Your e-commerce website should be both clean and visually appealing. It must incorporate features that make it more trustworthy and easier to navigate. This is to encourage customers to visit your e-commerce website and make a purchase.

1. E-commerce Website
Trends in 2020:
4 Winning Features
B L O G | A D V A N C E D D I G I T A L M E D I A S E R V I C E S
https://advdms.com

2. Recenttrendsandeventshave
forcedtheworldtogodigital.E-
commercewebsiteslikeAmazon
andeBayhadbeengrowing
insanelyfastoverthelastcoupleof
years,promptingbigbrandsand
retailerstoeitherselltheirproducts
ontheseplatformsorcreatetheir
owne-commercewebsitetobeable
tocompete.

3. WhatIsanE-commerceWebsite?
E-commerceisthebuyingandselling
ofgoodsorservicesthroughthe
internetandthetransferofmoney
anddataassociatedwiththese
transactions.Todothis,youneedan
e-commercewebsitethatwillserveas
yourretailstoreontheinternet.All
transactionsaredoneviayoure-
commercewebsite,whichisalso
whereyoucanfindallproduct
specificationsandorderdetails.

4. Thinkaboutputtingupaphysical
retailorserviceshop.Howdoesit
look?It’sverylikelythatyouplanto
makeyourstorevisuallyappealing
tothecustomer’seyes.Youalsowant
itcleanandneat.

5. Thesameshouldbeyourmindset
whenbuildingyourowne-commerce
website.Youre-commerceweb
designfeatures,likeaphysicalshop,
shouldbebothvisuallyappealingand
cleantolookat.Belowaresomeofthe
lateste-commercewebsitetrendsin
2020thatmostbrandshavestarted
toadopt:

6. 1.StreamlinedNavigation
Visitingandbuyingfromane-
commercewebsitewithpoor
navigationislikeenteringacluttered
store,wherealltheitemsaremixed
togetherwithnorhymeorreason,
makingithardforyoubecauseyou
havetogothroughalltheitemsjust
tofindtheoneyoulike.

7. Agoode-commercewebsitehasan
organizedtemplate,startingwith
keycategoriesasthemainsub-
headers,whichcanthenexpandto
drop-downmenusthatreveal
moreoptionsandproductstothe
consumer.

8. Thisway,thecustomercaneasily
searchforwhattheywant,asthey
aregroupedintocertaincategories
thatmakeproductseasiertofind.It
removesthehassleforthecustomer
andgivesthemapleasant
experiencewithyourwebsite,
increasingthechanceofthem
revisitingyoure-commercewebsite
andbuyingfromyouagain.

9. 2.PostsorReviewsfromSocial
Media
Socialmediahaseasilybecomeone
ofthebiggestplatformsfore-
commerce.Themosttrendingand
successfulsocialmediacontentis
donebymeansofpersonalreviews
byordinaryusersorinfluencer
advertisements.

10. Thesetypesofcontentand
advertisementsaremoretrusted
bycustomersbecausetheycome
eitherfromrealpersonswho
wouldnothaveabiasedopinion
aboutthebrandorfrom
influencerswhoaretrustedby
thousandsoffollowers.

11. Toboostthetrustinyourbrand
andgetpeopletoviewyour
website,moste-commerce
websitesnowincorporatereviews
andadsfrominfluencersthat
wouldmakethebrandlookmore
authenticandtrustworthy.

12. 3.LiveChatorCustomerSupport
Haveyouevervisitedastoreand
foundclothingthatyoulike?Isn’tit
frustratingwhenyouwanttoaskor
knowwhatfabrictheitemmadeof,
buttherewasnosalespersonyou
couldapproach?Thesamething
happensone-commercewebsites.

13. Whileyourproductsarereadily
listedandyoumighthaveincluded
somedetailsalready,thoseviewing
yourwebsitesmighthavesome
questionsthattheywantanswered
beforetheybuyyourproduct.

14. Thiscouldeitherbeaperson
answeringthroughalivechatora
phonenumber,orthiscouldbeanAI
chatbot.TheAIchatbotismorecost-
efficient,andyoucouldmixthiswith
theoptiontohaveacustomerservice
representativeavailableformore
complexinquiries.Somecustomers
liketheconvenienceofabotfor
simpleinquiries.Otherswanttotalk
toaperson.

15. 4.MotioninProductImages
Itpaysoffwhenthecustomercansee
howtheproductworksorhowitfits.
Thisiswhymanyphysicalstoreshave
salespersonsdoingademonstration.
Fore-commercewebsites,thiscould
bedonethroughmotioninpictures.

16. Notonlywillthecustomergetan
ideaofhowtheproductworks,butit
isalsoagoodwaytocatchsomeone’s
attention.Itgivesthecustomera
bettersenseofwhattheyaregetting.

17. Awell-curatede-commercewebsite
couldspellthedifferencebetween
havingasuccessfulorstruggling
business.AtAdvancedDigitalMedia
Services,ourteamhassomeofthe
beste-commercewebsitebuildersto
makeyourwebsiteclean,organized,
andvisuallyappealingtothe
customer.Getintouchwithusnow
tolearnhowwecanimproveyoure-
commercewebsite!

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