1. 007:License to Create
007: License to Create

2. 007:License to Create
Agenda

Warm up Game

Creativity

Brainstorm Activity

Innovation

Innovation Activity

Celebration/Conclusion

3. 007:License to Create
Warm Up: Outburst!

4. 007:License to Create
Creativity

Definition

WIIFM

Managing the Brainstorm
Process

Questions to ask

5. 007:License to Create
25 Ways to Make Communication More Creative
 Activate
 Celebrate
 Replicate
 Incubate
 Facilitate
 Collaborate
 Appreciate
 Captivate
 Motivate
 Exclamate
 Sensate
 Decorate
 Visualate
 Musicate
 Karaoke-ate
 Recreate
 Questionate
 Vocabulate
 Innovate
 Communicate
 Formulate
 Investigate
 Create
 Evaluate
 Ideate

6. 007:License to Create
Managing the Brainstorm Process

Start with the end in mind

Brainstorm – ideas only; no evaluation

Evaluate ideas

Encourage participation – manage the black hat,
yellow hat, green hat roles

ACCOUNTABILITY: End with action items,
next steps, deliverables (who owes what to whom
by when; be specific)

7. 007:License to Create
How do we make ourselves
more creative?
Brainstorming Activity

8. 007:License to Create
Top 10 Places for Creative Ideas
10. Cutting the grass.
9. Listening to a church sermon.
8. Waking up in the middle of the night.
7. Exercising.
6. Reading.
5. During a boring meeting.
4. Falling asleep or waking up.
3. Sitting on the “throne.”
2. Driving.
1. Taking a bath or a shower.
(no, not right now!)

9. 007:License to Create

Definition

Differences

“Only if you take it”

Questions to ask
Innovation

10. 007:License to Create
Questions to Ask
 What is your goal, challenge or
problem?
 Who are the customers or
audiences?
 What is needed, wanted or wished?
 What should people
KNOW/DO/BE?

11. 007:License to Create
Questions to Ask
 What should people FEEL?
 What should people HAVE?
 How should success LOOK,
FEEL and SOUND?
 What criteria should be used to
evaluate success?

12. 007:License to Create
Let’s innovate what
we just
brainstormed!
Innovation Activity

13. 007:License to Create

Creativity vs. Innovation

Brainstorming and Innovating Activities

Next Steps
Celebration/Conclusion

14. 007:License to Create
007: License to Create
Workforce Solutions
November 3, 2006