Assignment 1 submission in marketing management internship by Prof.Sameer Mathur, IIM Lucknow.

1. RED BULL
AND IT’S
MARKETING
STRATEGY

2. RED BULL STARTED IT’S FIRST FOREIGN
MARKET IN 1992

3. TODAY RED BULL
SELLS 4 BILLION CANS
OF ENERGY DRINKS EVERY YEAR

4. RED BULL’S MARKETING
COMMUNICATION MIX INCLUDES
LIMITLESS SPONSORING
OF
EVENTS, SPORTS
AND EXPERENCES LIMITED TRADITIONAL
ADVERTISING

5. RED BULL GIVES YOU WINGS

7. FLUGTAG

8. SOAP BOX RACE

10. FOOTBALL

11. F 1 RACING

12. ADVANTAGES OF REDBULL’S
MARKETING STRATEGY
ENGAGING

13. RELEVANT
A WELL CHOSEN EVENT OR EXPERIENCE
CAN BE SEEN AS HIGHLY RELEVANCE

14. ENGAGING
EVENTS AND EXPERIENCE ARE
MORE ACTIVELY ENGAGING TO OTHERS

15. IMPLICIT

16. DISADVANTAGES OF RED BULL’S
MARKETING STARTEGY
LOW SCOPE
FOR
PERSONAL
INTERACTIONS
EFFECTIVE ONLY IN
INITIAL STAGES OF
PRODUCT LIFE-CYCLE

17. PERSONAL INTERACTION
LACK OF INTERCTION
BETWEEN MARKETERS
AND CONSUMERS

18. PRODUCT LIFE CYCLE
MINIMAL INFLUENCE IN LATER STAGES
OF PRODUCT LIFE CYCLE

19. RISKS FACED BY RED BULL
A BASKETBALL PLAYER DIED DRINKING RED BULL,
THIS LET THE FIRM INTO TROUBLES.

20. SUMMARY

21. DISCLAIMAR
Created by S.Pavan Krishna, IIT Madras, During a
marketing management internship by
Prof.Sameer Mathur, IIM Lucknow.