Lorena DeBruyn Kops has over 10 years of experience in marketing, public relations, project management, and HR across various industries. She most recently worked for 3+ years at the lifestyle brand Electric in San Clemente, where she helped launch new product categories, implemented a digital advertising strategy, secured their first non-endemic campaign, and helped the brand win Gear of the Year from Outside Magazine in 2015. She is now looking for an exciting new challenge in 2016.

1. LORENA DEBRUYN KOPS
PUBLIC RELATIONS & ADVERTISING SPECIALIST

2. A BORN AND RAISED SOUTHERN CALIFORNIA WORKING PROFESSIONAL, I HAVE SPENT THE PAST 10+ YEARS GARNERING MARKETING,
PUBLIC RELATIONS, PROJECT MANAGEMENT AND HR EXPERIENCE ACROSS A VARIETY OF INDUSTRIES INCLUDING LIFESTYLE, DESIGN,
RETAIL AND BIOTECH.
MOST RECENTLY MY ADVENTUROUS SPIRIT LED ME TO THE ACTION SPORTS/LIFESTYLE INDUSTRY WHERE I FOUND A GREAT BLEND OF
STYLE, VERVE AND ORIGINALITY IN THE SAN CLEMENTE BASED LIFESTYLE ACCESSORY BRAND ELECTRIC. I JOINED THE ELECTRIC TEAM AT
A PIVOTAL TIME AND ERA IN THE BRAND’S HISTORY. OVER MY 3+ YEARS WITH THE BRAND I ASSISTED IN THE LAUNCH OF A COMPLETE
RE-BRAND, INTRODUCTION OF DEBUT PRODUCT CATEGORIES (WATCHES, WOMEN'S COLLECTION, SNOW HELMETS AND SPORT
PERFORMANCE LINE), IMPLEMENTED THE BRAND'S REVITALIZED DIGITAL ADVERTISING STRATEGY, NEGOTIATED AND PLACED THE BRAND’S
FIRST NON-ENDEMIC ADVERTISING CAMPAIGN, AND MOST NOTABLY INITIATED AND NURTURED THE BRAND'S RELATIONSHIP WITH OUTSIDE
MAGAZINE WHICH HELPED SECURE THE BRAND'S GEAR OF THE YEAR AWARD IN THE SUNGLASS CATEGORY IN 2015.
AFTER TAKING SOME TIME TO TRAVEL & EXPLORE I AM NOW REFRESHED AND EAGER FOR AN EXCITING AND CHALLENGING POSITION IN
2016.
LdBK
SUMMARY

3. EXPERIENCE
PUBLIC RELATIONS:
‣ DEVELOPMENT & IMPLEMENTATION OF STRATEGIC INITIATIVES TO INCREASE BRAND AWARENESS
‣ INCREASING BRAND AWARENESS WITHIN NEW CHANNELS
‣ GLOBAL TEAM MANAGEMENT AND SUPPORT INCLUDING COMMUNICATION WITH ALL LEVELS OF MANAGEMENT
‣ CULTIVATION OF NEW & MAINTENANCE OF EXISTING RELATIONSHIPS WITH KEY MEDIA OUTLETS, INFLUENCERS AND TASTE
MAKERS
‣ SCHEDULING & HOSTING MEDIA MEETINGS DURING ENDEMIC & NON-ENDEMIC TRADE SHOWS
‣ FIELDING, FULFILLING AND TRACKING EDITORIAL & PRODUCT FEATURE REQUESTS
‣ WRITING & DISTRIBUTION OF INTERNAL & EXTERNAL BRAND COMMUNICATIONS
ADVERTISING:
‣ DEVELOPMENT OF PRINT, DIGITAL & EVENT MARKETING STRATEGIES AROUND PRODUCT RELEASES
‣ FIELDING ADVERTISING INQUIRIES FROM PUBLICATIONS & MEDIA OUTLETS
‣ FIELDING, FULFILLING & TRACKING SEASONAL PRODUCT FEATURE REQUESTS FROM EXITING MEDIA PARTNERS
‣ WORKING WITH CREATIVE TEAMS ON IMAGERY SELECTION BASED ON PRODUCT RELEASE CALENDARS
‣ NEGOTIATION AND MAINTENANCE OF ADVERTISING CONTRACTS & YEARLY BUDGETS

4. ELECTRIC
HIGHLIGHT REEL

5. TOP ACHIEVEMENTS
DEBUT WATCH CATEGORY GLOBAL LAUNCH

6. TOP ACHIEVEMENTS
IMPLEMENTED REVITALIZED DIGITAL AD CAMPAIGN

7. TOP ACHIEVEMENTS
EXECUTION OF PR HYPE PIECES

8. TOP ACHIEVEMENTS
OUTSIDE MAGAZINE GEAR OF THE YEAR 2015

11. TOP ACHIEVEMENTS
WOMEN’S COLLECTION LAUNCH

12. ELECTRIC
WRITING EXAMPLES

17. ELECTRIC
PR NETWORK