The document discusses virtual reality and its effects on our sense of reality. It provides answers from Quora about why VR is popular, allowing users to experience scenes from movies, and how VR can improve immersive jobs. A product is proposed that uses VR to help filmmakers visualize movie sets and ideas, which could save time and money. Details are explored about the product, its users in the film industry, and experience. Designs are presented for the product logo, website, and marketing.

1. Pauline Seibert Professor Klinkowstein

2. “We want to make it plausible for storytellers to imagine
allowing the audience inside these worlds as if they exist for
real, not limited to fantasy,” -John Gaeta
“Rewriting the Rules of Reality”
http://www.iftf.org/future-now/article-detail/rewriting-the-rules-of-reality/
Research From the Web and Quora

3. My Question: “How does the presence of virtual reality affect
our sense of reality in our everyday lives?”
Research From the Web and Quora

4. Other Questions:
“Why is virtual reality so popular?”
Answer: “why wouldn’t it be? It allows you to not only watch
what happens when you push a button on a screen, but act
out any and all your favorite movie… scenes.”
“How does virtual reality participate in our lives?”
Answer: “Virtual reality is making life better for people who
are in immersive jobs.”
Research From the Web and Quora

5. “This product allows filmmakers to visualize and
present movie ideas and sets in a new way”
Draft Product or Service Description

6. Audience
● Filmmakers and aspiring filmmakers
○ Helps cement their own vision
● Set designers
○ Helps with picturing sets to scale
● Members of the film industry
○ Helps with visualizing how a production will look from
the start
User/Customer Experience Map

7. About the Product
● Handheld device - programmable for each
user
● Bringing filmmaking into the future
● gives dimensions and calculates price for sets
User/Customer Experience Map

8. Encountering the Product On-Line
● Film industry blog posts
● Social media
● Film websites
User/Customer Experience Map

9. Encountering the Product Off-Line
● networking events
● Tech stores
● Film/TV sets
User/Customer Experience Map

10. Planning Sketch
Customer Experience Map

11. Final Design
Customer Experience Map

12. Slack Research

13. Slack Research

14. This products mission is to create virtual images
of sets that helps the production visualize final
products and gives them the ability to make
changes before the physical build. This will save
a lot of money and time in the filmmaking
process.
More Detailed Product Description

15. Logotype

16. I chose this logotype because of the simple clean
font and clean lines. The Roberto Puente font is
similar and I like how it makes the product seem
fancy. I also noticed that many tech companies use
blue for their logotypes, and wanted to follow that.
Final Logotype and Justification

17. Set Launch Calendar

18. Facebook Page

19. Website Research

20. Website Research

21. Website Research

22. Website Wireframe

23. Website Prototype Design

24. Website Prototype Design