Upper Income Chinese Consumers

565 views

Published on

0 Comments
1 Like
Statistics
Notes
  • Be the first to comment

No Downloads
Views
Total views
565
On SlideShare
0
From Embeds
0
Number of Embeds
1
Actions
Shares
0
Downloads
36
Comments
0
Likes
1
Embeds 0
No embeds

No notes for slide

Upper Income Chinese Consumers

  1. 1. Special Report:Upper Income Chinese Consumers<br />19,402 respondents participated in the ProsperChina™ Q4 2010 Survey. <br />ProsperChina™<br />450 W. Wilson Bridge Rd.<br />Suite 370<br />Worthington, OH 43085<br />Ph: 614-846-0146<br />© 2011, Prosper®<br />
  2. 2. Many purchase intentions for big ticket items in China are down year over year among Adults 18-54.<br />Source: ProsperChina™ Q4 Survey, 2009 & 2010<br />© 2011, Prosper®<br />
  3. 3. High earners in China are also cutting back on many major purchases.<br />Source: ProsperChina™ Q4 Survey, 2009 & 2010<br />© 2011, Prosper®<br />
  4. 4. What makes of vehicles do Chinese consumers drive most often?<br />We asked Chinese consumers who owned vehicles what make of vehicle they drove most often.Volkswagen, Honda and Buick topped the list for Adults 18-54 and for those with incomes of 100,000 RMB or greater.<br />Source: ProsperChina™ Q4 Survey 2010, N = 19,402<br />© 2011, Prosper®<br />
  5. 5. …and what makes are they planning to buy?<br />Source: ProsperChina™ Q4 Survey 2010, N = 19,402<br />© 2011, Prosper®<br />
  6. 6. Chinese consumers earning 100,000+ RMB are more concerned with fashion than the average consumer.<br />Source: ProsperChina™ Q4 Survey 2010, N = 19,402<br />© 2011, Prosper®<br />
  7. 7. Foreign clothing brands are also more appealing to high earning Chinese.<br />Source: ProsperChina™ Q4 Survey 2010, N = 19,402<br />© 2011, Prosper®<br />
  8. 8. Contact<br />For media inquiries:Chrissy Wissinger, Communications Manager<br />Randi Honkonen, Analystinfo@prosperchina.com 614-846-0146<br />Disclaimer<br />ProsperChina™ is a trademark of Prosper Business Development Corp. Services are delivered by Prosper and/or a Prosper affiliated company (“Prosper”). Prosper makes no warranties, either expressed or implied, concerning: data gathered or obtained from any source; the present or future methodology employed in producing PropserChina™ statistics; or the ProsperChina™ data and estimates represent only the opinion of Prosper and reliance thereon and use thereof shall be at the user’s own risk.<br />

×