the Marriott's core values and prove how these have affected
their position in the global hospitality industry. It is also the author's intention that her understanding of the concept of Customer Care be seen
throughout the content of the paper. Excellent Quality Customer Care: The Marriott Way The Marriott Hotel and Resort has grown into a massive
company over its 80+ years of operations. This multi–billion dollar empire chaired by J.W. "Bill" Marriott Jr. (here on referred to as Bill Marriott Jr.)
has the broadest portfolio of brands in the industry (just over 18) and many franchise partners. Each hotel and resort under the Marriott's umbrella has
consistently provided excellent quality service to their guests. The company innovatively distinguishes its Customer Care model from its competitors by

Literature Review of Hospitality Industry
Vol. 1, No. 1. ISSN: 1473–8376 www.hlst.ltsn.ac.uk/johlste
Finding the Hospitality Industry
Paul Slattery (paul.slattery@drkw.com) Dresdner Kleinwort Wasserstein 20 Fenchurch Street, London, UK. DOI:10.3794/johlste.11.7 п
Ј© Journal of
Hospitality, Leisure, Sport and Tourism Education
Abstract
Some academics from the UK have published a conception of hospitality, which they argue is the basis for the understanding of the hospitality industry
and for teaching and research in hospitality management (Brotherton, 1999; Lashley, 2000; Lashley and Morrison (eds.), 2000). This paper is in two
parts. First, I will review the fundamental ideas proposed in these publications to illustrate that they degrade the hospitality industry. In the second
...show more content...
(Lashley and Morrison (eds.), 2000:19) I think that an indication of Selwyn's concept of hospitality can be gained by applying it to classify
relationships. For instance, Osama bin Laden can be described as having been a guest of Mullah Mohamed Omar and his Taliban who provided
hospitality to their guest and his associates in alQaeda. The hosts and guests shared the same moral universe and the hosts considered that they had a
moral obligation to protect their guests despite the enormity of the case against them and their condemnation by most of the rest of humankind. This
application illustrates that the social domain presents a loose perspective on social relationships that are not specific to venues as are the commercial
and private domains. Thus, the social domain is logically different from the other two. One implication of this for understanding the hospitality
business is that the social domain becomes relegated to the status of interesting background material, like being able to speak a foreign language or to
know about plumbing. If, in the identification of the social domain Selwyn, and Lashley too, are seeking to make the more important point that the
social sciences provide a necessary perspective on the hospitality business, then I agree with them and indeed pioneered this position as far back as the
early 1970s with my colleagues at

Good or Bad Customer Service Essay
A large part of being a good service provider is ensuring customer convenience.
Study findings show that strong leadership systems focus on customers, motivate employees, and implement their customer service vision. They also
focus great attention on gathering the information needed to track customer satisfaction, and employees overall performance. Customer service should
be designed and delivered seamlessly from the customer's point of view. Customer–driven operations lead to success. Decentralized, uncoordinated
customer service provision makes for a most frustrating experience for customers.
Great food, high–traffic location, and super decor –– all are important to the restaurant business. If you take a close look at what...show more content...
I took my family to our local McDonalds for lunch a week ago (after 1 pm) and waited in line for over 25 minutes with only 4 other customers in
line before us. Of the two cash registers originally open, one lady (unable to read name covered by apron) left without informing the people in line
directly in front of her that she was closing. The assistant manager (I assume since he had no name tag but was wearing a striped shirt (everyone
else was wearing green shirts)) was called to the front 4 times to correct erroneous orders, and finally opened another register. Unfortunately, he
waited on us. We ordered salad shakers that ended up being (at best) warm. He needed to return to the register for each item, and even then had the
order messed up. He literally threw my children's orders of French fries on the tray as well as their burgers. While we were waiting, I watched one
rather slovenly worker (with a large grease stain and cheese on his BACK) throw a "to–go" bag and complain to the people in the back
about being busy. There appeared to be more than enough people working, but planning and management were severely lacking.
I recently visited another McDonalds in my area with my kids and my little cousin, then I have another disappointment. I ordered the kid meal for
him; it came with a toy and a drink with the meal. I asked for milk, which to me is more nutritious than soda. Soda does have gobs of sugar in them,
which is not healthy for any human young or

My Experience At The Hotel
These days, there have been a number of hotels in various cities, towns and countries. From when I was young to now, I have visited many inns
since I loved to travel to somewhere. I had any feeling and impression about hotels where I have been before I became eighteen years old. Hotels
were just hotels that I needed to stay for the night. No more than that I thought. Before I went to Canada to study English in 2011, my family had a
plan to travel somewhere and stay in a hotel for my farewell in Korea. After we visited many attractions, we were heading to the hotel that we made
a reservation. When I saw the entrance of the hotel, I was surprised at first, and when we went inside of the hotel, I was surprised again. For two days,
I was very impressed and I thought a lot in positive ways. I always had a desire to visit again and I wanted to get a hotel like that inn. It was the first
time for me to know what I want to become. The trip to the hotel was totally changed my life and my dream.
When we arrived at the hotel, a man, who looked a staff, did valet parking service for us, and we moved to the desk to get a card key. We certainly
checked in and we followed the guide of one of the employees. He let my family get in a cart, and he guided us to our room where we reserved before
we came here. While going there, small waterfall and many various flowerpots welcomed us. I could see that our room was being close to us, which
was designed as a modern building. When we arrived at

Cafe Literature Review
Chapter 2– Literature Review
2.1 Factor that encourage recent cafe scene
2.1.1 Demand and supply
Studies shown that the increasing of urbanization in Malaysia has undergone some changed in lifestyles due to the positive growth of economy. (Ali,
Abdullah 2012, ; "The Malaysian Insider" 2014) According to Delisle (1990) stated with increasing income and urbanization, results in increasingly
demand of food as well as affect the changes of consumption patterns. Based on research done by Ali and Abdullah (2012), stated food services
business is available at school, government office, and manufacturing industries to solve the problem of increasingly population in urban cities.
Nowadays, the cafe scene is booming quickly in most of the urban cities of Malaysia, the most significant cities such as Kuala Lumpur, Ipoh and
Penang. "The Malaysian Insider", an article published in 2014,stated that market report released by Euromonitor International, young consumers'
demand for convenient and fashionable products has trigger the rapid growth of Malaysia coffee culture industry. Development of urban areas and the
degree of people's demand causing the blooming...show more content...
In addition, according to Fantastic Man Magazine (2014), defined full experience are predicted while customer eating out. It is not simply the food
itself, unquestionably cater good ambience. Good cafe ambience is relying upon numerous elements which included lighting, layout and seating, music
playing, food serving and insulation system to form a good environment to customers. According to Schmidt (2010) as cited in Ciani (2010), defined
sensory experience is achieved by tackling the sense of sound, touch, taste and smell. It is stated in the experiential marketing, customer experience are
divided into five types which is sense, feel, think, act and

Literature Review On Shopping Malls

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