The document discusses various propaganda techniques including: 1. Bandwagon propaganda which tries to convince people to join an action that "everyone else is doing". 2. Testimonial propaganda which uses famous people or experts to endorse a product or idea. 3. Fear appeal propaganda which tries to arouse fear about impending danger to influence behavior. 4. Glittering generalities propaganda which uses fancy words and slogans to leave an impact without detail. The document then provides examples and activities for students to identify propaganda techniques, create advertisements using techniques, and discuss the importance of understanding propaganda in communication.

1. ENGLISH8
Patricia Carla N. Undang

2. 2
PRAYER

3. 3
 greetings
 ENERGIZER
 checkingofattendance

4. 4
REVIEW
EXAMINING
BIASES

5. MOTIVATION
Nature Is Speaking – Julia Roberts is Mother
Nature _ Conservation International (CI).mp4
5

6. 6
Questions:
1.What is the message of the video?
2.Does it convince you to protect
nature?
3. What kind of video was presented?

7. 7
OBJECTIVES
At the end of a one-hour
period, the students should be
able to:

8. 8
A. distinguish appropriately the
different propaganda techniques;
B. write what propaganda techniques
are used in the sentences; and
C. demonstrate the use of
propaganda techniques through
different activities with appreciation
of their use in communication.

9. PROPAGANDA
TECHNIQUES
9

10. PROPAGANDA
It is a form of communication that
creates an emotional appeal to
accept a particular belief or
opinion, to adopt a certain behavior
or to perform a particular action.
10

11. 11
Sales talk and political speeches are
obvious examples of propaganda,
aimed at persuading you to buy a
product or vote for a certain
candidate. One of the most
widespread forms of propaganda is
advertising.

12. PROPAGANDA
TECNIQUES
12

13. BANDWAGONPROPAGANDA
An advertising technique that tries to
get the target audience to jump on
board, so as to not "miss out" on what
everyone else is doing. It focuses on the
target audience's desire to be included.
Share a Coke USA Commercial.mp4s
13

14. Testimonialpropaganda
It uses a famous person, influencers,
authority figures, or experts in the
field to convince people that their
product is worth your money.
Galaxy A80 Official Trailer _ BLACKPINK Commercial.mp4
14

15. FEARAPPEALPROPAGANDA
It is a persuasive message that
attempts to arouse fear in order to
divert behavior through the threat of
impending danger or harm.
Philippines - Protect Your Family, Stop Smoking! -
Policy.mp4
15

16. GLITTERINGGENERALITIES
It employs fancy words and
strong slogans to leave an
impact on the audience
receiving the message.
16

17. Example:
17

18. 18
ACTIVITY

19. 19
Identify what Propaganda
Techniques are used in the
following advertisements
and situations.

20. Propaganda technique:
FEAR
APPEAL
20

21. Propaganda technique:
TESTIMONIAL
21

22. Propaganda technique:
GLITTERING
GENERALITIES
22

23. Marie notices that
many of her friends
have started eating a
low-carb diet and
drinking protein
shakes. Marie decides
that this must be the
healthy way to eat, so
she joins them.
Propaganda technique:
BANDWAGON
23

24. APPLICATION
24

25. The class will be grouped
into four. Each group shall
be given differentiated
activities. Each group shall
be given 15 minutes to do the
activity and 3 minutes for
the presentation.
25

26. 26
GROUP 1:
Create a 1-minute advertisement
promoting a local store/restaurant
in Mati using BANDWAGON
PROPAGANDA.

27. 27
GROUP 2:
Create an illustration/drawing
promoting a product using
GLITTERING GENERALITIES.

28. 28
GROUP 3:
Create a FEAR APPEAL
PROPAGANDA in a form of a
jingle about the harms of using
illegal drugs.

29. 29
GROUP 4:
Pretend to be a famous celebrity
and create a short speech to
campaign your chosen political
candidate. (TESTIMONIAL)

30. 30
RUBRIC
CATEGORY 5 POINTS EXCELLENT 4 POINTS GOOD 3 POINTS FAIR GROUP’S SCORE
CONTENT (APPROPRIATE
USE OF PROPAGANDA
TECHNIQUE)
Group members had a
stronghold on the content and
content was thoroughly
addressed. No mistakes were
made with regard to content
knowledge.
Most of the group members had
a solid understanding of the
content. Content missing minor
elements or contained minor
errors.
Group members had only a
superficial understanding of
content. Several mistakes were
made during the presentation.
ORGANIZATION Presentation was very organized
and was very easy to follow.
Transitions between group
members were well planned and
executed cleanly.
Presentation was fairly
organized and pretty followable.
Transitions might have been
slightly discontinuous but did
not take away greatly from the
overall presentation.
Presentation was not clearly
organized. Transitions between
members were jumpy or
awkward.
TEAMWORK/PARTICIPATION The group worked very well
with each other and the
presentation was shared equally
among the group members.
The group worked well with
each other and communicated
well. Some members
participated slightly more than
others.
Group communicated relatively
well with a few lapses in the
presentation; some students
dominated the presentation and
others did not participate much.
TOTAL:

31. 31
ACTIVITY:
15 MINUTES

32. 32
PRESENTATION:
3 MINUTES

33. GENERALIZATION
33
What is the importance of using Propaganda
Techniques in communication?

34. 34
EVALUATION

35. Direction: Write what propaganda techniques are used in the
following sentences. Write BANDWAGON, TESTIMONIAL,
GLITTERING GENERALITIES or FEAR APPEAL on your ¼ sheet
of paper.
35
1. Cathy is opposed to social media because she
would rather have a face-to-face conversation.
However, more and more of Cathy's friends have
joined social media sites, so Cathy feels like she
needs to create an account as well.
2. Nike shoes were sold out because Coco Martin
promoted the shoe brand.

36. 3. A television commercial portrays a
terrible car accident, and reminds
viewers to wear their seat-belts.
4. When Catriona Grey endorses
Creamsilk, more women started using it.
5. Anna’s mother bought a new vacuum
cleaner when she saw ‘Buy this, and
change your life’ on the packaging.
36

37. assignment
Choose one propaganda
technique and create a
60-second video
advertisement.
37

38. 38