7. About the Product
● Handheld device - programmable for each
user
● Bringing filmmaking into the future
● gives dimensions and calculates price for sets
User/Customer Experience Map
16. I chose this logotype because of the simple
clean font and clean lines. The Roberto Puente
font is similar and I like how it makes the product
seem fancy. I also noticed that many tech
companies use blue for their logotypes, and
wanted to follow that.
Final Logotype and Justification