Social media has changed the way we do business and as a result it is for important every business embrace it to increase visibility, brand awareness and loyalty.

1. Why Social Media?
with

2. Social media is the technology that connects people—whether
it’s to share content or just to chat.
Social networks, like Facebook, Twitter, LinkedIn, and Pinterest
are the places where social interactions happen - discovering &
sharing.
Social media marketing is the way to use that technology to
build relationships, drive repeat business. and attract new
customers through friends sharing with friends.
Social media marketing is really just word-of-mouth powered by
technology.
Introduction

3. Social
Media
and
Business
 Business is to profits, while social is to relationships.
 It now takes more than the desire to make money and/or
traditional advertising to attract and retain customers.
 Businesses have discovered they need to be more
intentional about developing social relations with their
clients if they want them to remain loyal to their products.
 Social media has provided the “perfect” platform to
achieve both.

4. Why NOT
Social
Media?
“If you aren’t on at least one social media channel in this century, then you
simply aren’t in business.
 Unlimited Potential / Unlimited audience
 That’s where your customers are, so that’s where you
should be! – Be in the middle of the action
 Your competitors are on it- so should you –Monitor their
activities
 People are talking about you no matter what!! Gain
Marketing Telepathy
 Customer Service – Gain better reputation
 Real Time Information and Promotion – Instantaneous

5. Social
Influence
on
customers
• If You like a brand on Facebook, follow a brand onTwitter or subscribe to a
brand’s email newsletter or blog, You are more likely to buy and
recommend it to Your social connections.
• We willing to try something new based on what our friends say on social
media.

6. Popular
Social Media
Platforms

9. Benefits
of
Social
Media
for
Business

10. Social
Media
Content
What
should
you
share?

11. Post content
which:-
Inspires
Educates
Entertains
 Motivates

12. 70-20-10%
Content
Rule
70%
 Relevant, quality & rich content - Tips &
Solutions
20%
 Other people’s content
10%
 Your products & Services (Self
promotion)

13. Keep It Simple
 Be conversational
 Listen
 Respond
 Use hashtags
By using # you and
your intended
audience can join
in or follow
conversations

14. Brand
Ambassadors
oShareholders
oEmployees
oSuppliers
oClients/customers
oGeneral public
Employees are the BEST Brand
Ambassadors.
 They have knowledge of the
company history, its products, its
culture, and its values.
 This results in a stronger brand,
improved customer satisfaction,
increased revenue, and strong
financial results.

15. Success in
Social Media
Marketing is as
a result of
Social
Collaboration
&
Networking

16. Thank
you
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