Qualtrics is a private, late-stage startup focused on customer experience management that has raised $400 million and has a $2.7 billion valuation. It began in academia in 2002 and clarified its mission in 2017 to focus on leading the customer experience management industry. It has 2 million users, is cash flow positive, and will likely IPO within the next 1-2 years. Qualtrics' main competitors are SurveyMonkey, which focuses less on enterprise, and Medallia, though Qualtrics has the largest market share and sees a high ceiling for growth in its industry.

1. By Patrick Eschbach (pjeschba)

2. The Product: Customer
Experience Management

3. How do they get data?

4. How do they present it?

5. Financials
- Private, late stage “startup”
- 2.7 billion evaluation
- Cash flow positive
- 400 million raised
- Likely IPO in next 1-2 years

6. Business Model
● Enterprise survey
platform
● Beginnings in academia
● Clarified mission in 2017
○ Emphasis on leading
CEM industry

7. History
2002 2012 2016 2017-
First funding round
$70 million
First acquisition
● Raised $180
million
● Announced
XM platform
● IPO soon ???

8. Secret Sauce
● Not like other startups!
● Leader in industry with extremely high ceiling
○ Market share
○ Nature of product

9. Competitors
Valuation Forbes Cloud
100 Ranking
Enterprise
Focus
Academic Focus Users
Qualtrics $2.5 billion 6 Yes Yes 2 million
SurveyMonkey $2 billion 12 No No 25 million
Medallia $1.25 billion 7 Yes No ?

10. My Prediction

11. Sources
● Crunchbase.com
● https://techcrunch.com/2013/03/02/the-story-behind-qualtrics-the-next-great-e
nterprise-company/
● http://fortune.com/2017/04/12/qualtrics-raises-180-million-in-no-hurry-to-ipo/
● https://www.qualtrics.com/what-is-experience-management/
● https://www.prnewswire.com/news-releases/qualtrics-groundbreaking-experie
nce-management-launch-makes-it-possible-for-organizations-to-close-experie
nce-gap-300419650.html